LDLC<\/a> par exemple associe un code sur l’\u00e9tat des stocks, \u00e0 chaque produit :<\/p>\n![\"Code](\"http:\/\/www.ziserman.com\/blog\/.images\/0704\/ldlc1.jpg\" "\\"Code")
<\/p>\n
Au client de savoir s’il prend le risque de commander un produit non disponible.<\/p>\n
Conclusion ?<\/h3>\n
Pour tout vous dire, je n’ai pas d’avis tranch\u00e9 sur cette question, et je pense qu’en fait, \u00e7a d\u00e9pend du produit vendu et du positionnement du site marchand.<\/p>\n
Dans bien des cas, proposer des produits en rupture, c’est occuper de la place sur l’\u00e9cran des clients pour des produits qui ne sont plus \u00e0 vendre : dommage<\/strong> ! C’est encore plus vrai quand on laisse le client avancer dans sa d\u00e9marche d’achat, et que l’information sur la disponibilit\u00e9 du produit ne vient qu’au moment de commander. Pour le client, c’est une mauvaise exp\u00e9rience !<\/p>\nPar contre, dans certains cas, \u00e7a peut \u00eatre une bonne tactique. Je suivais l’autre jour une vente priv\u00e9e. C’\u00e9tait tr\u00e8s \u00ab\u00a0stimulant\u00a0\u00bb de voir les produits devenir les uns apr\u00e8s les autres non disponibles. Le message implicite \u00e9tait alors : \u00ab\u00a0d\u00e9p\u00e9chez vous, les produits partent tr\u00e8s vite\u00a0\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"
Un e-commer\u00e7ant doit il retirer les articles qui ne sont pas en stock ? Il y a plusieurs chapelles. Certains marchands ont une politique tr\u00e8s claire : les produits propos\u00e9s dans le site sont des produits en stock. Discounteo en fait un argument commercial : D’autres commer\u00e7ants laissent dans le catalogue les produits qui ne […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[371,373],"class_list":["post-140","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-e-commerce","tag-e-marketing"],"yoast_head":"\n
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<\/p>\n