{"id":134,"date":"2007-04-03T06:13:02","date_gmt":"2007-04-03T05:13:02","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/04\/03\/emailvision-x-10-2\/"},"modified":"2007-04-03T06:13:02","modified_gmt":"2007-04-03T05:13:02","slug":"emailvision-x-10-2","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/04\/03\/emailvision-x-10-2\/","title":{"rendered":"EMailVision : X 10 !"},"content":{"rendered":"<p>J&rsquo;\u00e9tais il y a quelques jours avec <a href=\"http:\/\/danielbroche.typepad.com\/daniel_broche\/\" title=\"Aller sur le blog de Daniel Broche, qui parle d'ecommerce\" target=\"_blank\">Daniel Broche<\/a> de <a href=\"http:\/\/www.discounteo.com\/\" title=\"Aller sur le site marchand Discounteo\" target=\"_blank\">Discounteo<\/a>, et on discutait &#8230; e-commerce \u00e9videment !<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0703\/discounteo1.jpg\" title=\"Logo de Discounteo\" alt=\"Logo de Discounteo\" \/><\/p>\n<p><strong>L&rsquo;un des leviers fort, pour garder le contact avec les clients, c&rsquo;est bien \u00e9videment la \u00ab\u00a0Newsletter\u00a0\u00bb<\/strong> : \u00e7a permet d&rsquo;informer les clients des nouveaut\u00e9s, des promotions, &#8230;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0703\/discounteoemail1.jpg\" title=\"Formulaire pour recevoir la newsletter de Discounteo\" alt=\"Formulaire pour recevoir la newsletter de Discounteo\" height=\"358\" width=\"492\" \/><\/p>\n<p><strong>Daniel me disait qu&rsquo;en passant par <a href=\"http:\/\/www.emailvision.fr\/\" title=\"Aller sur la page d'accueil d'EmailVision\" target=\"_blank\">Emailvision<\/a>, il a multipli\u00e9 par 10 ses r\u00e9sultats de campagne d&#8217;emailing<\/strong>.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.emailvision.fr\/images\/banner_home.jpg\" title=\"Logo EMailVision\" alt=\"Logo EMailVision\" width=\"500\" \/><\/p>\n<p>Comment ? Le point qui m&rsquo;a sembl\u00e9 particuli\u00e8rement int\u00e9ressant, c&rsquo;est que dans le cas de Discounteo, <strong>Daniel n&rsquo;a rien chang\u00e9 au niveau de la forme du mail<\/strong>. Le seul changement, \u00e7a a donc \u00e9t\u00e9 le point de routage : qui envoie r\u00e9ellement les mails.<\/p>\n<p>Et c&rsquo;est sur ce point que Emailvision a creus\u00e9 l&rsquo;\u00e9cart.<\/p>\n<p>Il semblerait en effet que <strong>le plus difficile, pour faire des campagnes d&#8217;emailing, c&rsquo;est de passer les filtres anti-spam tout au long de la cha\u00eene, et en particulier au niveau des FAI<\/strong>.<\/p>\n<p>Emailvision travaille ce point, en prenant des engagements tr\u00e8s fort sur la nature de ces listes d&#8217;email :<\/p>\n<ul>\n<li>Ce n&rsquo;est pas du spam car<strong> les utilisateurs de la liste ont tous, obligatoirement, explicitement choisi de recevoir des mails<\/strong> (ce qu&rsquo;on appel \u00ab\u00a0l&rsquo;opt-in\u00a0\u00bb) ;<\/li>\n<li>L<strong>&lsquo;option de d\u00e9sabonnement est toujours pr\u00e9sente dans chaque mail, et elle est prise en compte d\u00e8s qu&rsquo;un utilisateur le demande<\/strong>. Vous savez comme moi que ce n&rsquo;est pas toujours le cas&#8230; J&rsquo;en connais qui continue \u00e0 m&rsquo;envoyer des offres promotionnelles, malgr\u00e9s mon d\u00e9sabonnement&#8230;<\/li>\n<\/ul>\n<p>Avec ces garanties, Emailvision peut n\u00e9gocier avec les diff\u00e9rentes plates-formes des FAI pour ne pas \u00eatre \u00ab\u00a0black list\u00e9\u00a0\u00bb<strong> <\/strong>(les mails qui proviennent des serveurs qui sont mis sur ces listes noirs sont syst\u00e9matiquement mis dans la poubelle de spam).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>J&rsquo;\u00e9tais il y a quelques jours avec Daniel Broche de Discounteo, et on discutait &#8230; e-commerce \u00e9videment ! L&rsquo;un des leviers fort, pour garder le contact avec les clients, c&rsquo;est bien \u00e9videment la \u00ab\u00a0Newsletter\u00a0\u00bb : \u00e7a permet d&rsquo;informer les clients des nouveaut\u00e9s, des promotions, &#8230; Daniel me disait qu&rsquo;en passant par Emailvision, il a multipli\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[371,373],"class_list":["post-134","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-e-commerce","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EMailVision : X 10 ! - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/04\/03\/emailvision-x-10-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EMailVision : X 10 ! - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"J&rsquo;\u00e9tais il y a quelques jours avec Daniel Broche de Discounteo, et on discutait &#8230; e-commerce \u00e9videment ! 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