{"id":1964,"date":"2009-10-17T16:47:29","date_gmt":"2009-10-17T14:47:29","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=1964"},"modified":"2009-10-21T22:17:41","modified_gmt":"2009-10-21T20:17:41","slug":"le-prix-un-drole-de-truc","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2009\/10\/17\/le-prix-un-drole-de-truc\/","title":{"rendered":"Le prix, un dr\u00f4le de truc&#8230;"},"content":{"rendered":"<p>Pour certains produits, le prix, c&rsquo;est pas tr\u00e8s compliqu\u00e9 :<\/p>\n<p style=\"padding-left: 30px;\">Vous prenez le prix de revient du produit (mati\u00e8res premi\u00e8res, main d&rsquo;\u0153uvre, mat\u00e9riel pour la fabrication, &#8230;).<\/p>\n<p style=\"padding-left: 30px;\">Vous ajoutez les diff\u00e9rents co\u00fbts, des interm\u00e9diaires (transport, emballage, distributeur, &#8230;).<\/p>\n<p style=\"padding-left: 30px;\">Vous n&rsquo;oubliez pas, merci, la marge et la TVA (merci olivier \ud83d\ude09 ).<\/p>\n<p style=\"padding-left: 30px;\">Et hop, vous avez le prix final.<\/p>\n<p>Simple, mais finalement, les choses se passent de plus en plus rarement comme \u00e7a.<\/p>\n<p>En fait, <strong>le prix est une variable marketing \u00e0 part enti\u00e8re<\/strong>.<\/p>\n<p>On peut consid\u00e9rer que <strong>l&rsquo;objectif du marketing est de ne pas se battre uniquement sur les prix<\/strong>&#8230;<\/p>\n<p>Pour certaines marques, haut de gamme ou de luxe, le prix est un \u00e9l\u00e9ment permettant d&rsquo;associer une image de qualit\u00e9 au produit.<\/p>\n<p>Payer un Leica 5000 \u20ac ou un foulard Hermes 275 \u20ac, cela fait parti du \u00ab\u00a0package\u00a0\u00bb.<\/p>\n<p><a title=\"Aller sur la page produit Hermes\" href=\"http:\/\/france.hermes.com\/webapp\/wcs\/stores\/servlet\/ProductDisplay?storeId=10201&amp;catalogId=10051&amp;langId=-2&amp;categoryId=11146&amp;leftCategoryId=11107&amp;topCategoryId=130037&amp;parentCategoryId=130039&amp;productId=49685&amp;nbItem=0\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-1965\" title=\"carre hermes\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2009\/10\/carrehermes.png\" alt=\"carre hermes\" width=\"470\" height=\"471\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2009\/10\/carrehermes.png 470w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2009\/10\/carrehermes-150x150.png 150w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2009\/10\/carrehermes-299x300.png 299w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/a><\/p>\n<p>Dans le monde du logiciel, le prix n&rsquo;a jamais vraiment \u00e9t\u00e9 li\u00e9 aux co\u00fbts de productions&#8230;<\/p>\n<p>Souvent, dans ce milieu, les r\u00e9flexions sont :<\/p>\n<ul>\n<li>Combien le client est il pr\u00eat \u00e0 payer ?<\/li>\n<li>Quelle valeur apporte le logiciel ?<\/li>\n<\/ul>\n<p>Vous imaginez, si on r\u00e9fl\u00e9chissait comme \u00e7a dans d&rsquo;autres domaine ?<\/p>\n<p>Le comble, c&rsquo;est un \u00e9diteur d&rsquo;ERP, qui vend ses produits tellement chers qu&rsquo;il n&rsquo;a que des clients satisfait !<\/p>\n<p>Comment ?<\/p>\n<p>Tr\u00e8s simple : pour signer une commande \u00e0 plusieurs millions d&rsquo;euros, la direction g\u00e9n\u00e9rale c&rsquo;est forc\u00e9ment mouill\u00e9, devant le conseil d&rsquo;administration par exemple<\/p>\n<p>Apr\u00e8s, qui ira dire que le projet c&rsquo;est mal pass\u00e9 (ou n&rsquo;a pas \u00e9t\u00e9 rentable, &#8230;) ?<\/p>\n<p>Personne, et surement pas la direction !<\/p>\n<p>Maintenant, sur le moyen terme, je pense que ces politiques de prix ne tiendront pas, parce que si il y a un grand \u00e9cart entre le prix de vente et le prix de fabrication, vous ouvrez simplement la porte \u00e0 la concurrence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour certains produits, le prix, c&rsquo;est pas tr\u00e8s compliqu\u00e9 : Vous prenez le prix de revient du produit (mati\u00e8res premi\u00e8res, main d&rsquo;\u0153uvre, mat\u00e9riel pour la fabrication, &#8230;). Vous ajoutez les diff\u00e9rents co\u00fbts, des interm\u00e9diaires (transport, emballage, distributeur, &#8230;). Vous n&rsquo;oubliez pas, merci, la marge et la TVA (merci olivier \ud83d\ude09 ). Et hop, vous avez [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,89,109],"class_list":["post-1964","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-marketing","tag-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le prix, un dr\u00f4le de truc... - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2009\/10\/17\/le-prix-un-drole-de-truc\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le prix, un dr\u00f4le de truc... - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Pour certains produits, le prix, c&rsquo;est pas tr\u00e8s compliqu\u00e9 : Vous prenez le prix de revient du produit (mati\u00e8res premi\u00e8res, main d&rsquo;\u0153uvre, mat\u00e9riel pour la fabrication, &#8230;). Vous ajoutez les diff\u00e9rents co\u00fbts, des interm\u00e9diaires (transport, emballage, distributeur, &#8230;). Vous n&rsquo;oubliez pas, merci, la marge et la TVA (merci olivier \ud83d\ude09 ). Et hop, vous avez [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2009\/10\/17\/le-prix-un-drole-de-truc\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2009-10-17T14:47:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2009-10-21T20:17:41+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2009\/10\/carrehermes.png\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/10\\\/17\\\/le-prix-un-drole-de-truc\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/10\\\/17\\\/le-prix-un-drole-de-truc\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"Le prix, un dr\u00f4le de truc&#8230;\",\"datePublished\":\"2009-10-17T14:47:29+00:00\",\"dateModified\":\"2009-10-21T20:17:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/10\\\/17\\\/le-prix-un-drole-de-truc\\\/\"},\"wordCount\":318,\"commentCount\":6,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/10\\\/17\\\/le-prix-un-drole-de-truc\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/wp-content\\\/uploads\\\/2009\\\/10\\\/carrehermes.png\",\"keywords\":[\"ARAOK !\",\"marketing\",\"strat\u00e9gie\"],\"articleSection\":[\"e-commerce\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/10\\\/17\\\/le-prix-un-drole-de-truc\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/10\\\/17\\\/le-prix-un-drole-de-truc\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/10\\\/17\\\/le-prix-un-drole-de-truc\\\/\",\"name\":\"Le prix, un dr\u00f4le de truc... - Ziserman.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/10\\\/17\\\/le-prix-un-drole-de-truc\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/10\\\/17\\\/le-prix-un-drole-de-truc\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/wp-content\\\/uploads\\\/2009\\\/10\\\/carrehermes.png\",\"datePublished\":\"2009-10-17T14:47:29+00:00\",\"dateModified\":\"2009-10-21T20:17:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/10\\\/17\\\/le-prix-un-drole-de-truc\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/10\\\/17\\\/le-prix-un-drole-de-truc\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/10\\\/17\\\/le-prix-un-drole-de-truc\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/wp-content\\\/uploads\\\/2009\\\/10\\\/carrehermes.png\",\"contentUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/wp-content\\\/uploads\\\/2009\\\/10\\\/carrehermes.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/10\\\/17\\\/le-prix-un-drole-de-truc\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le prix, un dr\u00f4le de truc&#8230;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\",\"name\":\"BLOG E-COMMERCE\",\"description\":\"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\",\"name\":\"Fran\u00e7ois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7ois\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\"},\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le prix, un dr\u00f4le de truc... - Ziserman.