{"id":177,"date":"2007-06-04T21:59:35","date_gmt":"2007-06-04T20:59:35","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/06\/04\/changer-les-prix-au-cours-du-processus-une-technique-de-vente-ou-un-bug\/"},"modified":"2007-06-04T22:00:57","modified_gmt":"2007-06-04T21:00:57","slug":"changer-les-prix-au-cours-du-processus-une-technique-de-vente-ou-un-bug","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/06\/04\/changer-les-prix-au-cours-du-processus-une-technique-de-vente-ou-un-bug\/","title":{"rendered":"Changer les prix au cours du processus achat : une technique de vente ou un bug ?"},"content":{"rendered":"<p>Je ne sais pas si c&rsquo;est bon pour le business, mais <a href=\"http:\/\/www.dell.fr\" title=\"Aller sur le site de Dell France\" target=\"_blank\">Dell France<\/a> s&rsquo;en donne \u00e0 coeur joie.<\/p>\n<p>Exemple : quand on affiche la cat\u00e9gorie Inspirion, l&rsquo;Inspirion 1501 est \u00e0 549 \u20ac :<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0706\/dell1.jpg\" title=\"Prix des portables Dell\" alt=\"Prix des portables Dell\" \/><\/p>\n<p>Si on clique sur le portable pour entrer sur la fiche produit, on a alors le prix suivant :<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0706\/dell2.jpg\" title=\"Prix du portable sur la fiche produit\" alt=\"Prix du portable sur la fiche produit\" height=\"137\" width=\"225\" \/><\/p>\n<p>En un clic, entre la cat\u00e9gorie Inspirion et le produit, <strong>on est donc pass\u00e9 de 549 \u00e0 649 \u20ac<\/strong> !<\/p>\n<p>Bien sur, en cherchant bien dans le configurateur produit, on trouve les options qu&rsquo;il faut retirer pour revenir au prix initialement annonc\u00e9 :<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0706\/dell3.jpg\" title=\"L'origine de la diff\u00e9rence de prix : la garantie\" alt=\"L'origine de la diff\u00e9rence de prix : la garantie\" \/><\/p>\n<p>En l&rsquo;occurance, ici, c&rsquo;est l&rsquo;extension de garantie qui co\u00fbte 100 \u20ac.<\/p>\n<p>J&rsquo;ai v\u00e9rifi\u00e9 : <strong>c&rsquo;est une initiative fran\u00e7aise<\/strong> : sur le site US, le prix affich\u00e9 au niveau de la cat\u00e9gorie est identique \u00e0 celui affich\u00e9 au niveau de la fiche produit.<\/p>\n<p>Alors : <strong>bug ou strat\u00e9gie commerciale de Dell France ?<\/strong><\/p>\n<p>Et si c&rsquo;est une tactique de vente, <strong>est-ce une bonne id\u00e9e ?<\/strong><\/p>\n<ul>\n<li><strong>Pour<\/strong> : Essayer de forcer un peu la main des clients en poussant des options, et donc augmenter le panier moyen.<\/li>\n<li><strong>Contre <\/strong>: Risquer de perdre des clients, agac\u00e9s par de telles pratiques.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Je ne sais pas si c&rsquo;est bon pour le business, mais Dell France s&rsquo;en donne \u00e0 coeur joie. Exemple : quand on affiche la cat\u00e9gorie Inspirion, l&rsquo;Inspirion 1501 est \u00e0 549 \u20ac : Si on clique sur le portable pour entrer sur la fiche produit, on a alors le prix suivant : En un clic, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[371,373],"class_list":["post-177","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-e-commerce","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Changer les prix au cours du processus achat : une technique de vente ou un bug ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/06\/04\/changer-les-prix-au-cours-du-processus-une-technique-de-vente-ou-un-bug\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Changer les prix au cours du processus achat : une technique de vente ou un bug ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Je ne sais pas si c&rsquo;est bon pour le business, mais Dell France s&rsquo;en donne \u00e0 coeur joie. 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