{"id":2216,"date":"2009-11-29T16:52:32","date_gmt":"2009-11-29T15:52:32","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=2216"},"modified":"2009-11-29T16:52:32","modified_gmt":"2009-11-29T15:52:32","slug":"les-fonctions-2-0-dans-les-fiches-produits","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2009\/11\/29\/les-fonctions-2-0-dans-les-fiches-produits\/","title":{"rendered":"Les fonctions \u00ab\u00a02.0\u00a0\u00bb dans les fiches produits"},"content":{"rendered":"<p>Vous \u00eates s\u00fbrement tomb\u00e9, sur un site e-commerce, sur un bouton comme \u00e7a :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2009\/11\/ecom2.1.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-2217\" title=\"ecom2.1\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2009\/11\/ecom2.1.png\" alt=\"ecom2.1\" width=\"375\" height=\"32\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2009\/11\/ecom2.1.png 375w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2009\/11\/ecom2.1-300x25.png 300w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><\/a><\/p>\n<p>Concr\u00e8tement, \u00e7a fait quoi ?<\/p>\n<p>Et bien, cliquez dessus, vous verrez un truc comme \u00e7a :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2009\/11\/ecom2.2.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-2218\" title=\"ecom2.2\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2009\/11\/ecom2.2.png\" alt=\"ecom2.2\" width=\"500\" height=\"330\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2009\/11\/ecom2.2.png 564w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2009\/11\/ecom2.2-300x197.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>En fait, en cliquant sur le bouton, on acc\u00e8de \u00e0 encore plus d&rsquo;options :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2009\/11\/ecom2.4.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-2220\" title=\"ecom2.4\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2009\/11\/ecom2.4.png\" alt=\"ecom2.4\" width=\"319\" height=\"381\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2009\/11\/ecom2.4.png 319w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2009\/11\/ecom2.4-251x300.png 251w\" sizes=\"(max-width: 319px) 100vw, 319px\" \/><\/a><\/p>\n<p>Ouf, vous avez vu la taille de l&rsquo;ascenseur, et donc le nombre de services li\u00e9s ?<\/p>\n<p>Bon, ok, et apr\u00e8s ?<\/p>\n<p>L&rsquo;id\u00e9e au fond est d&rsquo;apporter un service compl\u00e9mentaire \u00e0 l&rsquo;internaute, pour lui permettre :<\/p>\n<ul>\n<li>De garder en m\u00e9moire la page, le produit (bookmark local ou dans le r\u00e9seau) ;<\/li>\n<li>De communiquer cette info vers sa communaut\u00e9 (Mail, Facebook, Twitter, &#8230;) ;<\/li>\n<\/ul>\n<p>Exemple, je choisi Facebook, et hop, mon mur Facebook inclue une belle pr\u00e9sentation du produit, avec photo, description, et \u00e9ventuellement, un commentaire que j&rsquo;aurais ajout\u00e9 :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2009\/11\/ecom2.3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2219\" title=\"ecom2.3\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2009\/11\/ecom2.3.png\" alt=\"ecom2.3\" width=\"500\" height=\"144\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2009\/11\/ecom2.3.png 539w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2009\/11\/ecom2.3-300x86.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>L&rsquo;id\u00e9e g\u00e9n\u00e9ral est de proposer pousser l&rsquo;internaute \u00e0 \u00ab\u00a0faire du lien\u00a0\u00bb ou \u00e0 communiquer vers sa communaut\u00e9.<\/p>\n<p>Et l\u00e0, toute ma communaut\u00e9 va r\u00eaver devant un si beau produit, et se ruer sur la fiche produit, et en acheter des tonnes. Bon, ok, je me calme ;).<\/p>\n<p>Sur Twitter, c&rsquo;est un peu pareil, en plus condens\u00e9, forc\u00e9ment ;). Juste un lien vers le produit, une petite description :<\/p>\n<blockquote>\n<pre>TV LCD 22'' 56 cm SAMSUNG LE22B450 - Tv De Petites Tailles (de 13 \u00e0 27'') \r\nBUT: http:\/\/bit.ly\/8dg4Cb via @addthis<\/pre>\n<\/blockquote>\n<p>J&rsquo;ai rep\u00e9r\u00e9 deux boites qui proposent ces services : Addthis et Addtoany.<\/p>\n<p>Ces services sont gratuits.<\/p>\n<p>Maintenant, la question \u00ab\u00a0qui tue\u00a0\u00bb : est-ce une bonne id\u00e9e d&rsquo;ajouter ces boutons ?<\/p>\n<p>A voir en fait. D\u00e9j\u00e0, pour un site important, je le ferais sous contr\u00f4le d&rsquo;AB Testing, et je prendrais soin de bien suivre les cons\u00e9quences de cette modification. Aujourd&rsquo;hui, je n&rsquo;ai pas encore le recule n\u00e9cessaire pour m&rsquo;avancer plus.<\/p>\n<p>Le positif, c&rsquo;est que \u00e7a peut permettre de faire du \u00ab\u00a0buzz\u00a0\u00bb sur certains produits, et donc de nouveaux clients.<\/p>\n<p>Le n\u00e9gatif, c&rsquo;est qu&rsquo;on alourdi la page, avec des boutons compl\u00e9mentaires&#8230; qui d\u00e9tournent l&rsquo;internaute de son \u00ab\u00a0saint achat\u00a0\u00bb ;).<\/p>\n<p>Et puis, je pense qu&rsquo;il est bien plus performant de proposer moins d&rsquo;options, mais mieux cibl\u00e9es (Facebook me semble une bonne id\u00e9e, et est utilis\u00e9 par des millions d&rsquo;internautes. Twitter est bien plus confidentiel aujourd&rsquo;hui).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous \u00eates s\u00fbrement tomb\u00e9, sur un site e-commerce, sur un bouton comme \u00e7a : Concr\u00e8tement, \u00e7a fait quoi ? Et bien, cliquez dessus, vous verrez un truc comme \u00e7a : En fait, en cliquant sur le bouton, on acc\u00e8de \u00e0 encore plus d&rsquo;options : Ouf, vous avez vu la taille de l&rsquo;ascenseur, et donc le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,373],"class_list":["post-2216","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les fonctions &quot;2.0&quot; dans les fiches produits - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2009\/11\/29\/les-fonctions-2-0-dans-les-fiches-produits\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les fonctions &quot;2.0&quot; dans les fiches produits - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Vous \u00eates s\u00fbrement tomb\u00e9, sur un site e-commerce, sur un bouton comme \u00e7a : Concr\u00e8tement, \u00e7a fait quoi ? 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