{"id":195,"date":"2007-06-16T19:30:52","date_gmt":"2007-06-16T18:30:52","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/06\/16\/encore-et-toujours-guy-kawasaki\/"},"modified":"2007-06-18T05:27:09","modified_gmt":"2007-06-18T04:27:09","slug":"encore-et-toujours-guy-kawasaki","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/06\/16\/encore-et-toujours-guy-kawasaki\/","title":{"rendered":"Encore et toujours Guy Kawasaki&#8230;"},"content":{"rendered":"<p>Dans la \u00ab\u00a0grande tradition\u00a0\u00bb de mes pr\u00e9c\u00e9dents billets sur le livre de Guy Kawasaki  : L&rsquo;art de se lancer (<a href=\"http:\/\/www.ziserman.com\/blog\/2007\/03\/08\/lart-de-se-lancer-avec-guy-kawazaki\/\" title=\"Aller sur le billet qui parle du livre de Guy Kawasaki\" target=\"_blank\">ici<\/a> et <a href=\"http:\/\/www.ziserman.com\/blog\/2007\/03\/18\/presentation-powerpoint-les-recommendation-de-guy-kawazaki\/\" title=\"Aller sur le billet ou je parle du livre de Guy Kawasaki et de l'art de faire des pr\u00e9sentations powerpoint\" target=\"_blank\">l\u00e0<\/a>), <a href=\"http:\/\/www.mybusinessmodel.com\" title=\"Aller sur le blog de David : My Business Model\" target=\"_blank\">David<\/a> reprend le flambeau et publie plusieurs billets sur ce livre (<a href=\"http:\/\/www.mybusinessmodel.com\/blog\/?p=15\" title=\"Aller sur le billet de David qui parle du livre de Guy Kawasaki et de l'art de trouver son positionnement\" target=\"_blank\">ici<\/a> et <a href=\"http:\/\/www.mybusinessmodel.com\/blog\/?p=14\" title=\"Aller sur un autre billet de David qui parle du livre de Guy Kawasaki\" target=\"_blank\">l\u00e0<\/a>).<\/p>\n<p>David a raison, le \u00ab\u00a0coup du coyote\u00a0\u00bb pour se positionner, c&rsquo;est g\u00e9nial :<\/p>\n<blockquote><p>\u201cPermettez-moi de me pr\u00e9senter. Je m\u2019appelle Wile E. Coyote\u2026 Genius. Je ne vends rien et je ne suis pas en train de travailler pour entrer \u00e0 l\u2019universit\u00e9, donc venons-en au fait. Vous \u00eates un lapin et je vais vous manger pour mon souper. Maintenant, n\u2019essayez pas de vous \u00e9chapper ! J\u2019ai plus de muscle ; je suis plus malin, plus rapide et plus grand que vous\u2026 et je suis un g\u00e9nie. Vous auriez du mal \u00e0 r\u00e9ussir des examens d\u2019entr\u00e9e \u00e0 l\u2019\u00e9cole maternelle. Donc, je vais vous donner les deux minutes de rigueur pour que vous r\u00e9citiez vos pri\u00e8res.\u201d <em>(The Bugs Bunny\/Road Runner Movie 1979)<\/em><\/p>\n<p><strong>Le positionnement n\u2019est pas un concept marketing, il est l\u2019\u00e2me d\u2019un produit, d\u2019une entreprise, d\u2019une marque. Coyote comprend mieux que beaucoup d\u2019entrepreneurs la notion de positionnement : c\u2019est un coyote et il va manger un lapin pour son d\u00e9jeuner. Il r\u00e9pond \u00e0 la question essentielle : Que faites vous ? (En quoi le faites vous mieux que les autres ?) <\/strong><\/p><\/blockquote>\n<p>Pendant que j&rsquo;y suis, on peut difficilement parler de David sans parler de <a href=\"http:\/\/www.philippechouraqui.fr\/blog\" title=\"Aller sur le blog de Philippe Chouraqui\" target=\"_blank\">Philippe<\/a> : ils sont ins\u00e9parables !<\/p>\n<p>En parlant de positionnement, je peaufine le mien. Je vous en reparlerai bien vite !<\/p>\n<blockquote><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Dans la \u00ab\u00a0grande tradition\u00a0\u00bb de mes pr\u00e9c\u00e9dents billets sur le livre de Guy Kawasaki : L&rsquo;art de se lancer (ici et l\u00e0), David reprend le flambeau et publie plusieurs billets sur ce livre (ici et l\u00e0). David a raison, le \u00ab\u00a0coup du coyote\u00a0\u00bb pour se positionner, c&rsquo;est g\u00e9nial : \u201cPermettez-moi de me pr\u00e9senter. Je m\u2019appelle [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7],"tags":[373,374,376],"class_list":["post-195","post","type-post","status-publish","format-standard","hentry","category-e-marketing","tag-e-marketing","tag-entrepreneuriat","tag-vie-du-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Encore et toujours Guy Kawasaki... - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/06\/16\/encore-et-toujours-guy-kawasaki\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Encore et toujours Guy Kawasaki... - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Dans la \u00ab\u00a0grande tradition\u00a0\u00bb de mes pr\u00e9c\u00e9dents billets sur le livre de Guy Kawasaki : L&rsquo;art de se lancer (ici et l\u00e0), David reprend le flambeau et publie plusieurs billets sur ce livre (ici et l\u00e0). David a raison, le \u00ab\u00a0coup du coyote\u00a0\u00bb pour se positionner, c&rsquo;est g\u00e9nial : \u201cPermettez-moi de me pr\u00e9senter. Je m\u2019appelle [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2007\/06\/16\/encore-et-toujours-guy-kawasaki\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2007-06-16T18:30:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2007-06-18T04:27:09+00:00\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/06\\\/16\\\/encore-et-toujours-guy-kawasaki\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/06\\\/16\\\/encore-et-toujours-guy-kawasaki\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"Encore et toujours Guy Kawasaki&#8230;\",\"datePublished\":\"2007-06-16T18:30:52+00:00\",\"dateModified\":\"2007-06-18T04:27:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/06\\\/16\\\/encore-et-toujours-guy-kawasaki\\\/\"},\"wordCount\":266,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"keywords\":[\"e-marketing\",\"Entrepreneuriat\",\"Vie du blog\"],\"articleSection\":[\"e-marketing\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/06\\\/16\\\/encore-et-toujours-guy-kawasaki\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/06\\\/16\\\/encore-et-toujours-guy-kawasaki\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/06\\\/16\\\/encore-et-toujours-guy-kawasaki\\\/\",\"name\":\"Encore et toujours Guy Kawasaki... - Ziserman.