{"id":2531,"date":"2010-02-10T21:10:24","date_gmt":"2010-02-10T20:10:24","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=2531"},"modified":"2010-02-10T21:10:24","modified_gmt":"2010-02-10T20:10:24","slug":"pas-de-fiche-produit","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/02\/10\/pas-de-fiche-produit\/","title":{"rendered":"Pas de fiche produit ?"},"content":{"rendered":"<p>Toujours en exploration sur Sears, je me suis balad\u00e9 sur <a title=\"Aller sur KMart, site de la galaxie Sears\" href=\"http:\/\/www.kmart.com\" target=\"_blank\">KMart<\/a>, un site de la galaxie Sears.<\/p>\n<p>La page qui affiche un ensemble de produits d&rsquo;une cat\u00e9gorie pr\u00e9sente chaque produit dans une colonne verticale assez haute :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/02\/Capture-d\u2019\u00e9cran-2010-02-07-\u00e0-17.15.28.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-2532\" title=\"Pr\u00e9sentation des produits chez KMart\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/02\/Capture-d\u2019\u00e9cran-2010-02-07-\u00e0-17.15.28.png\" alt=\"\" width=\"500\" height=\"359\" \/><\/a><\/p>\n<p>Les photos sont bien align\u00e9es en haut, mais ensuite, c&rsquo;est en \u00ab\u00a0accord\u00e9on\u00a0\u00bb : les boutons et les zones ne sont pas align\u00e9es horizontalement.<\/p>\n<p>Quand on rapproche la souris d&rsquo;une photo, un bouton apparait :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/02\/Capture-d\u2019\u00e9cran-2010-02-07-\u00e0-17.19.30.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-2533\" title=\"Invitation \u00e0 voir le produit, \u00e0 l'approche de la souris\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/02\/Capture-d\u2019\u00e9cran-2010-02-07-\u00e0-17.19.30.png\" alt=\"\" width=\"380\" height=\"203\" \/><\/a><\/p>\n<p>On parle bien de \u00ab\u00a0quick view\u00a0\u00bb : vue rapide. Ce n&rsquo;est donc pas une invitation \u00e0 voir en d\u00e9tail le produit.<\/p>\n<p>Effectivement, si on clique sur le bouton, un \u00ab\u00a0popup calc\u00a0\u00bb s&rsquo;ouvre (fen\u00eatre Javascript) avec quelques informations sur le produit :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/02\/Capture-d\u2019\u00e9cran-2010-02-07-\u00e0-17.21.53.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-2534\" title=\"Fen\u00eatre d'affichage de la fiche produit\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/02\/Capture-d\u2019\u00e9cran-2010-02-07-\u00e0-17.21.53.png\" alt=\"\" width=\"500\" height=\"183\" \/><\/a><\/p>\n<p>Cette fen\u00eatre s&rsquo;ouvre par dessus la page cat\u00e9gorie donc. Son positionnement dans la page est un peu bizare. Dans mes essais, cette fen\u00eatre c&rsquo;est souvent ouverte tout en haut de la page.<\/p>\n<p>Cette fen\u00eatre affiche le trict minimum pour le produit. Visuel, prix, petite description, et bien s\u00fbr, le bouton pour acheter.<\/p>\n<p>Comment aller sur la page produit ?<\/p>\n<p>Et bien la seule fa\u00e7on, c&rsquo;est de chercher le petit lien, en haut (go to product page).<\/p>\n<p>Chez Sears, on veut donc \u00ab\u00a0gagner des clics\u00a0\u00bb. Pas la peine d&rsquo;aller sur la fiche produit : et hop, un clic de moins !<\/p>\n<p>Ainsi, on peut m\u00eame choisir la d\u00e9clinaison d&rsquo;un produit depuis la page cat\u00e9gorie :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/02\/Capture-d\u2019\u00e9cran-2010-02-07-\u00e0-17.27.58.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2535\" title=\"Choix des d\u00e9clinaisons depuis la page cat\u00e9gorie\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/02\/Capture-d\u2019\u00e9cran-2010-02-07-\u00e0-17.27.58.png\" alt=\"\" width=\"219\" height=\"377\" \/><\/a><\/p>\n<p>Au final, deux id\u00e9es sont donc mises en \u0153uvre ici :<\/p>\n<ul>\n<li>On peut acheter un produit directement depuis la page cat\u00e9gorie ;<\/li>\n<li>L&rsquo;interface pousse l&rsquo;internaute \u00e0 rester sur la page cat\u00e9gorie, en affichant des mini pages produits.<\/li>\n<\/ul>\n<p>Au niveau de l&rsquo;efficacit\u00e9, je pense que ce type d&rsquo;outils sont tr\u00e8s bien pour certains produits, comme les produits de grande consommation par exemple. La fiche produit pour le litre d&rsquo;huile n&rsquo;est probablement pas compl\u00e8tement fondamentale&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toujours en exploration sur Sears, je me suis balad\u00e9 sur KMart, un site de la galaxie Sears. La page qui affiche un ensemble de produits d&rsquo;une cat\u00e9gorie pr\u00e9sente chaque produit dans une colonne verticale assez haute : Les photos sont bien align\u00e9es en haut, mais ensuite, c&rsquo;est en \u00ab\u00a0accord\u00e9on\u00a0\u00bb : les boutons et les zones [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,6,96,81],"class_list":["post-2531","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-ergonomie","tag-ergonomie-incitative","tag-interface"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pas de fiche produit ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/02\/10\/pas-de-fiche-produit\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pas de fiche produit ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Toujours en exploration sur Sears, je me suis balad\u00e9 sur KMart, un site de la galaxie Sears. 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