{"id":1661,"date":"2009-09-03T18:50:49","date_gmt":"2009-09-03T16:50:49","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=1661"},"modified":"2009-09-03T19:00:09","modified_gmt":"2009-09-03T17:00:09","slug":"vous-avez-une-marque-le-e-commerc-est-un-eldorado","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2009\/09\/03\/vous-avez-une-marque-le-e-commerc-est-un-eldorado\/","title":{"rendered":"Vous avez une marque – le e-commerce est un eldorado !"},"content":{"rendered":"

Tout n’est pas simple dans la vie, il y a des choix difficiles…<\/p>\n

Mais si vous avez une marque (et des produits associ\u00e9s bien s\u00fbr), vous ne devriez pas h\u00e9siter : il faut vendre sur Internet !<\/strong><\/p>\n

Pourquoi ?<\/p>\n

Simplement parce que c’est une demande des consommateurs, qui vous cherchent sur Google, et qui tombent bien souvent… chez vos concurrents !<\/p>\n

Le challenge, c’est de bien appr\u00e9hender Internet pour ce qu’il est : un m\u00e9dia complet, qui permet d’\u00e9tablir une relation commerciale tr\u00e8s riche avec les clients.<\/p>\n

C’est donc un espace commercial, avec bien s\u00fbr une dimension communication, et pas l’inverse !<\/p>\n

(Alors qu’on voit tant de sites pilot\u00e9s par la communication, par l’image, sans souci des r\u00e8gles de performance commerciale)<\/p>\n

(Bien s\u00fbr, on peut \u00e9galement utiliser Internet pour de la communication \u00ab\u00a0pure\u00a0\u00bb, mais c’est alors un autre sujet !)<\/p>\n

Et cet espace commercial vous tend les bras… Mais pour r\u00e9ussir, il faut apprendre les r\u00e8gles du jeux, qui ne sont pas les m\u00eames qu’ailleurs.<\/p>\n

Il faut \u00e9galement bien appr\u00e9hender l’\u00e9volution des relations avec vos distributeurs actuels, qui peuvent voir d’un mauvais \u0153il ce nouveau canal de commercialisation. Cet aspect l\u00e0 est tr\u00e8s important, mais ne doit en aucun cas vous paralyser : cela ce g\u00e8re tr\u00e8s bien !<\/p>\n

Pour se lancer vraiment dans le e-commerce, plusieurs solutions : vous pouvez y aller par vous m\u00eame<\/strong>. Dans ce cas, vous pouvez vous faire accompagner<\/a> pour gagner du temps et \u00e9conomiser de l’argent<\/strong>.<\/p>\n

Vous pouvez \u00e9galement passer par une soci\u00e9t\u00e9 de e-commerce d\u00e9l\u00e9gu\u00e9<\/a><\/strong>, qui va d\u00e9velopper le e-commerce pour vous, en votre nom.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tout n’est pas simple dans la vie, il y a des choix difficiles… Mais si vous avez une marque (et des produits associ\u00e9s bien s\u00fbr), vous ne devriez pas h\u00e9siter : il faut vendre sur Internet ! Pourquoi ? Simplement parce que c’est une demande des consommateurs, qui vous cherchent sur Google, et qui tombent […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,170,373],"class_list":["post-1661","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-e-commerce-delegue","tag-e-marketing"],"yoast_head":"\nVous avez une marque - le e-commerce est un eldorado ! - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2009\/09\/03\/vous-avez-une-marque-le-e-commerc-est-un-eldorado\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vous avez une marque - le e-commerce est un eldorado ! - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Tout n’est pas simple dans la vie, il y a des choix difficiles… Mais si vous avez une marque (et des produits associ\u00e9s bien s\u00fbr), vous ne devriez pas h\u00e9siter : il faut vendre sur Internet ! 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