{"id":139,"date":"2007-04-05T05:56:06","date_gmt":"2007-04-05T04:56:06","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/04\/05\/doubleclick-fait-monter-la-pression\/"},"modified":"2007-04-05T05:56:06","modified_gmt":"2007-04-05T04:56:06","slug":"doubleclick-fait-monter-la-pression","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/04\/05\/doubleclick-fait-monter-la-pression\/","title":{"rendered":"DoubleClick fait monter la pression !"},"content":{"rendered":"<p><a href=\"http:\/\/www.ziserman.com\/blog\/?s=affiliation\" title=\"Aller sur la liste des billets sur l'affiliation\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/emea.doubleclick.com\/images\/dc_home.gif\" title=\"Logo DoubleClick\" alt=\"Logo DoubleClick\" align=\"left\" height=\"38\" width=\"179\" \/><\/a><a href=\"http:\/\/www.doubleclick.com\/fr\/\" title=\"Aller sur la page d'accueil de Doubleclick France\" target=\"_blank\">DoubleClick<\/a> est une plate-forme d&rsquo;affiliation (<a href=\"http:\/\/www.ziserman.com\/blog\/2007\/02\/15\/vente-directe-et-indirecte-sur-internet\/\" title=\"Aller sur le billet qui pr\u00e9sente l'affiliation\" target=\"_blank\">allez sur ce billet pour en savoir plus sur l&rsquo;affiliation<\/a> ou <a href=\"http:\/\/www.ziserman.com\/blog\/?s=affiliation\" title=\"Aller sur la liste des billets sur l'affiliation\" target=\"_blank\">allez ici pour avoir la liste des billets sur l&rsquo;affiliation<\/a>).<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.microsoft.com\/library\/toolbar\/3.0\/images\/banners\/ms_masthead_ltr.gif\" title=\"Logo Microsoft\" alt=\"Logo Microsoft\" align=\"right\" height=\"42\" width=\"136\" \/>DoubleClick est pas mal dans l&rsquo;actualit\u00e9 en ce moment, car <strong>il y a des rumeurs de rachat<\/strong>, initialement par Microsoft.<\/p>\n<p><strong><img decoding=\"async\" src=\"http:\/\/www.google.com\/intl\/en_ALL\/images\/logo.gif\" title=\"Logo de Google\" alt=\"Logo de Google\" align=\"left\" height=\"71\" width=\"206\" \/>Il semblerait que Google soit \u00e9galement sur les rangs<\/strong>, ce qui serait \u00e0 mon sens vraiment logique : Google est aujourd&rsquo;hui LA r\u00e9gie de publicit\u00e9 du Web, et l&rsquo;affiliation est une forme de publicit\u00e9, avec un fonctionnement bien compatible avec les m\u00e9tiers de Google.<\/p>\n<p>Dans ce contexte, DoubleClick vient de faire une annonce : <strong>ils veulent ouvrir un nouveau service, une place de march\u00e9 de la publicit\u00e9<\/strong>. Le principe, si j&rsquo;ai bien compris, serait de mettre en concurence les annonceurs entre eux, avec un m\u00e9canisme d&rsquo;ench\u00e8re comme sur eBay. Ils annoncent que ce nouveau business devrait d\u00e9passer dans les cinq ans leur business actuel.<\/p>\n<p>Quand on est sur le point de se faire racheter :<\/p>\n<ul>\n<li>C&rsquo;est toujours mieux si on peut avoir plusieurs soci\u00e9t\u00e9s int\u00e9ress\u00e9es ;<\/li>\n<li>C&rsquo;est le bon moment pour faire de bonnes grosses annonces commerciales.<\/li>\n<\/ul>\n<p><strong>C<\/strong><strong>&lsquo;est bon pour la n\u00e9gociation autour de l&rsquo;acquisition de DoubleClick : \u00e7a doit faire monter les ench\u00e8res<\/strong> !<\/p>\n<p>Autre remarque : <strong>cela montre \u00e0 quel point le business sur Internet est encore mouvant : il y a des nouveaux mod\u00e8les \u00e0 inventer<\/strong>.<\/p>\n<p><em>(Via <a href=\"http:\/\/www.readwriteweb.com\/archives\/doubleclick_advertising_exchange.php\" title=\"Aller sur le billet de ReadWriteWeb qui parle de DoubleClick\" target=\"_blank\">ReadWriteWeb<\/a>)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DoubleClick est une plate-forme d&rsquo;affiliation (allez sur ce billet pour en savoir plus sur l&rsquo;affiliation ou allez ici pour avoir la liste des billets sur l&rsquo;affiliation). DoubleClick est pas mal dans l&rsquo;actualit\u00e9 en ce moment, car il y a des rumeurs de rachat, initialement par Microsoft. Il semblerait que Google soit \u00e9galement sur les rangs, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[371,373,374,17],"class_list":["post-139","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-e-commerce","tag-e-marketing","tag-entrepreneuriat","tag-leaders-internet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DoubleClick fait monter la pression ! - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/04\/05\/doubleclick-fait-monter-la-pression\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DoubleClick fait monter la pression ! - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"DoubleClick est une plate-forme d&rsquo;affiliation (allez sur ce billet pour en savoir plus sur l&rsquo;affiliation ou allez ici pour avoir la liste des billets sur l&rsquo;affiliation). DoubleClick est pas mal dans l&rsquo;actualit\u00e9 en ce moment, car il y a des rumeurs de rachat, initialement par Microsoft. 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