{"id":213,"date":"2007-06-30T21:37:37","date_gmt":"2007-06-30T20:37:37","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/06\/30\/ebay-sur-votre-bureau\/"},"modified":"2007-07-02T15:47:55","modified_gmt":"2007-07-02T14:47:55","slug":"ebay-sur-votre-bureau","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/06\/30\/ebay-sur-votre-bureau\/","title":{"rendered":"eBay sur votre bureau"},"content":{"rendered":"<p>San Dimas est un projet port\u00e9 par <a href=\"http:\/\/www.ebay.fr\" title=\"Aller sur la page d'accueil d'eBay\" target=\"_blank\">eBay<\/a> (<a href=\"http:\/\/www.ziserman.com\/blog\/2007\/06\/19\/san-dimas-project-premiers-retours\/\" title=\"Aller sur ce billet pr\u00e9c\u00e9dent ou je parle des premiers retours suite \u00e0 la sortie de la beta du projet San Dimas\" target=\"_blank\">j&rsquo;en avais parl\u00e9 ici<\/a>, et j&rsquo;avais promis d&rsquo;en reparler. Promesse tenue !).<\/p>\n<p>Ce projet vise \u00e0 d\u00e9velopper <strong>une application eBay<\/strong>. Une application eBay ? Oui, acc\u00e9der au service eBay, mais <strong>pas depuis le navigateur Internet mais depuis une application install\u00e9e sur votre ordinateur<\/strong>.<em><img decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0706\/sandimas21.jpg\" title=\"Dock avec l'application San Dimas\" alt=\"Dock avec l'application San Dimas\" align=\"right\" height=\"329\" width=\"73\" \/><\/em><\/p>\n<p>C&rsquo;est ce qu&rsquo;on appele une <acronym title=\"Rich Desktop Application\">RDA<\/acronym> (tous les articles sur le sujet <a href=\"http:\/\/www.ziserman.com\/blog\/?s=rda\" title=\"Aller sur la liste des articles qui parlent des RDA\">ici<\/a>)<\/p>\n<ul>\n<li>Quel est l&rsquo;int\u00e9r\u00eat d&rsquo;une application plut\u00f4t qu&rsquo;un service dans le navigateur ?<\/li>\n<li>Quels en sont les inconv\u00e9nients ?<\/li>\n<\/ul>\n<p>Plut\u00f4t que de faire de la th\u00e9orie, je vous propose de r\u00e9fl\u00e9chir \u00e0 ces questions en jouant avec l&rsquo;application d&rsquo;eBay.<\/p>\n<p>La premi\u00e8re phase, c&rsquo;est l&rsquo;installation de l&rsquo;application.<\/p>\n<p>Premier bon point, l&rsquo;application San Dimas, d&rsquo;eBay, d\u00e9velopp\u00e9e avec la technologie AIR d&rsquo;Adobe, s&rsquo;installe d&rsquo;un seul clic.<\/p>\n<p><em>C&rsquo;est pas mal pour Adobe car en l&rsquo;occurence, sur mon Mac, l&rsquo;environnement d&rsquo;ex\u00e9cution d&rsquo;AIR n&rsquo;\u00e9tait pas install\u00e9. Adobe a donc install\u00e9 AIR et l&rsquo;application San Dimas d&rsquo;un seul coup.<\/em><\/p>\n<p>Ensuite, l&rsquo;<strong>application se lance comme n&rsquo;importe quelle application bureautique<\/strong>.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0706\/sandimas22.jpg\" title=\"Image d'accueil du projet San Dimas\" alt=\"Image d'accueil du projet San Dimas\" \/><\/p>\n<p>On peut ensuite :<\/p>\n<ul>\n<li>Naviguer dans les produits en vente, avec diff\u00e9rents modes de recherche ;<\/li>\n<li>Suivre  les ench\u00e8res sur de produits s\u00e9lectionn\u00e9s (Watching) ;<\/li>\n<li>Poser des ench\u00e8res ;<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<p>Bref, cette application permet-elle des choses compl\u00e8tement nouvelles par rapport \u00e0 l&rsquo;utilisation d&rsquo;eBay \u00ab\u00a0classique\u00a0\u00bb ?<\/p>\n<p>Non, et ce c&rsquo;est pas ce qu&rsquo;il faut attendre des RDA. Les navigateurs ont tellement progress\u00e9s qu&rsquo;on peut d\u00e9j\u00e0, avec les diff\u00e9rentes technologies  (Ajax, Flash, Silverlight&#8230;), d\u00e9velopper des interfaces bien \u00e9volu\u00e9es.<\/p>\n<h3>Alors, \u00e7a apporte quoi d&rsquo;avoir une RDA eBay ?