{"id":17,"date":"2007-01-24T16:47:08","date_gmt":"2007-01-24T15:47:08","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/01\/24\/processus-dachat-lexemple-dellfr\/"},"modified":"2007-03-02T20:30:33","modified_gmt":"2007-03-02T19:30:33","slug":"processus-dachat-lexemple-dellfr","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/01\/24\/processus-dachat-lexemple-dellfr\/","title":{"rendered":"Processus d&rsquo;achat : l&rsquo;exemple Dell.fr"},"content":{"rendered":"<p>Comment aider l&rsquo;utilisateur \u00e0 configurer le produit qu&rsquo;il veut acheter ?<\/p>\n<p>Il y a deux \u00e9coles : soit on le laisse se d\u00e9brouiller : \u00e0 lui de cliquer sur les bonnes options, qui sont propos\u00e9es sur le site.<\/p>\n<p>Soit on le guide. C&rsquo;est ce que propose <a href=\"http:\/\/www.dell.fr\" target=\"_blank\">Dell<\/a> depuis quelque temps.<\/p>\n<p>Imaginons que l&rsquo;on souhaite acheter un nouveau portable (exemple : <em>\u00ab\u00a0je vais cr\u00e9er une entreprise, j&rsquo;ai besoin d&rsquo;un nouveau portable\u00a0\u00bb<\/em>). Apr\u00e8s avoir choisi le mod\u00e8le, on arrive sur une page qui ressemble \u00e0 \u00e7a :<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0701\/Dell1.jpg\" \/><\/p>\n<p>Le site nous propose donc de passer en revue l&rsquo;ensemble des items de configuration du portable.<br \/>\n<strong>On peut m\u00eame avoir une aide contextuelle vid\u00e9o<\/strong> :<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0701\/Dell2.jpg\" \/><\/p>\n<p>Dell propose des options r\u00e9ellement li\u00e9es au portable (m\u00e9moire, disque dur, &#8230;) et \u00e9galement des options moins&#8230; directement li\u00e9es au produit (appareil photo num\u00e9rique ou assitant personnel par exemple). Dell ne prend-il pas le risque de perdre des clients en route, en alongeant ainsi le processus : j&rsquo;ai quand m\u00eame compt\u00e9 31 options !<\/p>\n<p>Au niveau de l&rsquo;interface, tout cel\u00e0 est plut\u00f4t bien fait, avec <strong>un m\u00e9lange d&rsquo;Ajax, de JavaScript et de Flash<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment aider l&rsquo;utilisateur \u00e0 configurer le produit qu&rsquo;il veut acheter ? Il y a deux \u00e9coles : soit on le laisse se d\u00e9brouiller : \u00e0 lui de cliquer sur les bonnes options, qui sont propos\u00e9es sur le site. Soit on le guide. C&rsquo;est ce que propose Dell depuis quelque temps. Imaginons que l&rsquo;on souhaite acheter [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,6,8],"class_list":["post-17","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-ergonomie","tag-nouvelles-interfaces"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Processus d&#039;achat : l&#039;exemple Dell.fr - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/01\/24\/processus-dachat-lexemple-dellfr\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Processus d&#039;achat : l&#039;exemple Dell.fr - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Comment aider l&rsquo;utilisateur \u00e0 configurer le produit qu&rsquo;il veut acheter ? Il y a deux \u00e9coles : soit on le laisse se d\u00e9brouiller : \u00e0 lui de cliquer sur les bonnes options, qui sont propos\u00e9es sur le site. Soit on le guide. C&rsquo;est ce que propose Dell depuis quelque temps. 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