{"id":1368,"date":"2009-05-29T06:22:14","date_gmt":"2009-05-29T05:22:14","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=1368"},"modified":"2009-05-29T06:22:14","modified_gmt":"2009-05-29T05:22:14","slug":"strategie-amazon","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2009\/05\/29\/strategie-amazon\/","title":{"rendered":"Strat\u00e9gie Amazon ?"},"content":{"rendered":"

De plus en plus de sites proposent une strat\u00e9gie de Marketplace :<\/p>\n

Le commer\u00e7ant vend sur son site les produits d’autres vendeurs.<\/p>\n

Aujourd’hui, cette strat\u00e9gie repr\u00e9sente une bonne part de la marge d’Amazon<\/strong>.<\/p>\n

C’est la bonne nouvelle (pour Amazon en tout cas).<\/p>\n

Le point plus d\u00e9licat, c’est que l’image d’Amazon risque d’\u00eatre affect\u00e9.<\/p>\n

En effet, le client ach\u00e8te \u00ab\u00a0dans une enseigne\u00a0\u00bb qui ne peut pas garantir la qualit\u00e9 du service.<\/p>\n

D’un autre c\u00f4t\u00e9, Amazon propose sa nouvelle offre : Amazon Fullfillment<\/a>.<\/p>\n

L\u00e0, il s’agit de proposer aux e-commer\u00e7ant d’externaliser la logistique et la livraison<\/strong>.<\/p>\n

Ma r\u00e9flexion est la suivante : Amazon a peut \u00eatre l’intention de faire le lien entre les deux offres : vous vendez vos produits sur Amazon, et les produits sont g\u00e9r\u00e9s par Amazon<\/strong>.<\/p>\n

\u00e7a change tout : Amazon aurait dans ce cas les moyens de garantir la qualit\u00e9 du service !<\/p>\n","protected":false},"excerpt":{"rendered":"

De plus en plus de sites proposent une strat\u00e9gie de Marketplace : Le commer\u00e7ant vend sur son site les produits d’autres vendeurs. Aujourd’hui, cette strat\u00e9gie repr\u00e9sente une bonne part de la marge d’Amazon. C’est la bonne nouvelle (pour Amazon en tout cas). Le point plus d\u00e9licat, c’est que l’image d’Amazon risque d’\u00eatre affect\u00e9. En effet, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[38,379,371],"class_list":["post-1368","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-amazon","tag-araok","tag-e-commerce"],"yoast_head":"\nStrat\u00e9gie Amazon ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2009\/05\/29\/strategie-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strat\u00e9gie Amazon ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"De plus en plus de sites proposent une strat\u00e9gie de Marketplace : Le commer\u00e7ant vend sur son site les produits d’autres vendeurs. Aujourd’hui, cette strat\u00e9gie repr\u00e9sente une bonne part de la marge d’Amazon. C’est la bonne nouvelle (pour Amazon en tout cas). Le point plus d\u00e9licat, c’est que l’image d’Amazon risque d’\u00eatre affect\u00e9. 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