<\/h3>\n<p><strong>L&rsquo;exp\u00e9rience est diff\u00e9rente<\/strong>. La premi\u00e8re chose qui marque, c&rsquo;est la <strong>vitesse de chargement<\/strong>. Comme l&rsquo;ensemble de l&rsquo;interface est stock\u00e9e dans l&rsquo;ordinateur, et que seuls les donn\u00e9es dynamiques sont charg\u00e9es (phots et descriptions des produits, &#8230;), tout va beaucoup plus vite, et quand on effectue une action, le r\u00e9sultat est quasi imm\u00e9diat.<\/p>\n<p>Ensuite, <strong>l&rsquo;interface est plus coh\u00e9rente<\/strong>. eBay a pu penser une ergonomie compl\u00e8te, sans les contraintes artificielles du navigateur (bouton back, &#8230;).<\/p>\n<p>Enfin, <strong>la sensation d&rsquo;immersion est beaucoup plus forte<\/strong> : on est chez eBay, et on n&rsquo;est pas \u00e0 un clic de la concurrence comme dans un navigateur classique&#8230;<\/p>\n<h3>Quels sont les enjeux ?<\/h3>\n<p>Comme on l&rsquo;a vu, une telle application permet d&rsquo;<strong>am\u00e9liorer l&rsquo;exp\u00e9rience de l&rsquo;utilisateur, et d&rsquo;augmenter la proximit\u00e9 entre le commer\u00e7ant et le client<\/strong>.<\/p>\n<p>Une fois qu&rsquo;on a gagn\u00e9 sa place sur le bureau des internautes, c&rsquo;est une place de choix pour proposer intelligemment des nouveaux services et donc de vendre plus.<\/p>\n<p>L&rsquo;enjeu est donc important pour les marchands !<\/p>\n<p>Maintenant, <strong>pour gagner sa place sur le bureau de l&rsquo;Internaute, il faudra d\u00e9velopper de tr\u00e8s bonnes applications<\/strong>, tant au niveau fonctionnel qu&rsquo;au niveau de l&rsquo;ergonomie.<\/p>\n<p>Qui aura les moyens de faire \u00e7a ? Le petit site marchand ou Amazon &amp; co ?<\/p>\n<p>Comment feront les petits sites ? Comme ils ne pourront pas d\u00e9velopper eux m\u00eame les meilleures applications, ils passeront n\u00e9cessairement par des interm\u00e9diaires.<\/p>\n<p>D&rsquo;ailleur, pour les utilisateurs, il ne sera pas g\u00e9rable d&rsquo;avoir autant d&rsquo;applications que de sites marchands. Donc, pour les utilisateurs, on peut imaginer de nouvelles applications marchandes, regroupant plusieurs petits marchands&#8230; Ce ne serait pas \u00e7a la r\u00e9interm\u00e9diation Internet ?<\/p>\n<p>Micha\u00ebl Chaize (\u00ab\u00a0Flex Evangelist\u00a0\u00bb chez Adobe) m&rsquo;a dit qu&rsquo;il ne pouvait rien dire de pr\u00e9cis, mais qu&rsquo;il y avait une dizaine de projets type \u00ab\u00a0San Dimas\u00a0\u00bb dans les cartons d&rsquo;AIR.<\/p>\n<p>Amazon ? On prend les paris ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>San Dimas est un projet port\u00e9 par eBay (j&rsquo;en avais parl\u00e9 ici, et j&rsquo;avais promis d&rsquo;en reparler. Promesse tenue !). Ce projet vise \u00e0 d\u00e9velopper une application eBay. Une application eBay ? Oui, acc\u00e9der au service eBay, mais pas depuis le navigateur Internet mais depuis une application install\u00e9e sur votre ordinateur. C&rsquo;est ce qu&rsquo;on appele [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[371,373,6,8,3],"class_list":["post-213","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-e-commerce","tag-e-marketing","tag-ergonomie","tag-nouvelles-interfaces","tag-web-20"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eBay sur votre bureau - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/06\/30\/ebay-sur-votre-bureau\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eBay sur votre bureau - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"San Dimas est un projet port\u00e9 par eBay (j&rsquo;en avais parl\u00e9 ici, et j&rsquo;avais promis d&rsquo;en reparler. 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