{"id":1801,"date":"2009-09-22T23:10:58","date_gmt":"2009-09-22T21:10:58","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=1801"},"modified":"2009-09-22T23:11:57","modified_gmt":"2009-09-22T21:11:57","slug":"soiree-trophee-du-e-commerce","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2009\/09\/22\/soiree-trophee-du-e-commerce\/","title":{"rendered":"Soir\u00e9e Troph\u00e9e du e-commerce"},"content":{"rendered":"<p><a title=\"Aller sur la page d'accueil du troph\u00e9e du e-commerce\" href=\"http:\/\/www.trophees-ecommerce.fr\" target=\"_blank\">Soir\u00e9e<\/a> organis\u00e9e par <a title=\"Aller sur le site ecommercemag\" href=\"http:\/\/www.ecommercemag.fr\/\" target=\"_blank\">www.ecommercemag.fr<\/a>, il y avait du beau monde, e-commerce bien s\u00fbr.<\/p>\n<p>Bon, l&rsquo;homme e-commerce de l&rsquo;ann\u00e9e est&#8230; une femme : <a title=\"Aller sur la page de pr\u00e9sentation de Rachel, Femme de l'ann\u00e9e 2009 e-commerce\" href=\"http:\/\/www.trophees-ecommerce.fr\/election\/RM.htm\" target=\"_blank\">Rachel Marouani<\/a>, qui a une double casquette : responsable marketing europe pour Sephora, et responsable e-commerce<\/p>\n<p>Ce qui fait que Rachel n&rsquo;est pas simplement pr\u00e9occup\u00e9 par le e-commerce : elle a une mission bien plus large !<\/p>\n<p>Int\u00e9ressant, quand on va voir le site, de constater \u00e0 quel point <strong>le site est 100% e-commerce<\/strong>.<\/p>\n<p>Rachel a beau parler de multi canal, sur le site Sephora.fr, j&rsquo;ai eu beau chercher, je n&rsquo;ai pas trouv\u00e9 de multi canal sur ce site&#8230;<\/p>\n<p>Ce que je retiens de ce qu&rsquo;\u00e0 dit Rachel : le e-commerce est port\u00e9 par la volont\u00e9 du patron de Sephora&#8230;. Et \u00e7a change tout !<\/p>\n<p>Le site est clairement un site pour vendre&#8230; et \u00e7a marche ! Globalement, le site Sephora gagne plus d&rsquo;argent en ayant une politique e-commerce extr\u00eamement focalis\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Soir\u00e9e organis\u00e9e par www.ecommercemag.fr, il y avait du beau monde, e-commerce bien s\u00fbr. Bon, l&rsquo;homme e-commerce de l&rsquo;ann\u00e9e est&#8230; une femme : Rachel Marouani, qui a une double casquette : responsable marketing europe pour Sephora, et responsable e-commerce Ce qui fait que Rachel n&rsquo;est pas simplement pr\u00e9occup\u00e9 par le e-commerce : elle a une mission [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,373,178,177,12],"class_list":["post-1801","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-e-marketing","tag-multi-canal","tag-salon","tag-salons-et-evenements"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Soir\u00e9e Troph\u00e9e du e-commerce - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2009\/09\/22\/soiree-trophee-du-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soir\u00e9e Troph\u00e9e du e-commerce - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Soir\u00e9e organis\u00e9e par www.ecommercemag.fr, il y avait du beau monde, e-commerce bien s\u00fbr. 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