{"id":158,"date":"2007-05-13T19:58:39","date_gmt":"2007-05-13T18:58:39","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/05\/13\/quel-business-model-pour-google-analytics\/"},"modified":"2007-05-13T19:58:39","modified_gmt":"2007-05-13T18:58:39","slug":"quel-business-model-pour-google-analytics","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/05\/13\/quel-business-model-pour-google-analytics\/","title":{"rendered":"Quel business model pour Google Analytics ?"},"content":{"rendered":"<p>Des offres pour <strong>analyser le trafic<\/strong>, savoir d&rsquo;o\u00f9 viennent les internautes, par o\u00f9 ils passent dans le site, &#8230;, de telles offres, il y en a pas mal.<\/p>\n<p><strong>Certaines sont payantes et d&rsquo;autres sont gratuites<\/strong>. <a href=\"https:\/\/www.google.com\/analytics\/home\/\" title=\"Aller sur la page d'accueil de Google Analytics\" target=\"_blank\">Google Analytics<\/a>,\u00a0 qui vient de se \u00ab\u00a0relooker\u00a0\u00bb, est dans cette derni\u00e8re cat\u00e9gorie.<\/p>\n<p>Mas <strong>quel peut \u00eatre l&rsquo;int\u00e9r\u00eat pour Google d&rsquo;offrir cette fonction gratuitement <\/strong>?<\/p>\n<p>A mon avis, c&rsquo;est assez simple. Voici mon analyse :<\/p>\n<p>Pour fonctionner, il faut <strong>ins\u00e9rer dans les pages du site un petit bout de code<\/strong>.<\/p>\n<p>C&rsquo;est ce petit bout de code qui permet \u00e0 Google de suivre les Internautes \u00e0 la trace.<\/p>\n<p>Pour Google, offrir ce service gratuitement, c&rsquo;est le moyen de <strong>r\u00e9cup\u00e9rer encore plus de donn\u00e9es sur ce que font les Internautes<\/strong>, au del\u00e0 de l&rsquo;utilisation  du service de recherche.<\/p>\n<p>Pour Google, <strong>ces donn\u00e9es valent de l&rsquo;or<\/strong> : elles permettent de <strong>conna\u00eetre intimement le comportement des internautes<\/strong>, et par exemple d<strong>&lsquo;am\u00e9liorer l&rsquo;efficacit\u00e9 des campagnes de publicit\u00e9s Adwords<\/strong>, en proposant aux internautes des publicit\u00e9s toujours mieux cibl\u00e9es.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des offres pour analyser le trafic, savoir d&rsquo;o\u00f9 viennent les internautes, par o\u00f9 ils passent dans le site, &#8230;, de telles offres, il y en a pas mal. Certaines sont payantes et d&rsquo;autres sont gratuites. Google Analytics,\u00a0 qui vient de se \u00ab\u00a0relooker\u00a0\u00bb, est dans cette derni\u00e8re cat\u00e9gorie. Mas quel peut \u00eatre l&rsquo;int\u00e9r\u00eat pour Google d&rsquo;offrir [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7],"tags":[373,17],"class_list":["post-158","post","type-post","status-publish","format-standard","hentry","category-e-marketing","tag-e-marketing","tag-leaders-internet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quel business model pour Google Analytics ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/05\/13\/quel-business-model-pour-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quel business model pour Google Analytics ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Des offres pour analyser le trafic, savoir d&rsquo;o\u00f9 viennent les internautes, par o\u00f9 ils passent dans le site, &#8230;, de telles offres, il y en a pas mal. 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