{"id":2373,"date":"2010-01-10T21:07:41","date_gmt":"2010-01-10T20:07:41","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=2373"},"modified":"2010-06-19T17:19:01","modified_gmt":"2010-06-19T16:19:01","slug":"exemple-de-marketing-121-chez-amazon","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/01\/10\/exemple-de-marketing-121-chez-amazon\/","title":{"rendered":"Exemple de marketing 121 chez Amazon"},"content":{"rendered":"<p>Je viens de recevoir un mail d&rsquo;Amazon :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/01\/amazon121.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-2374\" title=\"amazon121\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/01\/amazon121.png\" alt=\"\" width=\"500\" height=\"542\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/01\/amazon121.png 500w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/01\/amazon121-276x300.png 276w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Comme vous pouvez le voir, le contenu est 100% personnalis\u00e9 : on me propose un produit qui, au vu de mes achats pr\u00e9c\u00e9dents, devrait me plaire.<\/p>\n<p>C&rsquo;est ce qu&rsquo;on appelle le <strong>marketing 121<\/strong>, par opposition au marketing \u00ab\u00a0broadcast\u00a0\u00bb, type \u00ab\u00a0diffusion de news letter\u00a0\u00bb ou l\u00e0, on envoie la m\u00eame information \u00e0 tout le monde.<\/p>\n<p>Entre les deux mod\u00e8les, la diff\u00e9rence de performance est en g\u00e9n\u00e9ral plus que significative&#8230;<\/p>\n<p>Mais <strong>pour faire du marketing 121, il faut un syst\u00e8me CRM adapt\u00e9<\/strong>.<\/p>\n<p>Hum, pour faire du e-commerce, il faut donc bien plus qu&rsquo;un simple site e-commerce ?<\/p>\n<p>Oui.<\/p>\n<p>C&rsquo;est bien pour \u00e7a que chez <a title=\"Aller sur Araok, soci\u00e9t\u00e9 de conseil en e-commerce\" href=\"http:\/\/www.araok.com\" target=\"_blank\">Araok<\/a>, on parle de <strong>syst\u00e8me e-commerce<\/strong>, ce qui englobe le moteur e-commerce, et \u00e9galement d&rsquo;autres modules, comme le CRM, un \u00e9ventuel CMS, pourquoi pas un moteur de merchandising (type endeca ou Fredhopper). Les briques du syst\u00e8me e-commerce d\u00e9pendent de tout un tas de facteurs. C&rsquo;est du sur-mesure adapt\u00e9 \u00e0 chaque entreprise.<\/p>\n<p><strong>Bref, l&rsquo;architecture e-commerce, c&rsquo;est un m\u00e9tier<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Je viens de recevoir un mail d&rsquo;Amazon : Comme vous pouvez le voir, le contenu est 100% personnalis\u00e9 : on me propose un produit qui, au vu de mes achats pr\u00e9c\u00e9dents, devrait me plaire. C&rsquo;est ce qu&rsquo;on appelle le marketing 121, par opposition au marketing \u00ab\u00a0broadcast\u00a0\u00bb, type \u00ab\u00a0diffusion de news letter\u00a0\u00bb ou l\u00e0, on envoie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,156,371,373,202,189],"class_list":["post-2373","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-crm","tag-e-commerce","tag-e-marketing","tag-searchandising","tag-systeme-dinformation-e-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Exemple de marketing 121 chez Amazon - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/01\/10\/exemple-de-marketing-121-chez-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exemple de marketing 121 chez Amazon - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Je viens de recevoir un mail d&rsquo;Amazon : Comme vous pouvez le voir, le contenu est 100% personnalis\u00e9 : on me propose un produit qui, au vu de mes achats pr\u00e9c\u00e9dents, devrait me plaire. C&rsquo;est ce qu&rsquo;on appelle le marketing 121, par opposition au marketing \u00ab\u00a0broadcast\u00a0\u00bb, type \u00ab\u00a0diffusion de news letter\u00a0\u00bb ou l\u00e0, on envoie [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2010\/01\/10\/exemple-de-marketing-121-chez-amazon\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2010-01-10T20:07:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2010-06-19T16:19:01+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/01\/amazon121.png\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/01\\\/10\\\/exemple-de-marketing-121-chez-amazon\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/01\\\/10\\\/exemple-de-marketing-121-chez-amazon\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"Exemple de marketing 121 chez Amazon\",\"datePublished\":\"2010-01-10T20:07:41+00:00\",\"dateModified\":\"2010-06-19T16:19:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/01\\\/10\\\/exemple-de-marketing-121-chez-amazon\\\/\"},\"wordCount\":185,\"commentCount\":5,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/01\\\/10\\\/exemple-de-marketing-121-chez-amazon\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/01\\\/amazon121.png\",\"keywords\":[\"ARAOK !\",\"CRM\",\"e-commerce\",\"e-marketing\",\"searchandising\",\"Syst\u00e8me d'information e-commerce\"],\"articleSection\":[\"e-commerce\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/01\\\/10\\\/exemple-de-marketing-121-chez-amazon\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/01\\\/10\\\/exemple-de-marketing-121-chez-amazon\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/01\\\/10\\\/exemple-de-marketing-121-chez-amazon\\\/\",\"name\":\"Exemple de marketing 121 chez Amazon - 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