{"id":141,"date":"2007-04-26T20:16:45","date_gmt":"2007-04-26T19:16:45","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/04\/26\/le-moteur-de-recommandations-damazon\/"},"modified":"2007-04-26T20:44:35","modified_gmt":"2007-04-26T19:44:35","slug":"le-moteur-de-recommandations-damazon","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/04\/26\/le-moteur-de-recommandations-damazon\/","title":{"rendered":"Le moteur de recommandations d&rsquo;Amazon"},"content":{"rendered":"<p>Amazon est loin devant les autres ecommer\u00e7ants sur beaucoup de sujets.<\/p>\n<p>En particulier, <strong>leur moteur de recommandation est \u00e0 mon avis un exemple \u00e0 suivre<\/strong>.<\/p>\n<p>Quand on arrive sur la page d&rsquo;accueil, pour peu qu&rsquo;on n&rsquo;ait pas nettoy\u00e9 \u00ab\u00a0sauvagement\u00a0\u00bb les cookies, Amazon nous identifie :<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0704\/amazon1.jpg\" title=\"Bandeau du haut de page du site amazon France\" alt=\"Bandeau du haut de page du site amazon France\" height=\"122\" width=\"500\" \/><\/p>\n<p><em>Petite remarque hors sujet : Je suis frapp\u00e9 par la sobri\u00e9t\u00e9 de cet ent\u00eate !<\/em><\/p>\n<p>Ensuite, en plein centre, on me propose des articles personnalis\u00e9s :<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0704\/amazon2.jpg\" title=\"Sur la boutique amazon : espace ou l'on me propose des articles personnalis\u00e9s\" alt=\"Sur la boutique amazon : espace ou l'on me propose des articles personnalis\u00e9s\" \/><\/p>\n<p>Cette premi\u00e8re zone me <strong>propose en premier les articles que j&rsquo;ai d\u00e9j\u00e0 regard\u00e9s sans les commander<\/strong>, et propose \u00e9galement des produits \u00ab\u00a0proches\u00a0\u00bb (<em>Quel est le lien entre The Queen et Rox et Rouky 2 ??? Le moteur est probablement perfectible !)<br \/>\n<\/em><\/p>\n<p>Juste en dessous, Amazon me propose d&rsquo;autres recommandations :<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0704\/amazon3.jpg\" title=\"Sur la boutique amazon : espace ou l'on me propose des articles personnalis\u00e9s\" alt=\"Sur la boutique amazon : espace ou l'on me propose des articles personnalis\u00e9s\" height=\"201\" width=\"500\" \/><\/p>\n<p>Pour chaque produit recommand\u00e9, Amazon propose un lien, pour <strong>expliquer pourquoi ce produit est propos\u00e9<\/strong>. Par exemple, pour le livre de Jo\u00ebl de Rosnay, \u00e7a donne :<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0704\/amazon4.jpg\" title=\"Explication sur le pourquoi des recommandations Amazon\" alt=\"Explication sur le pourquoi des recommandations Amazon\" \/><\/p>\n<p>En un clic, je peux noter les produits que j&rsquo;ai d\u00e9j\u00e0 ou retirer un produit.<\/p>\n<p>Bon, si on revient sur la page principale, ce n&rsquo;est pas fini, il y a un autre espace :<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0704\/amazon5.jpg\" title=\"Encore une zone de recommandation sur la page d'accueil d'Amazon\" alt=\"Encore une zone de recommandation sur la page d'accueil d'Amazon\" \/><\/p>\n<p>C&rsquo;est donc <strong>trois espaces personnalis\u00e9s qui sont mis en avant sur la page d&rsquo;accueil<\/strong>, et ce n&rsquo;est <strong>surement pas par hasard<\/strong>.<\/p>\n<p>Pour faire des recommandations, Amazon <strong>utilise toutes les informations dont il dispose<\/strong> :<\/p>\n<ul>\n<li>Les produits que j&rsquo;ai achet\u00e9s ;<\/li>\n<li>Les produits que j&rsquo;ai dit d\u00e9j\u00e0 avoir ;<\/li>\n<li>Les produits que j&rsquo;ai consult\u00e9s ;<\/li>\n<li>Les liens entre les produits, extrapol\u00e9s \u00e0 partir des listes d&rsquo;achats, cr\u00e9\u00e9es par l&rsquo;ensemble des clients.<\/li>\n<\/ul>\n<p>Autre \u00e9l\u00e9ment remarquable : \u00e0 la moindre action, cet espace est \u00ab\u00a0rebelot\u00e9\u00a0\u00bb, et de nouveaux articles sont propos\u00e9s. C&rsquo;est donc <strong>une v\u00e9ritable animation commerciale qui est propos\u00e9e en plein centre de la page d&rsquo;accueil<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon est loin devant les autres ecommer\u00e7ants sur beaucoup de sujets. En particulier, leur moteur de recommandation est \u00e0 mon avis un exemple \u00e0 suivre. Quand on arrive sur la page d&rsquo;accueil, pour peu qu&rsquo;on n&rsquo;ait pas nettoy\u00e9 \u00ab\u00a0sauvagement\u00a0\u00bb les cookies, Amazon nous identifie : Petite remarque hors sujet : Je suis frapp\u00e9 par la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[371,373],"class_list":["post-141","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-e-commerce","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le moteur de recommandations d&#039;Amazon - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/04\/26\/le-moteur-de-recommandations-damazon\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le moteur de recommandations d&#039;Amazon - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Amazon est loin devant les autres ecommer\u00e7ants sur beaucoup de sujets. En particulier, leur moteur de recommandation est \u00e0 mon avis un exemple \u00e0 suivre. 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