{"id":1644,"date":"2009-08-26T21:55:20","date_gmt":"2009-08-26T19:55:20","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=1644"},"modified":"2009-08-26T22:02:10","modified_gmt":"2009-08-26T20:02:10","slug":"votre-business-est-il-perenne","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2009\/08\/26\/votre-business-est-il-perenne\/","title":{"rendered":"Votre business est il p\u00e9renne ?"},"content":{"rendered":"

Vous avez du flair.<\/p>\n

Les jeunes ach\u00e8tent des quantit\u00e9s de jeux vid\u00e9o.<\/p>\n

Ils les payent assez cher et s’en lassent vite.<\/p>\n

Vous observez le comportement de cette \u00ab\u00a0tribue\u00a0\u00bb : les \u00e9changes vont bon train.<\/p>\n

C’est comme \u00e7a que vous avez eu l’id\u00e9e de monter une cha\u00eene de magasin de vente et d’\u00e9changes de jeux vid\u00e9o.<\/p>\n

Votre business s’est bien d\u00e9velopp\u00e9. Vous avez pas mal de magasins, un peu partout.<\/p>\n

Mais le monde change, tellement vite !<\/p>\n

Quelques ann\u00e9es seulement apr\u00e8s avoir mont\u00e9 cette belle boite, tout votre \u00e9difice se fissure : les jeux vid\u00e9os se d\u00e9mat\u00e9rialisent !<\/p>\n

Plus de support, les consoles sont connect\u00e9es directement sur Internet.<\/p>\n

votre business s’\u00e9croule !<\/p><\/blockquote>\n

Cette petite histoire pour planter le d\u00e9cors : le monde \u00e9volue.<\/p>\n

Une offre est hyper innovante un jour, elle se d\u00e9veloppe, puis… meure.<\/p>\n

Pour vivre, l’entreprise doit se r\u00e9inventer, se repositionner.<\/p>\n

Finalement, bien des entreprises restent sur le carreaux au moment ou une rupture fondamentale leur tombe dessus.<\/p>\n

Pourquoi ?<\/p>\n

Hey, parce que c’est pas simple ni facile de se r\u00e9inventer !<\/p>\n

Et puis, dans ce cas l\u00e0, de jeunes entreprises se construisent directement sur le nouveau mod\u00e8le. Vous vous croyez fort, vous vous dites que vous avez des avantages cl\u00e9s : une \u00e9quipe, du cash, …<\/p>\n

Oui, c’est vrai. Mais d’un autre c\u00f4t\u00e9, vous avez des contraintes, vous ne pouvez pas basculer si simplement que \u00e7a d’un monde vers l’autre…<\/p>\n

C’est la vie, la roue qui tourne.<\/p>\n

Certains s’adaptent, passent de belles ruptures (IBM est un exemple extraordinaire…), d’autres restent sur le carreau.<\/p>\n

Pour beaucoup, le e-commerce est une rupture…<\/p>\n

Pour bien franchir l’obstacle, il faut en premier bien identifier qu’il y a un obstacle (et donc ne pas dire : \u00ab\u00a0le e-commerce, rien de nouveau\u00a0\u00bb…), puis il faut s’organiser pour y aller, \u00e0 fond, tout en maintenant les autres activit\u00e9s…<\/p>\n

Besoin d’un coup de main<\/a> ?<\/p>\n","protected":false},"excerpt":{"rendered":"

Vous avez du flair. Les jeunes ach\u00e8tent des quantit\u00e9s de jeux vid\u00e9o. Ils les payent assez cher et s’en lassent vite. Vous observez le comportement de cette \u00ab\u00a0tribue\u00a0\u00bb : les \u00e9changes vont bon train. C’est comme \u00e7a que vous avez eu l’id\u00e9e de monter une cha\u00eene de magasin de vente et d’\u00e9changes de jeux vid\u00e9o. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,374,109],"class_list":["post-1644","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-entrepreneuriat","tag-strategie"],"yoast_head":"\nVotre business est il p\u00e9renne ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2009\/08\/26\/votre-business-est-il-perenne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Votre business est il p\u00e9renne ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Vous avez du flair. Les jeunes ach\u00e8tent des quantit\u00e9s de jeux vid\u00e9o. Ils les payent assez cher et s’en lassent vite. Vous observez le comportement de cette \u00ab\u00a0tribue\u00a0\u00bb : les \u00e9changes vont bon train. C’est comme \u00e7a que vous avez eu l’id\u00e9e de monter une cha\u00eene de magasin de vente et d’\u00e9changes de jeux vid\u00e9o. 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