Lanc\u00f4me<\/a> sont dans les noirs.<\/p>\nLe bouton rouge \u00ab\u00a0Acheter\u00a0\u00bb ne passe pas inaper\u00e7u (m\u00eame dans l’image ci-dessus, pourtant r\u00e9duite de 50%) !<\/p>\n
C’est le seul \u00e9l\u00e9ment de cette couleur de la page : l’oeil ne peut pas le manquer.<\/p>\n","protected":false},"excerpt":{"rendered":"
Le client doit savoir o\u00f9 cliquer pour acheter. Il doit le savoir, sans avoir \u00e0 chercher dans la page. Les pages produits du site Lanc\u00f4me sont dans les noirs. Le bouton rouge \u00ab\u00a0Acheter\u00a0\u00bb ne passe pas inaper\u00e7u (m\u00eame dans l’image ci-dessus, pourtant r\u00e9duite de 50%) ! C’est le seul \u00e9l\u00e9ment de cette couleur de la […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[371,373,6],"class_list":["post-248","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-e-commerce","tag-e-marketing","tag-ergonomie"],"yoast_head":"\n
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