{"id":1999,"date":"2009-10-27T00:19:30","date_gmt":"2009-10-26T22:19:30","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=1999"},"modified":"2009-10-27T00:19:30","modified_gmt":"2009-10-26T22:19:30","slug":"campagne-de-communication-riche-pour-ikea","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2009\/10\/27\/campagne-de-communication-riche-pour-ikea\/","title":{"rendered":"Campagne de communication \u00ab\u00a0riche\u00a0\u00bb pour Ikea"},"content":{"rendered":"

Vous avez du voir les pubs.<\/p>\n

Ikea a lanc\u00e9 il y a quelques jours une campagne de communication : Moi et mon salon :<\/p>\n

\"ikea\"<\/p>\n

L’id\u00e9e, c’est de permettre \u00e0 chacun de cr\u00e9er l’int\u00e9rieur qu’il veut, avec les produits ikea bien s\u00fbr :<\/p>\n

\"ikea2\"<\/p>\n

Il s’agit d’un jeu concours, ou il faut donc cr\u00e9er la plus belle d\u00e9co.<\/p>\n

La promesse : gagner son salon (enfin, 3000 \u20ac en bons d’achats).<\/p>\n

L’Internaute peut configurer son salon avec un outil en ligne plut\u00f4t bien fait.<\/p>\n

Au d\u00e9but, c’est un peu vide :<\/p>\n

\"ikea3\"<\/p>\n

Mais en cliquant un peu partout, on apprend vite \u00e0 ma\u00eetriser la b\u00eate.<\/p>\n

Le bloc \u00e0 droite, pour choisir ce qu’on veut ajouter \u00e0 son salon est plut\u00f4t sympa :<\/p>\n

\"ikea4\"<\/p>\n

Apr\u00e8s, il faut faire du drag & drop, pour amener les \u00e9l\u00e9ments de d\u00e9co dans la pi\u00e8ce :<\/p>\n

\"ikea5\"<\/p>\n

Puis, \u00e7a se corse un peu, pour d\u00e9placer l’objet, le faire pivoter, ou le supprimer.<\/p>\n

C’est vraiment pas un sujet simple que de faire une interface 3D intuitive !<\/p>\n

Bon, il y en a qui on du y passer plus de temps que moi, avec des r\u00e9sultats assez aboutis :<\/p>\n

\"ikea6\"<\/p>\n

Petit rafinement compl\u00e9mentaire, on peut cr\u00e9er une wish list \u00e0 partir d’une d\u00e9co, ou encore afficher les prix des produits.<\/p>\n

Bien sophistiqu\u00e9 tout \u00e7a.<\/p>\n

J’aimerais bien savoir combien \u00e7a a co\u00fbt\u00e9 !<\/p>\n

A mon avis, il y a de bonnes id\u00e9es, mais je trouve dommage la construction du nom de l’URL de l’op\u00e9ration, ou on ne se souvient jamais ou il faut mettre le \u00ab\u00a0-\u00ab\u00a0.<\/p>\n

Sinon, \u00e7a grogne apparemment au niveau des joueurs, qui trouvent que le syst\u00e8me des votes est bizarre<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vous avez du voir les pubs. Ikea a lanc\u00e9 il y a quelques jours une campagne de communication : Moi et mon salon : L’id\u00e9e, c’est de permettre \u00e0 chacun de cr\u00e9er l’int\u00e9rieur qu’il veut, avec les produits ikea bien s\u00fbr : Il s’agit d’un jeu concours, ou il faut donc cr\u00e9er la plus belle […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,373],"class_list":["post-1999","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-e-marketing"],"yoast_head":"\nCampagne de communication "riche" pour Ikea - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2009\/10\/27\/campagne-de-communication-riche-pour-ikea\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campagne de communication "riche" pour Ikea - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Vous avez du voir les pubs. 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