{"id":2430,"date":"2010-01-22T17:39:20","date_gmt":"2010-01-22T16:39:20","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=2430"},"modified":"2010-06-19T17:18:40","modified_gmt":"2010-06-19T16:18:40","slug":"fredhopper-rachete-par-sdl","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/01\/22\/fredhopper-rachete-par-sdl\/","title":{"rendered":"Fredhopper rachet\u00e9 par SDL !!!"},"content":{"rendered":"<p>Je viens de tomber sur la nouvelle :<\/p>\n<p>Fredhopper propose une offre tr\u00e8s avanc\u00e9e pour les sites e-commerce.<\/p>\n<p>La solution est en fait compos\u00e9 d&rsquo;un moteur de recherche orient\u00e9 e-commerce, ainsi qu&rsquo;un moteur de merchandising (pr\u00e9senter les produits pour vendre plus).<\/p>\n<p>La solution est, par exemple, d\u00e9ploy\u00e9e sur le site de boulanger (coupl\u00e9 au moteur IBM Websphere Commerce Server).<\/p>\n<p>Et bien FredHopper donc, vient de se faire racheter par SDL.<\/p>\n<p>SDL ?<\/p>\n<p>C&rsquo;est un \u00e9diteur, qui propose principalement des solutions de CMS.<\/p>\n<p>Trop t\u00f4t pour dire si c&rsquo;est une bonne ou une mauvaise nouvelle.<\/p>\n<p>Peut \u00eatre une bonne nouvelle, si les deux boites ont plus de moyens, et donc \u00e7a permettra de booster le d\u00e9veloppement commercial, et les investissements R&amp;D, tr\u00e8s importants pour ce type de produits.<\/p>\n<p>Mais risque, d&rsquo;une fusion rat\u00e9 entre deux boites n&rsquo;ayant pas la m\u00eame culture. Quand, dans les articles qui parlent de cette fusion, je lis que \u00e7a va permettre \u00e0 Fredhopper d&rsquo;adapter son produit pour aller sur les march\u00e9s de la finance, \u00e7a ne me semble pas \u00eatre un tr\u00e8s bon signal&#8230;<\/p>\n<p>A suivre de pr\u00e8s donc.<\/p>\n<p>(<a title=\"Aller sur un article qui parle du rachat de Fredhopper par SDL\" href=\"http:\/\/www.relationclient.net\/SDL-penetre-sur-le-marche-de-la-vente-en-ligne-avec-l-acquisition-de-l-editeur-de-logiciel-de-e-Commerce-Fredhopper_a4545.html\" target=\"_blank\">on en parle ici par exemple<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Je viens de tomber sur la nouvelle : Fredhopper propose une offre tr\u00e8s avanc\u00e9e pour les sites e-commerce. La solution est en fait compos\u00e9 d&rsquo;un moteur de recherche orient\u00e9 e-commerce, ainsi qu&rsquo;un moteur de merchandising (pr\u00e9senter les produits pour vendre plus). La solution est, par exemple, d\u00e9ploy\u00e9e sur le site de boulanger (coupl\u00e9 au moteur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,373,202,372,189],"class_list":["post-2430","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-e-marketing","tag-searchandising","tag-software","tag-systeme-dinformation-e-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fredhopper rachet\u00e9 par SDL !!! - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/01\/22\/fredhopper-rachete-par-sdl\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fredhopper rachet\u00e9 par SDL !!! - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Je viens de tomber sur la nouvelle : Fredhopper propose une offre tr\u00e8s avanc\u00e9e pour les sites e-commerce. 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