{"id":172,"date":"2007-05-30T05:58:11","date_gmt":"2007-05-30T04:58:11","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/05\/30\/le-petit-plus-des-produits-dapple\/"},"modified":"2007-05-30T06:00:33","modified_gmt":"2007-05-30T05:00:33","slug":"le-petit-plus-des-produits-dapple","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/05\/30\/le-petit-plus-des-produits-dapple\/","title":{"rendered":"Le petit plus des produits d&rsquo;Apple"},"content":{"rendered":"<p><strong>Quel est le secret de la r\u00e9usite des produits d&rsquo;Apple ?<\/strong><\/p>\n<p><em>Pour simplifier ce billet, je ne parle que des produits, et pas du marketing.  <\/em><\/p>\n<p><strong>Ont ils une recette magique pour faire des produits parfait ?<\/strong><\/p>\n<p><strong>Non<\/strong>. Si on prend <strong>l&rsquo;exemple des iPod : ils sont fragiles, n&rsquo;ont pas de radio FM, ni d&rsquo;enregistreur, et on ne peut pas facilemement changer la batterie. Ils n&rsquo;int\u00e8grent pas le Bluetooth ni le Wifi<\/strong>.<\/p>\n<p><strong>Ce ne sont donc pas les produits les plus puissants<\/strong>.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0705\/ipod1.jpg\" title=\"iPod\" alt=\"iPod\" align=\"right\" height=\"163\" width=\"99\" \/>Pour moi, <strong>ce qui caract\u00e9rise les produits d&rsquo;Apple<\/strong>, c&rsquo;est :<\/p>\n<ul>\n<li><strong>Un design tr\u00e8s travaill\u00e9, tr\u00e8s \u00e9pur\u00e9 <\/strong>;<\/li>\n<li><strong>Une ergonomie l\u00e0 \u00e9galement tr\u00e8s travaill\u00e9e<\/strong> ;<\/li>\n<li><strong>Des fonctions choisies avec soin<\/strong>. Il ne s&rsquo;agit pas de vouloir tout mettre, mais de <strong>mettre juste ce qu&rsquo;il faut<\/strong> ;<\/li>\n<li><strong>Une gamme de produit tr\u00e8s travaill\u00e9e, et tr\u00e8s r\u00e9duite<\/strong>, l\u00e0 encore, juste les produits qu&rsquo;il faut ;<\/li>\n<li><strong>Un soupson d&rsquo;innovation<\/strong>, l\u00e0 ou il  faut, bien souvent au service de l&rsquo;ergonomie.<\/li>\n<\/ul>\n<p>Dans un livre que j&rsquo;avais lu sur Steve Jobs dans les ann\u00e9es 90, l&rsquo;auteur racontait que Steve Jobs \u00e9tait un maniaque de \u00ab\u00a0l&rsquo;esth\u00e9tique par le vide\u00a0\u00bb, \u00ab\u00a0zen\u00a0\u00bb. On voyait par exemple des photos de sa maison de l&rsquo;\u00e9poque, avec une tr\u00e8s grande pi\u00e8ce de 400 m2, compl\u00e8tement vide.<\/p>\n<p>Ce qui marque quand on compare un iPod avec un concurrent, c&rsquo;est bien cette recherche de simplicit\u00e9, pouss\u00e9e tr\u00e8s loin.<\/p>\n<p>C&rsquo;est \u00e9videment ce qui saute aux yeux quand on regarde l&rsquo;iPhone :<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0705\/iphone1.jpg\" title=\"iPhone\" alt=\"iPhone\" height=\"435\" width=\"232\" \/><\/p>\n<p>Il ne sera pas le plus puissant (a priori pas de 3G, un appareil photo plut\u00f4t moyen, pas de clavier int\u00e9gr\u00e9&#8230;).<\/p>\n<p>Mais ce sera clairement <strong>le plus travaill\u00e9 au niveau design et ergonomie<\/strong>.<\/p>\n<p>Et ce produit reste dans la tradition d&rsquo;Apple : de <strong>l&rsquo;innovation au service du design et de l&rsquo;ergonomie avec l&rsquo;\u00e9cran multi-touch<\/strong>.<\/p>\n<p>Le lien avec le e-commerce me semble tr\u00e8s int\u00e9ressant. Par exemple :<\/p>\n<ul>\n<li>Ne pas chercher \u00e0 vendre trop de produits, mais choisir les bons produits ;<\/li>\n<li>Faire un site simple et d\u00e9pouill\u00e9 ;<\/li>\n<li>Proposer les bonnes fonctions au bon moment.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Quel est le secret de la r\u00e9usite des produits d&rsquo;Apple ? Pour simplifier ce billet, je ne parle que des produits, et pas du marketing. Ont ils une recette magique pour faire des produits parfait ? Non. Si on prend l&rsquo;exemple des iPod : ils sont fragiles, n&rsquo;ont pas de radio FM, ni d&rsquo;enregistreur, et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7],"tags":[373,6,17],"class_list":["post-172","post","type-post","status-publish","format-standard","hentry","category-e-marketing","tag-e-marketing","tag-ergonomie","tag-leaders-internet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le petit plus des produits d&#039;Apple - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/05\/30\/le-petit-plus-des-produits-dapple\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le petit plus des produits d&#039;Apple - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Quel est le secret de la r\u00e9usite des produits d&rsquo;Apple ? Pour simplifier ce billet, je ne parle que des produits, et pas du marketing. Ont ils une recette magique pour faire des produits parfait ? Non. 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