{"id":154,"date":"2007-05-05T11:24:38","date_gmt":"2007-05-05T10:24:38","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/05\/05\/le-beurre-et-largent-du-beurre\/"},"modified":"2007-05-08T17:35:40","modified_gmt":"2007-05-08T16:35:40","slug":"le-beurre-et-largent-du-beurre","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/05\/05\/le-beurre-et-largent-du-beurre\/","title":{"rendered":"Le beurre et l’argent du beurre"},"content":{"rendered":"

Comme je l’explique dans ce billet<\/a>, il est tout \u00e0 fait fondamental de rendre son site accessible \u00e0 sa cible<\/strong>.<\/p>\n

Est-ce que cela veut dire qu’il faut freiner sa cr\u00e9ativit\u00e9, son d\u00e9sir d’innovation, et rester sur des standards et des classiques, pour atteindre 100% de ses utilisateurs ?<\/p>\n

Non, et pour plusieurs raisons.<\/p>\n

Premi\u00e8rement, il est possible de faire un site qui respecte des contraintes d’accessibilit\u00e9, tout en int\u00e9grant des fonctions pour faciliter la vie de l’internaute.<\/p>\n

Ainsi, on peut tr\u00e8s bien faire des sites qui int\u00e8grent de l’Ajax pour am\u00e9liorer l’exp\u00e9rience utilisateur, et qui fonctionnent tr\u00e8s bien sans ces fonctions<\/strong>.<\/p>\n

Exemple : on peut int\u00e9grer un brin d’Ajax pour afficher des grandes images quand la souris survole une imagette. Cela n’emp\u00eache pas d’avoir acc\u00e8s \u00e0 cette fonction d’affichage sans javascript (par exemple en cliquant sur l’imagette).<\/p>\n

Pour les interfaces riches type Flash, RDF et Apollo, on peut avoir une autre approche, qui consiste \u00e0 d\u00e9velopper plusieurs sites<\/strong> pour vendre les m\u00eames produits.<\/p>\n

On a donc un site web \u00ab\u00a0classique\u00a0\u00bb qui permet au plus grand nombre de consulter le catalogue et d’acheter.<\/p>\n

Ensuite, il est tout \u00e0 fait possible de d\u00e9velopper d’autres sites, plus innovants, qui donnent \u00e0 l’utilisateur une exp\u00e9rience diff\u00e9rente<\/strong>, riche, sans rien retirer au site de base<\/strong>.<\/p>\n

Ces nouveaux sites ne seront pas accessibles par tous. Si les sites utilisent Flex, seuls les utilisateurs ayant install\u00e9 la derni\u00e8re version de Flash y auront acc\u00e8s (65% des internautes aujourd’hui, probablement 90% avant la fin de l’ann\u00e9e).<\/p>\n

Les clients ont donc le choix, la libert\u00e9 de choisir entre le site classique ou un site plus innovant.<\/p>\n","protected":false},"excerpt":{"rendered":"

Comme je l’explique dans ce billet, il est tout \u00e0 fait fondamental de rendre son site accessible \u00e0 sa cible. Est-ce que cela veut dire qu’il faut freiner sa cr\u00e9ativit\u00e9, son d\u00e9sir d’innovation, et rester sur des standards et des classiques, pour atteindre 100% de ses utilisateurs ? Non, et pour plusieurs raisons. Premi\u00e8rement, il […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[371,373,8,3],"class_list":["post-154","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-e-commerce","tag-e-marketing","tag-nouvelles-interfaces","tag-web-20"],"yoast_head":"\nLe beurre et l'argent du beurre - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/05\/05\/le-beurre-et-largent-du-beurre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le beurre et l'argent du beurre - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Comme je l’explique dans ce billet, il est tout \u00e0 fait fondamental de rendre son site accessible \u00e0 sa cible. Est-ce que cela veut dire qu’il faut freiner sa cr\u00e9ativit\u00e9, son d\u00e9sir d’innovation, et rester sur des standards et des classiques, pour atteindre 100% de ses utilisateurs ? Non, et pour plusieurs raisons. 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