{"id":2306,"date":"2009-12-22T19:33:55","date_gmt":"2009-12-22T18:33:55","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=2306"},"modified":"2009-12-22T19:33:55","modified_gmt":"2009-12-22T18:33:55","slug":"les-conseils-dun-gars-qui-sait-de-quoi-il-parle","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2009\/12\/22\/les-conseils-dun-gars-qui-sait-de-quoi-il-parle\/","title":{"rendered":"Les conseils d&rsquo;un gars qui sait de quoi il parle&#8230;"},"content":{"rendered":"<p>Quand le patron de Zappos vous explique sa str\u00e9t\u00e9gie, \u00e7a vaut le coup de l&rsquo;\u00e9couter&#8230; Il a quand m\u00eame amen\u00e9 \u00e7a boite \u00e0 faire plus d&rsquo;un millard de $, en vendant des chaussures en ligne !!!<\/p>\n<p>Dans cette vid\u00e9o, qui vient du Web 09, il explique qu&rsquo;au lieu d&rsquo;investir en marketing, il a pr\u00e9f\u00e9r\u00e9 tout miser sur la qualit\u00e9 de la relation client.<\/p>\n<p>Pourquoi ?<\/p>\n<p>Premi\u00e8rement parce qu&rsquo;un client heureux revient. Et les chaussures, on est bien amen\u00e9 \u00e0 en acheter plusieurs par an, pour soi ou pour ses proches (enfants, &#8230;).<\/p>\n<p>Deuxi\u00e8mement parce qu&rsquo;une fois qu&rsquo;on est super enthousiaste \u00e0 propos d&rsquo;un site, on va en parler autour de soi.<\/p>\n<p>Alors, je vous invite \u00e0 bien \u00e9couter ce gars l\u00e0 !<\/p>\n<p>Bon, \u00e0 mon humble avis, il aurait du investir un petit peu plus sur la plate forme technologique, qui \u00e9tait, je pense, le talon d&rsquo;Achille de sa boite&#8230; Probl\u00e8me r\u00e9solu en s&rsquo;adossant \u00e0 Amazon.<\/p>\n<p><object id=\"utv702161\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"480\" height=\"386\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"name\" value=\"utv_n_968914\" \/><param name=\"flashvars\" value=\"autoplay=false\" \/><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.ustream.tv\/flash\/video\/2832830\" \/><embed id=\"utv702161\" type=\"application\/x-shockwave-flash\" width=\"480\" height=\"386\" src=\"http:\/\/www.ustream.tv\/flash\/video\/2832830\" allowscriptaccess=\"always\" allowfullscreen=\"true\" flashvars=\"autoplay=false\" name=\"utv_n_968914\"><\/embed><\/object><\/p>\n<p>Merci <a href=\"http:\/\/www.net-marketing.fr\/\">Ben<\/a> pour l&rsquo;info !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quand le patron de Zappos vous explique sa str\u00e9t\u00e9gie, \u00e7a vaut le coup de l&rsquo;\u00e9couter&#8230; Il a quand m\u00eame amen\u00e9 \u00e7a boite \u00e0 faire plus d&rsquo;un millard de $, en vendant des chaussures en ligne !!! Dans cette vid\u00e9o, qui vient du Web 09, il explique qu&rsquo;au lieu d&rsquo;investir en marketing, il a pr\u00e9f\u00e9r\u00e9 tout [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[38,379,371,373],"class_list":["post-2306","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-amazon","tag-araok","tag-e-commerce","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les conseils d&#039;un gars qui sait de quoi il parle... - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2009\/12\/22\/les-conseils-dun-gars-qui-sait-de-quoi-il-parle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les conseils d&#039;un gars qui sait de quoi il parle... - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Quand le patron de Zappos vous explique sa str\u00e9t\u00e9gie, \u00e7a vaut le coup de l&rsquo;\u00e9couter&#8230; Il a quand m\u00eame amen\u00e9 \u00e7a boite \u00e0 faire plus d&rsquo;un millard de $, en vendant des chaussures en ligne !!! 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