{"id":1935,"date":"2009-10-11T21:36:50","date_gmt":"2009-10-11T19:36:50","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=1935"},"modified":"2009-10-11T21:37:50","modified_gmt":"2009-10-11T19:37:50","slug":"la-fin-des-marques-et-des-marches-de-masses","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2009\/10\/11\/la-fin-des-marques-et-des-marches-de-masses\/","title":{"rendered":"La fin des marques et des march\u00e9s de masses ?"},"content":{"rendered":"

Pour certains, Internet, c’est la fin des marques et des march\u00e9s de masse.<\/p>\n

Gr\u00e2ce au Web, le petit producteur peut vendre directement \u00e0 ses clients, aux quatre coins du monde.<\/p><\/blockquote>\n

Cette analyse est en parti port\u00e9e par des gars comme Jeff Jarvis<\/a>, auteur en particulier d’un bouquin sur Google<\/a>.<\/p>\n

La th\u00e9orie est sans doute int\u00e9ressante !<\/p>\n

Int\u00e9ressant surtout, je pense, de remettre \u00e7a en perspective, sur une p\u00e9riode de temps un peu plus longue.<\/p>\n

C’est en effet le d\u00e9veloppement des m\u00e9dias de masse (journaux, t\u00e9l\u00e9visions) qui ont pouss\u00e9s au d\u00e9veloppement de marques mondiales, globales.<\/p>\n

Alors, au moment ou ces m\u00e9dias vacillent, il est tentant de se dire que le d\u00e9veloppement des marques peut \u00eatre compl\u00e8tement remis en question avec l’av\u00e8nement d’un m\u00e9dia r\u00e9ellement diff\u00e9rent.<\/p>\n

Certe, mais d’un autre c\u00f4t\u00e9, d’autres acteurs ont une th\u00e9orie presque oppos\u00e9e :<\/p>\n

Jacques-Antoine Granjon, patron de Ventes priv\u00e9es par exemple (et bien d’autres) ne jurent que par les marques, et pensent qu’Internet de laissera \u00e9merger, en fin de compte, que quelques leaders, qui \u00e9craseront le march\u00e9<\/p>\n

Alors, de quoi sera fait l’avenir ?<\/p>\n","protected":false},"excerpt":{"rendered":"

Pour certains, Internet, c’est la fin des marques et des march\u00e9s de masse. Gr\u00e2ce au Web, le petit producteur peut vendre directement \u00e0 ses clients, aux quatre coins du monde. Cette analyse est en parti port\u00e9e par des gars comme Jeff Jarvis, auteur en particulier d’un bouquin sur Google. La th\u00e9orie est sans doute int\u00e9ressante […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,373,17,109],"class_list":["post-1935","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-e-marketing","tag-leaders-internet","tag-strategie"],"yoast_head":"\nLa fin des marques et des march\u00e9s de masses ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2009\/10\/11\/la-fin-des-marques-et-des-marches-de-masses\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La fin des marques et des march\u00e9s de masses ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Pour certains, Internet, c’est la fin des marques et des march\u00e9s de masse. 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