{"id":1732,"date":"2009-09-10T20:28:22","date_gmt":"2009-09-10T18:28:22","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=1732"},"modified":"2009-09-10T20:28:22","modified_gmt":"2009-09-10T18:28:22","slug":"la-fevad-communique-les-chiffres-du-premier-semestre-2009-cest-bon","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2009\/09\/10\/la-fevad-communique-les-chiffres-du-premier-semestre-2009-cest-bon\/","title":{"rendered":"La Fevad communique les chiffres du premier semestre 2009 &#8211; C&rsquo;est bon !"},"content":{"rendered":"<p>J&rsquo;\u00e9tais invit\u00e9 ce matin \u00e0 la pr\u00e9sentation de l&rsquo;\u00e9tude de la <a title=\"Aller sur le site de la Fevad\" href=\"http:\/\/www.fevad.com\">Fevad<\/a> sur le e-commerce, pour le <a title=\"Aller sur la page qui pr\u00e9sente les r\u00e9sultats du premier semestre 2009\" href=\"http:\/\/www.fevad.com\/index.php?option=com_content&amp;task=view&amp;id=529&amp;Itemid=898\" target=\"_blank\">premier semestre 2009<\/a>.<\/p>\n<p>Globalement, dans un contexte g\u00e9n\u00e9ral de r\u00e9cession (-2,5%), <strong>le e-commerce est toujours en croissance<\/strong> :<\/p>\n<ul>\n<li>Croissance de 7% de l&rsquo;activit\u00e9, plut\u00f4t tir\u00e9 par le B2C (d\u00e9croissance du B2B) ;<\/li>\n<li>Croissance de 28% des transactions \u00e9lectroniques (110 millions de transaction sur le semestre) ;<\/li>\n<li>Baisse du panier moyen (qui passe \u00e0 89 \u20ac) ;<\/li>\n<li>56 000 sites en ligne !<\/li>\n<li><strong>+ 2,5 Milliard \u20ac de chiffre d&rsquo;affaires suppl\u00e9mentaire !<\/strong><\/li>\n<\/ul>\n<p>L&rsquo;analyse de la Fevad, c&rsquo;est que la croissance globale de l&rsquo;activit\u00e9 e-commerce est tir\u00e9 par trois vecteurs compl\u00e9mentaires :<\/p>\n<ul>\n<li>Croissance \u00e0 p\u00e9rim\u00e8tre constant 6% : les clients existants ont un panier l\u00e9g\u00e8rement plus faible, mais reviennent plus souvent ;<\/li>\n<li>Croissance du nombre de site 55% : l&rsquo;offre est plus large et plus riche ;<\/li>\n<li>Croissance du nombre d&rsquo;internautes 23% : plus de client !<\/li>\n<\/ul>\n<p>On devrait donc atteindre 25 Milliard \u20ac en 2009, et probablement 30 en 2010.<\/p>\n<p>Quand on pense \u00e0 toutes les marques, toutes les enseignes qui ne sont pas encore en ligne, ou celles qui y sont avec \u00ab\u00a0les deux pieds dans le m\u00eame sabot\u00a0\u00bb, \u00e7a permet de se faire une id\u00e9e du potentiel de croissance&#8230;<\/p>\n<p>Suite aux pr\u00e9sentation, il y a eu une discussion sur la dualit\u00e9 pur-player \/ marques historiques.<\/p>\n<p>St\u00e9phane Treppoz, patron de Sarrenza a en effet lanc\u00e9 la pol\u00e9mique, en expliquant que les pur-players gagnaient des parts de march\u00e9 par rapport aux acteurs traditionnels.<\/p>\n<p>Sur le secteur de la vente de chaussures en ligne, il est clair que les acteurs historiques ont laiss\u00e9 la place libre sur Internet&#8230;<\/p>\n<p>Quelle est la solidit\u00e9 de ces prises de part de march\u00e9 ? Bonne question&#8230;<\/p>\n<p>Il est clair que <a title=\"Aller sur le pr\u00e9c\u00e9dent billet, qui parle du potentiel des marques sur Internet\" href=\"http:\/\/www.ziserman.com\/blog\/2009\/09\/03\/vous-avez-une-marque-le-e-commerc-est-un-eldorado\/\" target=\"_blank\">les marques ont un avantage cl\u00e9, j&rsquo;en parlais ici<\/a>.<\/p>\n<p>Mais lancer l&rsquo;activit\u00e9 e-commerce, bien la structurer, cela prend du temps.