{"id":197,"date":"2007-06-18T20:32:34","date_gmt":"2007-06-18T19:32:34","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/06\/18\/reservez-des-bonnes-nouvelles-a-vos-clients\/"},"modified":"2007-06-18T20:32:34","modified_gmt":"2007-06-18T19:32:34","slug":"reservez-des-bonnes-nouvelles-a-vos-clients","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/06\/18\/reservez-des-bonnes-nouvelles-a-vos-clients\/","title":{"rendered":"R\u00e9servez des bonnes nouvelles \u00e0 vos clients !"},"content":{"rendered":"<p>Comme je l&rsquo;ai expliqu\u00e9 <a href=\"http:\/\/www.ziserman.com\/blog\/2007\/05\/24\/langoisse-de-la-livraison\/\" title=\"Aller sur ce pr\u00e9c\u00e9dent billet, ou je parle de l'angoisse de la livraison, qui est en retard...\" target=\"_blank\">dans ce pr\u00e9c\u00e9dent billet<\/a>, quand on a fait son achat, <strong>on est particuli\u00e8rement sensible \u00e0 ce qui se passe entre la fin de l&rsquo;acte d&rsquo;achat et la r\u00e9ception du produit<\/strong>.<\/p>\n<p>Il arrive qu&rsquo;on ait des mauvaises surprises, mais il arrive qu&rsquo;on ait <strong>des bonnes surprises<\/strong>.<\/p>\n<p>J&rsquo;ai command\u00e9 il y a quelques jours des portables et un serveur chez <a href=\"http:\/\/www.dell.fr\" title=\"Aller sur le site de Dell France\" target=\"_blank\">Dell<\/a>.<\/p>\n<p>Bon, d&rsquo;accord, au niveau de la commande, je n&rsquo;ai pas pu passer par le site web, qui ne permettait pas de customiser les ordinateurs comme je le souhaitais, et <strong>j&rsquo;ai d\u00fb appeler un commercial<\/strong>.<\/p>\n<p><strong>Je suis tomb\u00e9 sur un gars super, qui a bien \u00e9cout\u00e9 mes besoins, et qui a ensuite fait son possible pour trouver les bons produits, correspondant \u00e0 mes demandes<\/strong>.<\/p>\n<p>Bien s\u00fbr, il a tent\u00e9 \u00e0 plusieurs reprises de glisser quelques options suppl\u00e9mentaires (commission, quand tu nous tiens&#8230;) mais rien d&rsquo;ing\u00e9rable.<\/p>\n<p>Ensuite, il m&rsquo;a annonc\u00e9 des d\u00e9lais de\u00a0 livraison : il m&rsquo;a annonc\u00e9 que le d\u00e9lai \u00ab\u00a0raisonnable\u00a0\u00bb, c&rsquo;\u00e9tait le 18 Juin, mais que peut \u00eatre, je recevrai mes colis le 15.<\/p>\n<p><strong>En fait, j&rsquo;ai tout re\u00e7u avant<\/strong>, en 2 fois : le 12 et le 14.<\/p>\n<p>Tout \u00e7a avec <strong>un service de tracking impeccable<\/strong> fourni par <a href=\"www.ups.com\/fr\" title=\"Aller sur la page d'accueil d'UPS France\" target=\"_blank\">UPS<\/a>.<\/p>\n<p>Et bien, je suis convaincu que c&rsquo;est <strong>une tr\u00e8s bonne approche du e-marketing : \u00eatre prudent, et se garder la possibilit\u00e9 d&rsquo;annoncer des bonnes nouvelles !\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comme je l&rsquo;ai expliqu\u00e9 dans ce pr\u00e9c\u00e9dent billet, quand on a fait son achat, on est particuli\u00e8rement sensible \u00e0 ce qui se passe entre la fin de l&rsquo;acte d&rsquo;achat et la r\u00e9ception du produit. Il arrive qu&rsquo;on ait des mauvaises surprises, mais il arrive qu&rsquo;on ait des bonnes surprises. J&rsquo;ai command\u00e9 il y a quelques [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[371,373],"class_list":["post-197","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-e-commerce","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R\u00e9servez des bonnes nouvelles \u00e0 vos clients ! - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/06\/18\/reservez-des-bonnes-nouvelles-a-vos-clients\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9servez des bonnes nouvelles \u00e0 vos clients ! - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Comme je l&rsquo;ai expliqu\u00e9 dans ce pr\u00e9c\u00e9dent billet, quand on a fait son achat, on est particuli\u00e8rement sensible \u00e0 ce qui se passe entre la fin de l&rsquo;acte d&rsquo;achat et la r\u00e9ception du produit. 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