{"id":2125,"date":"2009-11-16T20:44:47","date_gmt":"2009-11-16T19:44:47","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=2125"},"modified":"2009-11-16T20:44:47","modified_gmt":"2009-11-16T19:44:47","slug":"refaire-le-monde-ou-sy-adapter","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2009\/11\/16\/refaire-le-monde-ou-sy-adapter\/","title":{"rendered":"Refaire le monde ou s&rsquo;y adapter ?"},"content":{"rendered":"<p>J&rsquo;essaye d&rsquo;y voir clair sur les derni\u00e8res \u00e9volutions du Web&#8230; Pas si facile : \u00e7a bouge vite, et pas dans des directions toujours tr\u00e8s coh\u00e9rentes&#8230;<\/p>\n<p>Il me semble qu&rsquo;on peut classer les comportements des boites en deux cat\u00e9gories :<\/p>\n<ul>\n<li>Celles qui veulent refaire compl\u00e8tement le monde ;<\/li>\n<li>Celles qui s&rsquo;y adaptent.<\/li>\n<\/ul>\n<p>Le tr\u00e8s bon exemple en ce moment, c&rsquo;est Facebook.<\/p>\n<p><strong>Facebook refait compl\u00e8tement le monde !<\/strong><\/p>\n<p>Facebook, c&rsquo;est :<\/p>\n<ul>\n<li>Un blog ;<\/li>\n<li>Un flickr ;<\/li>\n<li>Un twitter ;<\/li>\n<li>Une messagerie ;<\/li>\n<li>Une messagerie instantan\u00e9e ;<\/li>\n<li>Une plateforme pour d\u00e9velopper des applications ;<\/li>\n<li>Une r\u00e9gie de publicit\u00e9.<\/li>\n<\/ul>\n<p>J&rsquo;en oublie probablement&#8230;<\/p>\n<p>Et tout \u00e7a en interne, sans r\u00e9utiliser les services tiers.<\/p>\n<p>A l&rsquo;oppos\u00e9, je viens, comme tant d&rsquo;autres, de cr\u00e9er un lien entre Twitter et mon compte Likedin. Linkedin a donc ajouter la possibilit\u00e9 de faire vivre son compte, \u00e0 partir de twitter.<\/p>\n<p>Ils auraient pu r\u00e9inventer \u00ab\u00a0l&rsquo;eau chaude\u00a0\u00bb, mais non, leur logique, c&rsquo;est de s&rsquo;appuyer sur le service existant et de plut\u00f4t focaliser l&rsquo;\u00e9nergie sur ce qui fait leur diff\u00e9rence.<\/p>\n<p>Si je devais parier sur l&rsquo;avenir, je parierais plus volontier sur une boite qui utilise intelligemment des services tiers plut\u00f4t que sur une boite qui r\u00e9invente tout&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>J&rsquo;essaye d&rsquo;y voir clair sur les derni\u00e8res \u00e9volutions du Web&#8230; Pas si facile : \u00e7a bouge vite, et pas dans des directions toujours tr\u00e8s coh\u00e9rentes&#8230; Il me semble qu&rsquo;on peut classer les comportements des boites en deux cat\u00e9gories : Celles qui veulent refaire compl\u00e8tement le monde ; Celles qui s&rsquo;y adaptent. Le tr\u00e8s bon exemple [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,17,109],"class_list":["post-2125","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-leaders-internet","tag-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Refaire le monde ou s&#039;y adapter ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2009\/11\/16\/refaire-le-monde-ou-sy-adapter\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Refaire le monde ou s&#039;y adapter ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"J&rsquo;essaye d&rsquo;y voir clair sur les derni\u00e8res \u00e9volutions du Web&#8230; Pas si facile : \u00e7a bouge vite, et pas dans des directions toujours tr\u00e8s coh\u00e9rentes&#8230; Il me semble qu&rsquo;on peut classer les comportements des boites en deux cat\u00e9gories : Celles qui veulent refaire compl\u00e8tement le monde ; Celles qui s&rsquo;y adaptent. 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