ici<\/a>)<\/p>\nSi on prend l’hypoth\u00e8se que Zappos a r\u00e9ussi a poursuivre sa croissance, m\u00eame ralantie, on arrive donc \u00e0 une acquisition dont l’ordre de grandeur est inf\u00e9rieure au chiffre d’affaires.<\/p>\n
Il ne s’agit donc pas d’une valorisation tr\u00e8s \u00e9lev\u00e9e.<\/p>\n
A titre de comparaison, Amazon r\u00e9alise un chiffre d’affaires en 2008 de 13 milliard $, et est valoris\u00e9 autour de 38 milliard $.<\/p>\n
J’en d\u00e9duit que Zappos devait avoir un probl\u00e8me…<\/p>\n
Quel probl\u00e8me ?<\/p>\n
Peut \u00eatre au niveau de la plateforme technique, puisque dans son blog, le patron dit qu’il souhaite un coup de main d’Amazon sur ce sujet ?<\/p>\n","protected":false},"excerpt":{"rendered":"
La news est tomb\u00e9 hier soir : Amazon rach\u00e8te donc Zappos, pour quelques 847 M$ ! Logique de la part d’Amazon, qui reconnait par l\u00e0 m\u00eame la qualit\u00e9 du travail r\u00e9alis\u00e9 par Zappos sur son march\u00e9 : a l’origine, la vente de chaussures en ligne, bien diversifi\u00e9 aujourd’hui : v\u00eatements, bagages, montres, lunettes de soleil… […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[38,379,371,17,109],"class_list":["post-1574","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-amazon","tag-araok","tag-e-commerce","tag-leaders-internet","tag-strategie"],"yoast_head":"\n
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