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\"},\"datePublished\":\"2007-06-16T18:30:52+00:00\",\"dateModified\":\"2007-06-18T04:27:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/06\\\/16\\\/encore-et-toujours-guy-kawasaki\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/06\\\/16\\\/encore-et-toujours-guy-kawasaki\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/06\\\/16\\\/encore-et-toujours-guy-kawasaki\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Encore et toujours Guy Kawasaki&#8230;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\",\"name\":\"BLOG E-COMMERCE\",\"description\":\"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\",\"name\":\"Fran\u00e7ois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7ois\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\"},\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Encore et toujours Guy Kawasaki... - Ziserman.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ziserman.com\/blog\/2007\/06\/16\/encore-et-toujours-guy-kawasaki\/","og_locale":"fr_FR","og_type":"article","og_title":"Encore et toujours Guy Kawasaki... - Ziserman.com","og_description":"Dans la \u00ab\u00a0grande tradition\u00a0\u00bb de mes pr\u00e9c\u00e9dents billets sur le livre de Guy Kawasaki : L&rsquo;art de se lancer (ici et l\u00e0), David reprend le flambeau et publie plusieurs billets sur ce livre (ici et l\u00e0). David a raison, le \u00ab\u00a0coup du coyote\u00a0\u00bb pour se positionner, c&rsquo;est g\u00e9nial : \u201cPermettez-moi de me pr\u00e9senter. Je m\u2019appelle [&hellip;]","og_url":"https:\/\/www.ziserman.com\/blog\/2007\/06\/16\/encore-et-toujours-guy-kawasaki\/","og_site_name":"Ziserman.com","article_published_time":"2007-06-16T18:30:52+00:00","article_modified_time":"2007-06-18T04:27:09+00:00","author":"Fran\u00e7ois","twitter_card":"summary_large_image","twitter_creator":"@ziserman","twitter_site":"@ziserman","twitter_misc":{"\u00c9crit par":"Fran\u00e7ois","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ziserman.com\/blog\/2007\/06\/16\/encore-et-toujours-guy-kawasaki\/#article","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/06\/16\/encore-et-toujours-guy-kawasaki\/"},"author":{"name":"Fran\u00e7ois","@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"headline":"Encore et toujours Guy Kawasaki&#8230;","datePublished":"2007-06-16T18:30:52+00:00","dateModified":"2007-06-18T04:27:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/06\/16\/encore-et-toujours-guy-kawasaki\/"},"wordCount":266,"commentCount":4,"publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"keywords":["e-marketing","Entrepreneuriat","Vie du blog"],"articleSection":["e-marketing"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ziserman.com\/blog\/2007\/06\/16\/encore-et-toujours-guy-kawasaki\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ziserman.com\/blog\/2007\/06\/16\/encore-et-toujours-guy-kawasaki\/","url":"https:\/\/www.ziserman.com\/blog\/2007\/06\/16\/encore-et-toujours-guy-kawasaki\/","name":"Encore et toujours Guy Kawasaki... - Ziserman.com","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/#website"},"datePublished":"2007-06-16T18:30:52+00:00","dateModified":"2007-06-18T04:27:09+00:00","breadcrumb":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/06\/16\/encore-et-toujours-guy-kawasaki\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ziserman.com\/blog\/2007\/06\/16\/encore-et-toujours-guy-kawasaki\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ziserman.com\/blog\/2007\/06\/16\/encore-et-toujours-guy-kawasaki\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.ziserman.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Encore et toujours Guy Kawasaki&#8230;"}]},{"@type":"WebSite","@id":"https:\/\/www.ziserman.com\/blog\/#website","url":"https:\/\/www.ziserman.com\/blog\/","name":"BLOG E-COMMERCE","description":"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie","publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ziserman.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72","name":"Fran\u00e7ois","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","caption":"Fran\u00e7ois"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g"},"url":"https:\/\/www.ziserman.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/comments?post=195"}],"version-history":[{"count":0,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/195\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/media?parent=195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/categories?post=195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/tags?post=195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}