{"id":14,"date":"2007-01-23T07:13:35","date_gmt":"2007-01-23T06:13:35","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/01\/23\/contradiction-20\/"},"modified":"2007-01-23T07:15:46","modified_gmt":"2007-01-23T06:15:46","slug":"contradiction-20","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/01\/23\/contradiction-20\/","title":{"rendered":"Contradiction 2.0 ?"},"content":{"rendered":"<p>Dans le Web 2.0, il y a l&rsquo;id\u00e9e que &lsquo;<strong>tout le monde peut \u00eatre acteur<\/strong>&lsquo;. Comme le dit <a target=\"_blank\" href=\"http:\/\/www.ziserman.com\/blog\/www.kelblog.com\">Pierre Chappaz<\/a>, C&rsquo;\u00e9tait d&rsquo;ailleurs l&rsquo;une des id\u00e9es fondatrice du Web. C&rsquo;est donc juste que \u00e7a met un peu de temps \u00e0 ce mettre en place.<\/p>\n<p>Donc, dans &lsquo;tout le monde est acteur&rsquo;, on peut comprendre que tout le monde peut, en particulier, \u00eatre vendeur.<\/p>\n<p>Et c&rsquo;est vrai qu&rsquo;il y a quantit\u00e9 de moyens et d&rsquo;outils pour faire \u00e7a :<\/p>\n<ul>\n<li><strong>On peut vendre des produits depuis son blog<\/strong> (voir ce pr\u00e9c\u00e9dent <a target=\"_blank\" href=\"http:\/\/www.ziserman.com\/blog\/2007\/01\/19\/e-commerce-20-ca-va-chauffer\/\">billet<\/a>).<\/li>\n<li><strong>On peut tr\u00e8s facilement ouvrir une boutique<\/strong>, soit avec <a href=\"http:\/\/www.ziserman.com\/blog\/www.zlio.com\">Zlio<\/a>, soit avec <a target=\"_blank\" href=\"http:\/\/www.ziserman.com\/blog\/www.ebay.fr\">eBay<\/a>, soit avec <a target=\"_blank\" href=\"http:\/\/www.ziserman.com\/blog\/www.amazon.com\">Amazon<\/a>&#8230; Soit avec tout un tas d&rsquo;autres outils que l&rsquo;on trouve <a target=\"_blank\" href=\"http:\/\/www.powerboutique.com\">par-ci<\/a> <a target=\"_blank\" href=\"http:\/\/www.shopfactory-france.com\/\">par-l\u00e0<\/a>.<\/li>\n<\/ul>\n<p>Le Web 2.0, c&rsquo;est \u00e9galement <strong>des nouvelles technologies<\/strong> (bon, d&rsquo;accord, pas si nouvelles que \u00e7a&#8230;) comme <a target=\"_blank\" href=\"http:\/\/fr.wikipedia.org\/wiki\/Asynchronous_JavaScript_and_XML\">Ajax<\/a>, qui permettent de faire des sites (en particulier marchands) <strong>plus jolis, plus interactifs, plus simples, plus attractifs<\/strong> (voir l&rsquo;excellent billet de <a target=\"_blank\" href=\"http:\/\/www.ziserman.com\/blog\/www.fredcavazza.net\">Fred<\/a>, <a href=\"http:\/\/www.fredcavazza.net\/index.php?2007\/01\/18\/1399-10-ans-d-evolution-des-interfaces-web\">ici<\/a>). On a beaucoup parl\u00e9 ces derniers temps de<a target=\"_blank\" href=\"http:\/\/www.ziserman.com\/blog\/www.endless.com\"> endless<\/a> par exemple, mais ce n&rsquo;est  bien entendu pas le <a target=\"_blank\" href=\"http:\/\/www.ziserman.com\/blog\/www.gap.com\">seul<\/a>&#8230;<\/p>\n<p><strong>Ces technologies, si elles apportent un r\u00e9el gain pour l&rsquo;utilisateur, sont assez d\u00e9licates \u00e0 mettre en oeuvre<\/strong>, et pour obtenir un r\u00e9sultat de bonne qualit\u00e9, <strong>il faut y mettre le prix<\/strong>.<\/p>\n<p>C&rsquo;est une des contradictions actuelle :<\/p>\n<ul>\n<li>Tout le monde peut cr\u00e9er assez facilement un site marchand, mais ce sera dans bien des cas un site \u00ab\u00a0basique\u00a0\u00bb.<\/li>\n<li>Pendant ce temps, les grands acteurs, qui ont les moyens, pr\u00e9parent la suite, et se diff\u00e9rentieront de plus en plus gr\u00e2ce \u00e0 des sites beaucoup plus conviviaux.<\/li>\n<\/ul>\n<h3>Pour conclure<\/h3>\n<p>Je pense que <strong>cette contradiction n&rsquo;est que temporaire.<\/strong><\/p>\n<p>D&rsquo;autre part, je pense qu&rsquo;on n&rsquo;est pas oblig\u00e9 d&rsquo;utiliser ces nouvelles interfaces pour r\u00e9ussir son site : cel\u00e0 d\u00e9pend du produit, du march\u00e9, de la strat\u00e9gie et des moyens que l&rsquo;on a.<\/p>\n<p><strong>Dans tous les cas, il faut cibler \u00ab\u00a0l&rsquo;excellence\u00a0\u00bb<\/strong> : si le budget est limit\u00e9 (d&rsquo;accord, il l&rsquo;est toujours !) et qu&rsquo;on a peu de temps, il vaut mieux rester sur des classiques tr\u00e8s bien fait.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le Web 2.0, il y a l&rsquo;id\u00e9e que &lsquo;tout le monde peut \u00eatre acteur&lsquo;. Comme le dit Pierre Chappaz, C&rsquo;\u00e9tait d&rsquo;ailleurs l&rsquo;une des id\u00e9es fondatrice du Web. C&rsquo;est donc juste que \u00e7a met un peu de temps \u00e0 ce mettre en place. Donc, dans &lsquo;tout le monde est acteur&rsquo;, on peut comprendre que tout [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[371,373,8,3],"class_list":["post-14","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-e-commerce","tag-e-marketing","tag-nouvelles-interfaces","tag-web-20"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Contradiction 2.0 ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/01\/23\/contradiction-20\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contradiction 2.0 ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Dans le Web 2.0, il y a l&rsquo;id\u00e9e que &lsquo;tout le monde peut \u00eatre acteur&lsquo;. 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