{"id":1550,"date":"2009-07-17T19:37:08","date_gmt":"2009-07-17T17:37:08","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=1550"},"modified":"2009-07-17T19:37:08","modified_gmt":"2009-07-17T17:37:08","slug":"lancer-sa-petite-boutique-en-ligne","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2009\/07\/17\/lancer-sa-petite-boutique-en-ligne\/","title":{"rendered":"Lancer sa petite boutique en ligne"},"content":{"rendered":"<p>Le e-commerce recouvre des r\u00e9alit\u00e9s tr\u00e8s disparates :<br \/>\nEntre la personne qui veut lancer un site \u00ab\u00a0pour voir\u00a0\u00bb, \u00e0 partir de rien, et l&rsquo;entreprise, qui a un nom, des produits, et qui veut vendre sur Internet, la r\u00e9alit\u00e9, les objectifs et les moyens ne sont clairement pas les m\u00eames.<\/p>\n<p>Dans ce billet, je m&rsquo;int\u00e9resse plut\u00f4t aux particuliers ou au petits projets.<br \/>\nVous avez une id\u00e9e de produits \u00e0 vendre, l&rsquo;envie de vous lancer.<\/p>\n<p>Comment fait il faire ?<br \/>\nEt surtout, faut il d\u00e9penser des miller d&rsquo;euros, voir plus, pour ouvrir cette premi\u00e8re boutique ?<\/p>\n<p>A mon avis, dans la plupart des cas, la r\u00e9ponse est non !<\/p>\n<p>La meilleure solution est de partir sur des solutions vraiment pas cher, pour se concentrer sur d&rsquo;autres \u00e9l\u00e9ments cl\u00e9 pour le d\u00e9marrage :<\/p>\n<ul>\n<li>Les photos des produits<\/li>\n<li>Les descriptions \u00ab\u00a0marketing\u00a0\u00bb des produits, bien r\u00e9dig\u00e9es pour les clients, et \u00ab\u00a0google compatible\u00a0\u00bb<\/li>\n<li>Le positionnement de la boutique sur Google justement<\/li>\n<\/ul>\n<p>Tout l&rsquo;argent investi dans un d\u00e9veloppement \u00ab\u00a0\u00e0 fa\u00e7on\u00a0\u00bb ne pourra pas l&rsquo;\u00eatre pour faire venir les clients, ni pour prendre de belles photos des produits, ni pour constituer un premier stock de produits&#8230;<\/p>\n<p>Par contre, il est important de bien choisir la solution technique pour cette premi\u00e8re boutique, et il est \u00e9galement fondamental de bien valider que la boutique pourra migrer vers une autre solution.<\/p>\n<p>Ce dernier point est hyper important :<\/p>\n<p>Le e-commer\u00e7ant doit \u00eatre propri\u00e9taire de son nom de domaine, il doit \u00e9galement \u00eatre propri\u00e9taire des bases de donn\u00e9es clients (les noms et emails des clients qui s&rsquo;enregistrent sur la boutique).<br \/>\nIl doit \u00e9galement \u00eatre possible d&rsquo;exporter la base de donn\u00e9es (catalogue), pour ne pas avoir \u00e0 tout refaire si le site doit migrer vers une autre solution.<\/p>\n<p>En un mot, il faut vous assurer que vous ne serez pas \u00ab\u00a0coll\u00e9\u00a0\u00bb \u00e0 la premi\u00e8re solution choisie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le e-commerce recouvre des r\u00e9alit\u00e9s tr\u00e8s disparates : Entre la personne qui veut lancer un site \u00ab\u00a0pour voir\u00a0\u00bb, \u00e0 partir de rien, et l&rsquo;entreprise, qui a un nom, des produits, et qui veut vendre sur Internet, la r\u00e9alit\u00e9, les objectifs et les moyens ne sont clairement pas les m\u00eames. Dans ce billet, je m&rsquo;int\u00e9resse plut\u00f4t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,373,374],"class_list":["post-1550","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-e-marketing","tag-entrepreneuriat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lancer sa petite boutique en ligne - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2009\/07\/17\/lancer-sa-petite-boutique-en-ligne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lancer sa petite boutique en ligne - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Le e-commerce recouvre des r\u00e9alit\u00e9s tr\u00e8s disparates : Entre la personne qui veut lancer un site \u00ab\u00a0pour voir\u00a0\u00bb, \u00e0 partir de rien, et l&rsquo;entreprise, qui a un nom, des produits, et qui veut vendre sur Internet, la r\u00e9alit\u00e9, les objectifs et les moyens ne sont clairement pas les m\u00eames. 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