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ziserman.com\/blog\/2009\/10\/17\/le-prix-un-drole-de-truc\/","og_locale":"fr_FR","og_type":"article","og_title":"Le prix, un dr\u00f4le de truc... - Ziserman.com","og_description":"Pour certains produits, le prix, c&rsquo;est pas tr\u00e8s compliqu\u00e9 : Vous prenez le prix de revient du produit (mati\u00e8res premi\u00e8res, main d&rsquo;\u0153uvre, mat\u00e9riel pour la fabrication, &#8230;). Vous ajoutez les diff\u00e9rents co\u00fbts, des interm\u00e9diaires (transport, emballage, distributeur, &#8230;). Vous n&rsquo;oubliez pas, merci, la marge et la TVA (merci olivier \ud83d\ude09 ). Et hop, vous avez [&hellip;]","og_url":"https:\/\/www.ziserman.com\/blog\/2009\/10\/17\/le-prix-un-drole-de-truc\/","og_site_name":"Ziserman.com","article_published_time":"2009-10-17T14:47:29+00:00","article_modified_time":"2009-10-21T20:17:41+00:00","og_image":[{"url":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2009\/10\/carrehermes.png","type":"","width":"","height":""}],"author":"Fran\u00e7ois","twitter_card":"summary_large_image","twitter_creator":"@ziserman","twitter_site":"@ziserman","twitter_misc":{"\u00c9crit par":"Fran\u00e7ois","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ziserman.com\/blog\/2009\/10\/17\/le-prix-un-drole-de-truc\/#article","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/2009\/10\/17\/le-prix-un-drole-de-truc\/"},"author":{"name":"Fran\u00e7ois","@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"headline":"Le prix, un dr\u00f4le de truc&#8230;","datePublished":"2009-10-17T14:47:29+00:00","dateModified":"2009-10-21T20:17:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2009\/10\/17\/le-prix-un-drole-de-truc\/"},"wordCount":318,"commentCount":6,"publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"image":{"@id":"https:\/\/www.ziserman.com\/blog\/2009\/10\/17\/le-prix-un-drole-de-truc\/#primaryimage"},"thumbnailUrl":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2009\/10\/carrehermes.png","keywords":["ARAOK !","marketing","strat\u00e9gie"],"articleSection":["e-commerce"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ziserman.com\/blog\/2009\/10\/17\/le-prix-un-drole-de-truc\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ziserman.com\/blog\/2009\/10\/17\/le-prix-un-drole-de-truc\/","url":"https:\/\/www.ziserman.com\/blog\/2009\/10\/17\/le-prix-un-drole-de-truc\/","name":"Le prix, un dr\u00f4le de truc... - Ziserman.com","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2009\/10\/17\/le-prix-un-drole-de-truc\/#primaryimage"},"image":{"@id":"https:\/\/www.ziserman.com\/blog\/2009\/10\/17\/le-prix-un-drole-de-truc\/#primaryimage"},"thumbnailUrl":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2009\/10\/carrehermes.png","datePublished":"2009-10-17T14:47:29+00:00","dateModified":"2009-10-21T20:17:41+00:00","breadcrumb":{"@id":"https:\/\/www.ziserman.com\/blog\/2009\/10\/17\/le-prix-un-drole-de-truc\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ziserman.com\/blog\/2009\/10\/17\/le-prix-un-drole-de-truc\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.ziserman.com\/blog\/2009\/10\/17\/le-prix-un-drole-de-truc\/#primaryimage","url":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2009\/10\/carrehermes.png","contentUrl":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2009\/10\/carrehermes.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ziserman.com\/blog\/2009\/10\/17\/le-prix-un-drole-de-truc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.ziserman.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Le prix, un dr\u00f4le de truc&#8230;"}]},{"@type":"WebSite","@id":"https:\/\/www.ziserman.com\/blog\/#website","url":"https:\/\/www.ziserman.com\/blog\/","name":"BLOG E-COMMERCE","description":"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie","publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ziserman.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72","name":"Fran\u00e7ois","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","caption":"Fran\u00e7ois"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g"},"url":"https:\/\/www.ziserman.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/1964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/comments?post=1964"}],"version-history":[{"count":0,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/1964\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/media?parent=1964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/categories?post=1964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/tags?post=1964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}