{"id":146,"date":"2007-04-23T20:48:55","date_gmt":"2007-04-23T19:48:55","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/04\/23\/lavis-des-utilisateurs-pas-pour-tous-les-sites\/"},"modified":"2007-04-23T20:48:55","modified_gmt":"2007-04-23T19:48:55","slug":"lavis-des-utilisateurs-pas-pour-tous-les-sites","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/04\/23\/lavis-des-utilisateurs-pas-pour-tous-les-sites\/","title":{"rendered":"L&rsquo;avis des utilisateurs ? Pas pour tous les sites"},"content":{"rendered":"<p>Avec la mode 2.0, pas mal de sites marchands int\u00e8grent la fonction \u00ab\u00a0avis des utilisateurs\u00a0\u00bb.<\/p>\n<p>Pour aller droit au but je pense que <strong>cette fonction n&rsquo;est pas forc\u00e9ment adapt\u00e9e \u00e0 tous les sites marchands<\/strong>.<\/p>\n<p>A mon sens, avant d&rsquo;ouvrir cette fonction, il faut se poser quelques questions :<\/p>\n<ul>\n<li>A-t-on le trafic permettant d&rsquo;alimenter ces commentaires ?<\/li>\n<li>Aura-t-on les moyens de mod\u00e9rer les commentaires ?<\/li>\n<li>Est-on pr\u00eat \u00e0 \u00e9couter <strong>vraiment<\/strong> ce que disent les clients, et adapter l&rsquo;offre en cons\u00e9quence ?<\/li>\n<\/ul>\n<p>De plus, <strong>cela d\u00e9pend du mod\u00e8le de vente<\/strong>. Par exemple, quand un commer\u00e7ant ach\u00e8te \u00e0 bon prix tout un stock d&rsquo;un produit, s&rsquo;il ouvre les commentaires sur ce produit, et que ce produit est critiqu\u00e9 par les utilisateurs, la situation sera difficile \u00e0 g\u00e9rer&#8230;<\/p>\n<p>Sur Internet plus qu&rsquo;ailleurs,<strong> une r\u00e9putation met du temps \u00e0 se construire<\/strong>, alors qu&rsquo;<strong>une image n\u00e9gative se diffuse tr\u00e8s tr\u00e8s vite<\/strong> !<\/p>\n<p>C&rsquo;est pourquoi je pense qu&rsquo;il ne faut pas prendre cet item \u00e0 la l\u00e9g\u00e8re, et encore moins chercher \u00e0 \u00ab\u00a0tricher\u00a0\u00bb.<\/p>\n<p>Pour faire simple, je pense que, d&rsquo;une mani\u00e8re g\u00e9n\u00e9rale, il vaut mieux ne pas faire que de mal faire.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec la mode 2.0, pas mal de sites marchands int\u00e8grent la fonction \u00ab\u00a0avis des utilisateurs\u00a0\u00bb. Pour aller droit au but je pense que cette fonction n&rsquo;est pas forc\u00e9ment adapt\u00e9e \u00e0 tous les sites marchands. A mon sens, avant d&rsquo;ouvrir cette fonction, il faut se poser quelques questions : A-t-on le trafic permettant d&rsquo;alimenter ces commentaires [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[371,373,3],"class_list":["post-146","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-e-commerce","tag-e-marketing","tag-web-20"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;avis des utilisateurs ? 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