{"id":144,"date":"2007-04-16T20:53:08","date_gmt":"2007-04-16T19:53:08","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/04\/16\/amazon-ou-amazon\/"},"modified":"2007-04-16T20:53:08","modified_gmt":"2007-04-16T19:53:08","slug":"amazon-ou-amazon","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/04\/16\/amazon-ou-amazon\/","title":{"rendered":"Amazon ou Amazon ?"},"content":{"rendered":"<p>Bon, en premier, une copie d&rsquo;\u00e9cran du site <a href=\"http:\/\/www.amazon.fr\" title=\"Aller sur la page d'accueil d'Amazon france\" target=\"_blank\">Amazon<\/a> :<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0704\/amazonfr1.jpg\" title=\"Page d'accueil du site d'Amazon France\" alt=\"Page d'accueil du site d'Amazon France\" height=\"310\" width=\"500\" \/><\/p>\n<p>Et maintenant, la m\u00eame page d&rsquo;accueil d&rsquo;<a href=\"http:\/\/www.amazon.com\" title=\"Aller sur la page d'accueil du site Amazon (US)\" target=\"_blank\">Amazon<\/a> :<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0704\/amazoncom1.jpg\" title=\"Page d'accueil du site d'Amazon Us\" alt=\"Page d'accueil du site d'Amazon Us\" \/><\/p>\n<p>Bon, bien sur, <strong>la premi\u00e8re image, c&rsquo;est le site fran\u00e7ais, et la deuxi\u00e8me, c&rsquo;est la version US du site<\/strong>.<\/p>\n<p>Vous aviez remarqu\u00e9, vous, \u00e0 quel point <strong>les sites Fran\u00e7ais et US sont diff\u00e9rents<\/strong> ?<\/p>\n<p>D&rsquo;abord, dans la version US, les boutons, les onglets ont un joli effet 3D.<\/p>\n<p><strong>La barre du haut de page a \u00e9t\u00e9 consid\u00e9rablement aplatie<\/strong>, ce qui permet de gagner beaucoup de place&#8230; pour pr\u00e9senter plus d&rsquo;informations dynamique \u00e0 l&rsquo;utilisateur : la barre fran\u00e7aise fait 220 pixels de haut, contre 118 pour la barre US : <strong>plus de 100 pixels \u00e9conomis\u00e9s !<\/strong><\/p>\n<p>La colonne de gauche a \u00e9galement \u00e9t\u00e9 fortement r\u00e9duite : on est pass\u00e9 de 156 pixels \u00e0 109 pixels, soit <strong>une cure amincissante de 30% !<\/strong><\/p>\n<p>Qui en profite :\u00a0 la zone centrale \u00e9videmment, qui a donc <strong>beaucoup plus de place pour afficher des promotions bien centr\u00e9es, et les produits mieux mis en valeurs.<br \/>\n<\/strong><\/p>\n<p>Ensuite, les cat\u00e9gories ont disparues dans la version US, et quand on passe la souris sur la zone <img decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0704\/boutonseeallcat1.jpg\" title=\"Onglet : Voir toutes les cat\u00e9gories\" alt=\"Onglet : Voir toutes les cat\u00e9gories\" align=\"bottom\" height=\"33\" \/>, une fen\u00eatre popup s&rsquo;affiche automatiquement (Merci Javascript) :<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0704\/popup1.jpg\" title=\"Poup des cat\u00e9gories sur le site Amazon US\" alt=\"Poup des cat\u00e9gories sur le site Amazon US\" \/><\/p>\n<p>Depuis ce popup,\u00a0 on peut directement s\u00e9lectionner la cat\u00e9gorie (parmi 40), alors qu&rsquo;avec l&rsquo;ancienne ergonomie (la version fran\u00e7aise), il faut d&rsquo;abord s\u00e9lectionner le premier niveau de cat\u00e9gorie puis le deuxi\u00e8me. <strong>On gagne donc un clic avec cette nouvelle interface !<\/strong><\/p>\n<p>Bon, il y a pleins d&rsquo;autres petites diff\u00e9rences &#8230;<\/p>\n<p>Ce qui me marque, c&rsquo;est l&rsquo;<strong>introduction tr\u00e8s subtile de ces nouvelles interfaces<\/strong> :<\/p>\n<ul>\n<li>Un utilisateur peu habitu\u00e9 \u00e0 ces nouvelles interfaces ne sera pas d\u00e9rout\u00e9 : il y a des boutons bien identifi\u00e9s, sur lesquels on clique comme sur les bons vieux sites \u00ab\u00a01.0\u00a0\u00bb.<\/li>\n<li>Si un utilisateur \u00e0 un navigateur trop ancien pour interpr\u00e9ter les scripts, pas de probl\u00e8me, l&rsquo;ergonomie du site reste tr\u00e8s acceptable.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Bon, en premier, une copie d&rsquo;\u00e9cran du site Amazon : Et maintenant, la m\u00eame page d&rsquo;accueil d&rsquo;Amazon : Bon, bien sur, la premi\u00e8re image, c&rsquo;est le site fran\u00e7ais, et la deuxi\u00e8me, c&rsquo;est la version US du site. Vous aviez remarqu\u00e9, vous, \u00e0 quel point les sites Fran\u00e7ais et US sont diff\u00e9rents ? D&rsquo;abord, dans la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[371,373,6,17,8,3],"class_list":["post-144","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-e-commerce","tag-e-marketing","tag-ergonomie","tag-leaders-internet","tag-nouvelles-interfaces","tag-web-20"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon ou Amazon ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/04\/16\/amazon-ou-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon ou Amazon ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Bon, en premier, une copie d&rsquo;\u00e9cran du site Amazon : Et maintenant, la m\u00eame page d&rsquo;accueil d&rsquo;Amazon : Bon, bien sur, la premi\u00e8re image, c&rsquo;est le site fran\u00e7ais, et la deuxi\u00e8me, c&rsquo;est la version US du site. 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