{"id":2436,"date":"2010-01-24T18:24:17","date_gmt":"2010-01-24T17:24:17","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=2436"},"modified":"2010-01-24T19:41:30","modified_gmt":"2010-01-24T18:41:30","slug":"tendances-e-commerce-web-2-0-ou-bon-vieux-basiques","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/01\/24\/tendances-e-commerce-web-2-0-ou-bon-vieux-basiques\/","title":{"rendered":"Tendances e-commerce : web 2.0 ou bon vieux basiques ?"},"content":{"rendered":"<p>Je faisais une pr\u00e9sentation sur le e-commerce devant une petite assembl\u00e9e.<\/p>\n<p>A la question du future du e-commerce, je parle des enjeux cl\u00e9s pour pas mal d&rsquo;entreprises, de bien r\u00e9ussir leur mont\u00e9e en puissance sur le e-commerce&#8230;<\/p>\n<p>D\u00e9ception : le gars attendait que je parle de Web 2.0, de crowd sourcing, de e-commerce communautaire, &#8230;<\/p>\n<p>Je pense que pour les entreprises qui veulent r\u00e9ussir l&rsquo;ouverture du canal e-commerce, l&rsquo;enjeux principal est dans la compr\u00e9hension et la mise en oeuvre des basiques du e-commerce :<\/p>\n<ul>\n<li>L&rsquo;offre bien s\u00fbr : Quel produit, \u00e0 quel prix, avec quel service ;<\/li>\n<li>Le contexte Internet : quelles sont les concurrents sur cette offre, et comment se battre, sur Google en particulier ;<\/li>\n<li>La mise en ligne d&rsquo;un site performant : de belles photos, un catalogue clair, des textes adapt\u00e9s pour chaque produit, un site qui r\u00e9pond vite, une interface soign\u00e9e et claire, avec une ergonomie web performante ;<\/li>\n<li>La mise en place d&rsquo;une organisation adapt\u00e9e, pour la logistique, la relation client (avant et apr\u00e8s vente) ;<\/li>\n<li>Enfin, bien s\u00fbr, le e-marketing en ordre de marche pour faire venir les clients (adwords, email, affiliation, &#8230;) et les fid\u00e9liser.<\/li>\n<\/ul>\n<p>Alors, une fois qu&rsquo;on a fait \u00e7a, qu&rsquo;on a bien en main l&rsquo;ensemble des ces fondamentaux, on peut bien s\u00fbr aller plus loin, et se dire qu&rsquo;il serait sans doute int\u00e9ressant d&rsquo;avoir un vrai \u00e9change avec les internautes, &#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Je faisais une pr\u00e9sentation sur le e-commerce devant une petite assembl\u00e9e. A la question du future du e-commerce, je parle des enjeux cl\u00e9s pour pas mal d&rsquo;entreprises, de bien r\u00e9ussir leur mont\u00e9e en puissance sur le e-commerce&#8230; D\u00e9ception : le gars attendait que je parle de Web 2.0, de crowd sourcing, de e-commerce communautaire, &#8230; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,109],"class_list":["post-2436","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tendances e-commerce : web 2.0 ou bon vieux basiques ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/01\/24\/tendances-e-commerce-web-2-0-ou-bon-vieux-basiques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendances e-commerce : web 2.0 ou bon vieux basiques ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Je faisais une pr\u00e9sentation sur le e-commerce devant une petite assembl\u00e9e. A la question du future du e-commerce, je parle des enjeux cl\u00e9s pour pas mal d&rsquo;entreprises, de bien r\u00e9ussir leur mont\u00e9e en puissance sur le e-commerce&#8230; D\u00e9ception : le gars attendait que je parle de Web 2.0, de crowd sourcing, de e-commerce communautaire, &#8230; [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2010\/01\/24\/tendances-e-commerce-web-2-0-ou-bon-vieux-basiques\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2010-01-24T17:24:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2010-01-24T18:41:30+00:00\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/01\\\/24\\\/tendances-e-commerce-web-2-0-ou-bon-vieux-basiques\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/01\\\/24\\\/tendances-e-commerce-web-2-0-ou-bon-vieux-basiques\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"Tendances e-commerce : web 2.0 ou bon vieux basiques ?\",\"datePublished\":\"2010-01-24T17:24:17+00:00\",\"dateModified\":\"2010-01-24T18:41:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/01\\\/24\\\/tendances-e-commerce-web-2-0-ou-bon-vieux-basiques\\\/\"},\"wordCount\":253,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"keywords\":[\"e-commerce\",\"strat\u00e9gie\"],\"articleSection\":[\"e-commerce\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/01\\\/24\\\/tendances-e-commerce-web-2-0-ou-bon-vieux-basiques\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/01\\\/24\\\/tendances-e-commerce-web-2-0-ou-bon-vieux-basiques\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/01\\\/24\\\/tendances-e-commerce-web-2-0-ou-bon-vieux-basiques\\\/\",\"name\":\"Tendances e-commerce : web 2.0 ou bon vieux basiques ? 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