{"id":1652,"date":"2009-08-28T18:36:21","date_gmt":"2009-08-28T16:36:21","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=1652"},"modified":"2009-08-28T18:36:21","modified_gmt":"2009-08-28T16:36:21","slug":"adapter-votre-offre-a-vos-clients","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2009\/08\/28\/adapter-votre-offre-a-vos-clients\/","title":{"rendered":"Adapter votre offre \u00e0 vos clients"},"content":{"rendered":"<p>Simple comme id\u00e9e, non ?<\/p>\n<p>Et tellement \u00e9vident ! Pourquoi en faire un billet ?<\/p>\n<p>Laisser moi vous compter mes d\u00e9buts en tant qu&rsquo;entrepreneur :<\/p>\n<blockquote><p>Quand j&rsquo;ai cr\u00e9\u00e9 Wokup, ma premi\u00e8re entreprise, on \u00e9tait parti d&rsquo;un probl\u00e8me bien r\u00e9el : les entreprises doivent publier une multitude de services, pour chaque canal de communication : serveur vocal, Minitel \u00e0 l&rsquo;\u00e9poque, Internet, Internet mobile &#8230;<br \/>\nL&rsquo;id\u00e9e de Wokup \u00e9tait simple : apporter une solution pour publier depuis un unique serveur vers l&rsquo;ensemble des canaux de communication.<\/p>\n<p>Bonne id\u00e9e, sur pas mal de points de vue : \u00e7a permet de rationaliser les ressources, de rendre ces diff\u00e9rents services plus coh\u00e9rents les uns par rapport aux autres, &#8230;<\/p>\n<p>Oui, mais qui \u00e9tait le client ?<\/p>\n<p>On vendait en fait plut\u00f4t \u00e0 des grands groupes, plus a m\u00eame d&rsquo;exp\u00e9rimenter ce genre de services innovants.<\/p>\n<p>Bon, une telle offre \u00e9tait donc parfaitement adapt\u00e9 \u00e0 ces groupes&#8230;<\/p>\n<p>Et bien en fait, pas du tout !<\/p>\n<p>Pourquoi ?<\/p>\n<p>Et bien parce que cette offre remettait en cause l&rsquo;organisation m\u00eame de ces entreprises !<\/p>\n<p>En effet, la plupart des boites avaient une \u00e9quipe en charge de chaque canal de communication : une \u00e9quipe Internet, une \u00e9quipe pour les services vocaux, &#8230;<\/p>\n<p>Notre offre \u00e9tait donc plut\u00f4t mal vu par les \u00e9quipes&#8230;<\/p>\n<p>La suite est \u00e9vidente : la vente \u00e9tait complexe, longue&#8230;<\/p><\/blockquote>\n<p>Int\u00e9ressant, non ?<\/p>\n<p>Cela m&rsquo;a appris a bien r\u00e9fl\u00e9chir \u00e0 l&rsquo;offre :<\/p>\n<ul>\n<li>Qui est vraiment le client, c&rsquo;est \u00e0 dire celui qui doit acheter le produit ?<\/li>\n<li>Ce qu&rsquo;on lui propose, l&rsquo;offre, r\u00e9pond-elle \u00e0 un r\u00e9el besoin ? C&rsquo;est \u00e0 dire quelque chose qui \u00ab\u00a0lui fait mal\u00a0\u00bb ? La solution sera-t-elle simple \u00e0 mettre en \u0153uvre ?<\/li>\n<\/ul>\n<p>Bon, ok, c&rsquo;est quand m\u00eame pas mal orient\u00e9 B2B mon truc. Quoi que&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Simple comme id\u00e9e, non ? Et tellement \u00e9vident ! Pourquoi en faire un billet ? Laisser moi vous compter mes d\u00e9buts en tant qu&rsquo;entrepreneur : Quand j&rsquo;ai cr\u00e9\u00e9 Wokup, ma premi\u00e8re entreprise, on \u00e9tait parti d&rsquo;un probl\u00e8me bien r\u00e9el : les entreprises doivent publier une multitude de services, pour chaque canal de communication : serveur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,374,89],"class_list":["post-1652","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-entrepreneuriat","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adapter votre offre \u00e0 vos clients - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2009\/08\/28\/adapter-votre-offre-a-vos-clients\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adapter votre offre \u00e0 vos clients - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Simple comme id\u00e9e, non ? 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