{"id":143,"date":"2007-04-15T22:50:39","date_gmt":"2007-04-15T21:50:39","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/04\/15\/google-achete-doubleclick\/"},"modified":"2007-04-15T22:59:42","modified_gmt":"2007-04-15T21:59:42","slug":"google-achete-doubleclick","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/04\/15\/google-achete-doubleclick\/","title":{"rendered":"Google ach\u00e8te DoubleClick !"},"content":{"rendered":"<p>L&rsquo;affiliation, vous connaissez (je l&rsquo;ai pr\u00e9sent\u00e9 dans <a href=\"http:\/\/www.ziserman.com\/blog\/2007\/02\/15\/vente-directe-et-indirecte-sur-internet\/\" title=\"Aller sur le billet qui introduit l'affiliation\" target=\"_blank\">ce billet<\/a>, et <a href=\"http:\/\/www.ziserman.com\/blog\/?s=affiliation\" title=\"Aller sur la liste des billets sur l'affiliation\" target=\"_blank\">j&rsquo;en parle r\u00e9guli\u00e8rement<\/a>).<\/p>\n<p>Il y avait des rumeurs de rachat de <a href=\"http:\/\/www.doubleclick.com\/fr\/\" title=\"Aller sur la page d'accueil de Doubleclick France\" target=\"_blank\">DoubleClick<\/a>, j&rsquo;en avais parl\u00e9 dans <a href=\"http:\/\/www.ziserman.com\/blog\/2007\/04\/05\/doubleclick-fait-monter-la-pression\/\" title=\"Aller sur le billet qui parle d'une \u00e9ventuelle acquisition de DoubleClick\" target=\"_blank\">ce billet<\/a>&#8230;<\/p>\n<p>Le racheteur favori semblait \u00eatre Microsoft&#8230; Mais <strong>c&rsquo;est Google qui ach\u00e8te finalement DoubleClick, pour 3,1 Milliard de $ en cash <\/strong>!<\/p>\n<p><strong>C&rsquo;est une somme consid\u00e9rable<\/strong> (pr\u00e8s du double du montant pay\u00e9 pour YouTube, et pour YouTube, Google a pay\u00e9 en actions).<\/p>\n<p><strong>Cette acquisition est parfaitement logique pour Google : <\/strong>un business de publicit\u00e9 sur Internet, utilisant une plate-forme technique comme plaque tourante entre les diff\u00e9rents acteurs, c&rsquo;est coh\u00e9rent et compl\u00e9mentaire des solutions de publicit\u00e9s de Google.<\/p>\n<p>Maintenant, l&rsquo;affiliation en est \u00e0 ses d\u00e9buts, et <strong>les solutions pourraient \u00eatre beaucoup plus puissantes <\/strong>: il suffit pour s&rsquo;en convaincre de comparer l&rsquo;offre d&rsquo;affiliation d&rsquo;Amazon et des autres plates-formes du march\u00e9 : Amazon est loin devant ! On verra ce que Google fera de Doubleclick, et s&rsquo;ils mettent le paquet pour distancer la concurrence.<\/p>\n<p><em><a href=\"http:\/\/www.berrebi.org\/2007\/04\/14\/google-a-rachete-doubleclick-pour-31-milliards-de-dollars\/\" title=\"Aller sur le billet de J\u00e9r\u00e9mie qui parle de l'acquisition de DoubleClick par Google\" target=\"_blank\">J\u00e9r\u00e9mie<\/a> en parle \u00e9galement.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;affiliation, vous connaissez (je l&rsquo;ai pr\u00e9sent\u00e9 dans ce billet, et j&rsquo;en parle r\u00e9guli\u00e8rement). Il y avait des rumeurs de rachat de DoubleClick, j&rsquo;en avais parl\u00e9 dans ce billet&#8230; Le racheteur favori semblait \u00eatre Microsoft&#8230; Mais c&rsquo;est Google qui ach\u00e8te finalement DoubleClick, pour 3,1 Milliard de $ en cash ! C&rsquo;est une somme consid\u00e9rable (pr\u00e8s du [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7],"tags":[373,17],"class_list":["post-143","post","type-post","status-publish","format-standard","hentry","category-e-marketing","tag-e-marketing","tag-leaders-internet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google ach\u00e8te DoubleClick ! - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/04\/15\/google-achete-doubleclick\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google ach\u00e8te DoubleClick ! - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"L&rsquo;affiliation, vous connaissez (je l&rsquo;ai pr\u00e9sent\u00e9 dans ce billet, et j&rsquo;en parle r\u00e9guli\u00e8rement). 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