{"id":1946,"date":"2009-10-13T22:09:32","date_gmt":"2009-10-13T20:09:32","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=1946"},"modified":"2009-10-13T22:09:32","modified_gmt":"2009-10-13T20:09:32","slug":"et-le-panier-devint-multi-marchand","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2009\/10\/13\/et-le-panier-devint-multi-marchand\/","title":{"rendered":"Et le panier devint multi-marchand"},"content":{"rendered":"<p>Bon, le ph\u00e9nom\u00e8ne n&rsquo;est pas nouveau.<\/p>\n<p>Quand les marchands d\u00e9cident d&rsquo;ouvrir leurs rayons \u00e0 d&rsquo;autres vendeurs, n\u00e9cessairement, <strong>le panier doit pouvoir accueillir des produits vendus par plusieurs marchands<\/strong>.<\/p>\n<p><strong>Cette \u00e9volution est loin d&rsquo;\u00eatre neutre, en particulier pour le consommateur<\/strong>.<\/p>\n<p>Quand le client se prom\u00e8ne dans les rayons, il ne voit pas forc\u00e9ment que le produit n&rsquo;est pas vendu par le site.<\/p>\n<p>C&rsquo;est bien souvent au moment d&rsquo;entrer dans le processus achat que les choses apparaissent bien clairement&#8230; ou pas tr\u00e8s clairement d&rsquo;ailleurs !<\/p>\n<p>L\u00e0, les choses se compliquent pour le client :<\/p>\n<ul>\n<li>Les produits seront exp\u00e9di\u00e9s marchand par marchand, chacun prenant ses propres frais de transports ;<\/li>\n<li><strong>Pour le client, il va falloir suivre, g\u00e9rer, autant de commande et de livraison qu&rsquo;il y a de marchands<\/strong>.<\/li>\n<\/ul>\n<p>Et en cas de probl\u00e8me :<\/p>\n<ul>\n<li>Qui est responsable ?<\/li>\n<li>J&rsquo;ach\u00e8te sur le site Machin, et le vendeur Truc ne me livre pas le bon produit. Je me retourne vers qui ? Moi, Truc, je le connais pas&#8230;<\/li>\n<\/ul>\n<p>Tout cela est en cours de construction et m\u00e9riterait bien plus qu&rsquo;un billet (un livre, \u00e7a serait plus raisonnable).<\/p>\n<p>Cette tendance de fond a, \u00e0 mon avis, des conc\u00e9quences lourdes :<\/p>\n<p>En poussant l&rsquo;id\u00e9e un petit peu plus loin, <strong>un site de shopping peut tr\u00e8s bien devenir une place de march\u00e9 multi-marchands<\/strong>.<\/p>\n<p>Va-t-on voir apparaitre un panier sur les sites comme Le Guide ou Shopping.com ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bon, le ph\u00e9nom\u00e8ne n&rsquo;est pas nouveau. Quand les marchands d\u00e9cident d&rsquo;ouvrir leurs rayons \u00e0 d&rsquo;autres vendeurs, n\u00e9cessairement, le panier doit pouvoir accueillir des produits vendus par plusieurs marchands. Cette \u00e9volution est loin d&rsquo;\u00eatre neutre, en particulier pour le consommateur. Quand le client se prom\u00e8ne dans les rayons, il ne voit pas forc\u00e9ment que le produit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,373,109],"class_list":["post-1946","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-e-marketing","tag-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Et le panier devint multi-marchand - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2009\/10\/13\/et-le-panier-devint-multi-marchand\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Et le panier devint multi-marchand - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Bon, le ph\u00e9nom\u00e8ne n&rsquo;est pas nouveau. 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