<\/p>\n<p>Il faut du temps pour s&rsquo;organiser en interne, pour apprendre ce m\u00e9tier, pour reprendre des parts de march\u00e9 &lsquo;s\u00e9mantique&rsquo; (regagner l&rsquo;espace s\u00e9mantique li\u00e9 aux produits, laiss\u00e9 \u00e0 la concurrence)&#8230;<\/p>\n<p>Temps utilis\u00e9 par les pur-player pour gagner des parts de march\u00e9, et devenir eux m\u00eame des marques&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>J&rsquo;\u00e9tais invit\u00e9 ce matin \u00e0 la pr\u00e9sentation de l&rsquo;\u00e9tude de la Fevad sur le e-commerce, pour le premier semestre 2009. Globalement, dans un contexte g\u00e9n\u00e9ral de r\u00e9cession (-2,5%), le e-commerce est toujours en croissance : Croissance de 7% de l&rsquo;activit\u00e9, plut\u00f4t tir\u00e9 par le B2C (d\u00e9croissance du B2B) ; Croissance de 28% des transactions \u00e9lectroniques [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,173,371],"class_list":["post-1732","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-chiffres-cles","tag-e-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Fevad communique les chiffres du premier semestre 2009 - C&#039;est bon ! - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2009\/09\/10\/la-fevad-communique-les-chiffres-du-premier-semestre-2009-cest-bon\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Fevad communique les chiffres du premier semestre 2009 - C&#039;est bon ! - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"J&rsquo;\u00e9tais invit\u00e9 ce matin \u00e0 la pr\u00e9sentation de l&rsquo;\u00e9tude de la Fevad sur le e-commerce, pour le premier semestre 2009. Globalement, dans un contexte g\u00e9n\u00e9ral de r\u00e9cession (-2,5%), le e-commerce est toujours en croissance : Croissance de 7% de l&rsquo;activit\u00e9, plut\u00f4t tir\u00e9 par le B2C (d\u00e9croissance du B2B) ; Croissance de 28% des transactions \u00e9lectroniques [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2009\/09\/10\/la-fevad-communique-les-chiffres-du-premier-semestre-2009-cest-bon\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2009-09-10T18:28:22+00:00\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/09\\\/10\\\/la-fevad-communique-les-chiffres-du-premier-semestre-2009-cest-bon\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/09\\\/10\\\/la-fevad-communique-les-chiffres-du-premier-semestre-2009-cest-bon\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"La Fevad communique les chiffres du premier semestre 2009 &#8211; C&rsquo;est bon !\",\"datePublished\":\"2009-09-10T18:28:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/09\\\/10\\\/la-fevad-communique-les-chiffres-du-premier-semestre-2009-cest-bon\\\/\"},\"wordCount\":366,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"keywords\":[\"ARAOK !\",\"chiffres cl\u00e9s\",\"e-commerce\"],\"articleSection\":[\"e-commerce\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/09\\\/10\\\/la-fevad-communique-les-chiffres-du-premier-semestre-2009-cest-bon\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/09\\\/10\\\/la-fevad-communique-les-chiffres-du-premier-semestre-2009-cest-bon\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/09\\\/10\\\/la-fevad-communique-les-chiffres-du-premier-semestre-2009-cest-bon\\\/\",\"name\":\"La Fevad communique les chiffres du premier semestre 2009 - C'est bon ! 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