{"id":164,"date":"2007-05-22T19:13:51","date_gmt":"2007-05-22T18:13:51","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/05\/22\/achat-raisonne-ou-achat-impulsif\/"},"modified":"2007-05-22T19:13:51","modified_gmt":"2007-05-22T18:13:51","slug":"achat-raisonne-ou-achat-impulsif","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/05\/22\/achat-raisonne-ou-achat-impulsif\/","title":{"rendered":"Achat raisonn\u00e9 ou achat impulsif ?"},"content":{"rendered":"<p>Dans nos soci\u00e9t\u00e9s, notre rapport \u00e0 l&rsquo;argent et \u00e0 la consommation r\u00e9v\u00e8le plein de choses, tr\u00e8s intimes, tr\u00e8s instinctives.<\/p>\n<p><strong>Suivant notre profil psychologique, notre rapport \u00e0 l&rsquo;argent et notre fa\u00e7on de consommer ne sont pas les m\u00eames<\/strong>.<\/p>\n<p><strong>C&rsquo;est \u00e9videmment important de bien comprendre ces m\u00e9canismes quand on fait du commerce<\/strong>.<\/p>\n<p>Dans le commerce \u00ab\u00a0brick &amp; mortar\u00a0\u00bb, l&rsquo;exp\u00e9rience commerciale \u00ab\u00a0physique\u00a0\u00bb joue. On dit d&rsquo;un bon commer\u00e7ant qu&rsquo;il a \u00ab\u00a0le sens du client\u00a0\u00bb. Cela veut dire que, plus ou moins instinctivement, le commer\u00e7ant cherche les leviers du client, et les utilise ensuite pour pousser la vente.<\/p>\n<p>Dans le e-commerce, point de contact physique. C&rsquo;est \u00e0 \u00ab\u00a0la machine\u00a0\u00bb d&rsquo;avoir les bons r\u00e9flexes et de s&rsquo;adapter aux diff\u00e9rents profils psychologiques.<\/p>\n<p>Alors, <strong>comment vous comportez vous quand vous achetez ? <\/strong><\/p>\n<ul>\n<li>Etes vous du genre \u00e0 <strong>rationnaliser l&rsquo;achat <\/strong>? A d\u00e9finir les besoins et \u00e0 faire des tableaux comparatifs des produits ?<\/li>\n<li>Etes vous plut\u00f4t <strong>impulsif<\/strong>, \u00e0 \u00ab\u00a0subir\u00a0\u00bb une irr\u00e9sistible envie de consommer ?<\/li>\n<li>Avez vous besoin d&rsquo;<strong>\u00eatre rassur\u00e9<\/strong>, \u00ab\u00a0cocoon\u00e9\u00a0\u00bb, pour acheter sereinement ?<\/li>\n<li>Cherchez vous m\u00e9ticuleusement \u00e0 acheter le produit <strong>le moins cher possible<\/strong> ?<\/li>\n<\/ul>\n<p>Les psy \u00ab\u00a0Freudien\u00a0\u00bb parlent de profil Anal, oeudipien, oral&#8230;.<\/p>\n<p>Les Psy \u00ab\u00a0Youngien\u00a0\u00bb parlent de types : intuition, pens\u00e9e, sensation et sentiment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans nos soci\u00e9t\u00e9s, notre rapport \u00e0 l&rsquo;argent et \u00e0 la consommation r\u00e9v\u00e8le plein de choses, tr\u00e8s intimes, tr\u00e8s instinctives. Suivant notre profil psychologique, notre rapport \u00e0 l&rsquo;argent et notre fa\u00e7on de consommer ne sont pas les m\u00eames. C&rsquo;est \u00e9videmment important de bien comprendre ces m\u00e9canismes quand on fait du commerce. Dans le commerce \u00ab\u00a0brick &amp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[371,373],"class_list":["post-164","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-e-commerce","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Achat raisonn\u00e9 ou achat impulsif ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/05\/22\/achat-raisonne-ou-achat-impulsif\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Achat raisonn\u00e9 ou achat impulsif ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Dans nos soci\u00e9t\u00e9s, notre rapport \u00e0 l&rsquo;argent et \u00e0 la consommation r\u00e9v\u00e8le plein de choses, tr\u00e8s intimes, tr\u00e8s instinctives. 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