{"id":2090,"date":"2009-11-07T09:28:14","date_gmt":"2009-11-07T08:28:14","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=2090"},"modified":"2010-06-19T17:19:15","modified_gmt":"2010-06-19T16:19:15","slug":"google-sinvite-dans-votre-site-marchand","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2009\/11\/07\/google-sinvite-dans-votre-site-marchand\/","title":{"rendered":"Google s&rsquo;invite dans votre site marchand"},"content":{"rendered":"<p>Vous avez aim\u00e9 quand google a aid\u00e9 vos clients \u00e0 vous trouver ?<\/p>\n<p>Vous allez peut \u00eatre adorer quand Google permettra \u00e0 vos clients de trouver les bons produits dans votre site e-commerce :<\/p>\n<p>Google vient en effet d&rsquo;annoncer <a title=\"Aller sur la page de Google Commerce Search\" href=\"http:\/\/www.google.com\/commercesearch\/\" target=\"_blank\">Google Commerce Search<\/a>.<\/p>\n<p>C&rsquo;est donc un concurrent aux produits sp\u00e9cialis\u00e9s dans la recherche int\u00e9gr\u00e9e aux site marchands : Antidot ou autres FredHopper.<\/p>\n<p>Google propose son service en mode SAAS.<\/p>\n<p>Le savoir faire de Google en terme de recherche permet d&rsquo;\u00eatre tr\u00e8s confiant sur la capacit\u00e9 du moteur \u00e0 :<\/p>\n<ul>\n<li>R\u00e9pondre tr\u00e8s rapidement ;<\/li>\n<li>\u00catre tr\u00e8s tol\u00e9rant et intelligent par rapport aux fautes d&rsquo;orthographes.<\/li>\n<\/ul>\n<p>Apr\u00e8s, un moteur e-commerce, ce n&rsquo;est pas un moteur de recherche \u00ab\u00a0universel\u00a0\u00bb.<\/p>\n<p>Au risque de d\u00e9cevoir les plus na\u00effs, un marchand a une politique commerciale : il doit pouvoir choisir les produits \u00e0 mettre en avant.<\/p>\n<p>Les meilleurs moteurs du march\u00e9 permettent de d\u00e9finir des r\u00e8gles m\u00e9tiers, pour pousser les produits en fonction :<\/p>\n<ul>\n<li>De la marge ;<\/li>\n<li>Du stock ;<\/li>\n<li>Des volumes de vente (pousser les best sellers) ;<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<p>Dans la description produit, Google parle de cette possibilit\u00e9, et explique que le marchand peut \u00e9gler l&rsquo;ordre d&rsquo;affichage des produits par attribut sur les produits ou par cat\u00e9gorie. Int\u00e9r\u00e9ssant, mais \u00e7a demande \u00e0 \u00eatre test\u00e9 et compar\u00e9 aux meilleurs.<\/p>\n<p>Au niveau du prix, Google c&rsquo;est apparemment align\u00e9 sur les prix du march\u00e9, en proposant un prix fonction du nombre de requ\u00eates, avec un plancher \u00e0 50 000 $ par an. Dommage : il aurait \u00e9t\u00e9 tellement intelligent de ne pas mettre de plancher&#8230;<\/p>\n<p>Petite vid\u00e9o de pr\u00e9sentation du produit :<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"480\" height=\"295\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/gj7qrotOmVY&amp;hl=fr&amp;fs=1&amp;rel=0\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"480\" height=\"295\" src=\"http:\/\/www.youtube.com\/v\/gj7qrotOmVY&amp;hl=fr&amp;fs=1&amp;rel=0\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous avez aim\u00e9 quand google a aid\u00e9 vos clients \u00e0 vous trouver ? Vous allez peut \u00eatre adorer quand Google permettra \u00e0 vos clients de trouver les bons produits dans votre site e-commerce : Google vient en effet d&rsquo;annoncer Google Commerce Search. C&rsquo;est donc un concurrent aux produits sp\u00e9cialis\u00e9s dans la recherche int\u00e9gr\u00e9e aux site [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,373,42,37,181,202],"class_list":["post-2090","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-e-marketing","tag-google","tag-saas","tag-search","tag-searchandising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google s&#039;invite dans votre site marchand - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2009\/11\/07\/google-sinvite-dans-votre-site-marchand\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google s&#039;invite dans votre site marchand - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Vous avez aim\u00e9 quand google a aid\u00e9 vos clients \u00e0 vous trouver ? Vous allez peut \u00eatre adorer quand Google permettra \u00e0 vos clients de trouver les bons produits dans votre site e-commerce : Google vient en effet d&rsquo;annoncer Google Commerce Search. 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