{"id":2348,"date":"2010-01-05T08:42:01","date_gmt":"2010-01-05T07:42:01","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=2348"},"modified":"2010-01-05T09:37:24","modified_gmt":"2010-01-05T08:37:24","slug":"strategie-web-quand-la-simplicite-paye","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/01\/05\/strategie-web-quand-la-simplicite-paye\/","title":{"rendered":"Strat\u00e9gie Web : quand la simplicit\u00e9 paye"},"content":{"rendered":"<p>On a tous (en tout cas, ceux qui suivent l&rsquo;actualit\u00e9 du e-commerce) suivi les exploits du site leboncoin.fr.<\/p>\n<p>Comment ce site, plut\u00f4t simple (simpliste ?) a-t-il pu d\u00e9tr\u00f4ner des \u00ab\u00a0mastodontes\u00a0\u00bb comme ebay, ou priceminister ?<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/01\/Capture-d\u2019\u00e9cran-2010-01-05-\u00e0-08.26.17.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-2350\" title=\"Comparaison, sur Google Trends, de leboncoin, priceminister et ebay\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/01\/Capture-d\u2019\u00e9cran-2010-01-05-\u00e0-08.26.17-e1262676604927.png\" alt=\"\" width=\"500\" height=\"190\" \/><\/a><\/p>\n<p>Mon analyse est la suivante.<\/p>\n<p>A l&rsquo;origine, pour vendre sur Internet, il y avait eBay, point.<\/p>\n<p>PriceMinister c&rsquo;est positionn\u00e9 \u00e0 c\u00f4t\u00e9 d&rsquo;eBay, en ajoutant un \u00e9l\u00e9ment cl\u00e9 : le tier de confiance.<\/p>\n<p>L\u00e0 ou eBay ne garanti rien du tout, PriceMinister garanti que le vendeur sera bien pay\u00e9, et que l&rsquo;acheteur aura bien le produit command\u00e9.<\/p>\n<p>leboncoin \u00e0 jou\u00e9 sur un tout autre axe : l&rsquo;extr\u00eame simplicit\u00e9, la gratuit\u00e9, et la localisation des annonces.<\/p>\n<p>Voici le formulaire de cr\u00e9ation d&rsquo;une annonce :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/01\/Capture-d\u2019\u00e9cran-2010-01-05-\u00e0-08.34.25.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-2351\" title=\"Formulaire de cr\u00e9ation d'une annonce sur leboncoin\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/01\/Capture-d\u2019\u00e9cran-2010-01-05-\u00e0-08.34.25-e1262676945889.png\" alt=\"\" width=\"500\" height=\"522\" \/><\/a><\/p>\n<p>Si on compare \u00e0 eBay, il doit y avoir un rapport 1000 en terme de complexit\u00e9&#8230;<\/p>\n<blockquote><p><em>Sur eBay, il m&rsquo;est arriv\u00e9 de ne pas r\u00e9ussir \u00e0 activer certaines options&#8230;.<\/em><\/p><\/blockquote>\n<p>Vous avez vu, pas de lien facebook, pas de twitter&#8230;<em><br \/>\n<\/em><\/p>\n<p>Le r\u00e9sultat est l\u00e0&#8230;<\/p>\n<p>A tout ceux qui veulent toujours plus de fonctions, leboncoin doit aider \u00e0 r\u00e9fl\u00e9chir, \u00e0 simplifier, toujours plus !<\/p>\n<p>Pour en savoir plus, <a title=\"Aller sur l'interview d'Olivier Aizac du site leboncoin\" href=\"http:\/\/www.neteco.com\/313914-olivier-aizac-leboncoin-fr-depasse-ebay-priceminis.html\" target=\"_blank\">interview d&rsquo;Olivier Aizac<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On a tous (en tout cas, ceux qui suivent l&rsquo;actualit\u00e9 du e-commerce) suivi les exploits du site leboncoin.fr. Comment ce site, plut\u00f4t simple (simpliste ?) a-t-il pu d\u00e9tr\u00f4ner des \u00ab\u00a0mastodontes\u00a0\u00bb comme ebay, ou priceminister ? Mon analyse est la suivante. A l&rsquo;origine, pour vendre sur Internet, il y avait eBay, point. PriceMinister c&rsquo;est positionn\u00e9 \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,176,6,96,109],"class_list":["post-2348","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-c2c","tag-ergonomie","tag-ergonomie-incitative","tag-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strat\u00e9gie Web : quand la simplicit\u00e9 paye - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/01\/05\/strategie-web-quand-la-simplicite-paye\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strat\u00e9gie Web : quand la simplicit\u00e9 paye - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"On a tous (en tout cas, ceux qui suivent l&rsquo;actualit\u00e9 du e-commerce) suivi les exploits du site leboncoin.fr. Comment ce site, plut\u00f4t simple (simpliste ?) a-t-il pu d\u00e9tr\u00f4ner des \u00ab\u00a0mastodontes\u00a0\u00bb comme ebay, ou priceminister ? Mon analyse est la suivante. A l&rsquo;origine, pour vendre sur Internet, il y avait eBay, point. 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