{"id":1735,"date":"2009-09-11T16:08:13","date_gmt":"2009-09-11T14:08:13","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=1735"},"modified":"2009-09-11T16:09:32","modified_gmt":"2009-09-11T14:09:32","slug":"quelle-verticalite","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2009\/09\/11\/quelle-verticalite\/","title":{"rendered":"Quelle verticalit\u00e9 ?"},"content":{"rendered":"<p>Vous qui devez d\u00e9finir votre positionnement sur Internet, vous le savez (ou vous devriez en tout cas) : il faut d\u00e9finir un positionnement clair. Un axe \u00ab\u00a0vertical\u00a0\u00bb.<\/p>\n<p>Oui, ok, mais quel axe ?<\/p>\n<p>C&rsquo;est l\u00e0 que c&rsquo;est \u00ab\u00a0fun\u00a0\u00bb, puisque <strong>les axes se croisent dans tous les sens<\/strong>.<\/p>\n<p>Exemple : Vous pouvez choisir&#8230;<\/p>\n<ul>\n<li>De tout miser sur une marque (surtout si c&rsquo;est la votre \ud83d\ude09 ) ;<\/li>\n<li>Un type de produit (les appareils photos num\u00e9rique&#8230; Zut, c&rsquo;est d\u00e9j\u00e0 un peu occup\u00e9) ;<\/li>\n<li>Un accessoire de produits (les batteries, \u00e7a marche bien) ;<\/li>\n<li>Un usage, une situation, une activit\u00e9 (le yoga, le golf, &#8230;) ;<\/li>\n<\/ul>\n<p>On peut imaginer tous les axes que l&rsquo;on veut :<\/p>\n<ul>\n<li>Une couleur ;<\/li>\n<li>Une mati\u00e8re ;<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<p>On n&rsquo;arrive pas \u00e0 60 000 sites avec un seul type de positionnement !<\/p>\n<p>Allez, bonne chasse \u00e0 tous !<\/p>\n<p>Et une petite devise Shadok pour le WE :<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone\" title=\"Shadok logic\" src=\"http:\/\/iramis.cea.fr\/Images\/Pisp\/cbarreteau\/images\/shadok_escalier.jpg\" alt=\"\" width=\"281\" height=\"399\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous qui devez d\u00e9finir votre positionnement sur Internet, vous le savez (ou vous devriez en tout cas) : il faut d\u00e9finir un positionnement clair. Un axe \u00ab\u00a0vertical\u00a0\u00bb. Oui, ok, mais quel axe ? C&rsquo;est l\u00e0 que c&rsquo;est \u00ab\u00a0fun\u00a0\u00bb, puisque les axes se croisent dans tous les sens. Exemple : Vous pouvez choisir&#8230; De tout miser [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,373,109],"class_list":["post-1735","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-e-marketing","tag-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quelle verticalit\u00e9 ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2009\/09\/11\/quelle-verticalite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quelle verticalit\u00e9 ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Vous qui devez d\u00e9finir votre positionnement sur Internet, vous le savez (ou vous devriez en tout cas) : il faut d\u00e9finir un positionnement clair. Un axe \u00ab\u00a0vertical\u00a0\u00bb. Oui, ok, mais quel axe ? C&rsquo;est l\u00e0 que c&rsquo;est \u00ab\u00a0fun\u00a0\u00bb, puisque les axes se croisent dans tous les sens. 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