{"id":1302,"date":"2009-05-12T21:31:19","date_gmt":"2009-05-12T20:31:19","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=1302"},"modified":"2009-05-12T21:31:58","modified_gmt":"2009-05-12T20:31:58","slug":"il-se-passe-quoi-apres-la-mise-du-produit-au-panier","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2009\/05\/12\/il-se-passe-quoi-apres-la-mise-du-produit-au-panier\/","title":{"rendered":"Il se passe quoi apr\u00e8s la mise du produit au panier ?"},"content":{"rendered":"<p>Le client est sur la page du produit.<\/p>\n<p>Il h\u00e9site, &#8230; Puis se d\u00e9cide : <strong>il clique sur le magnifique bouton \u00ab\u00a0ajouter au panier\u00a0\u00bb<\/strong>.<\/p>\n<p>Et alors ?<\/p>\n<p>Il se passe quoi sur votre site ?<\/p>\n<p>Il y a pleins de comportements diff\u00e9rents si on regarde bien&#8230;<\/p>\n<p><strong>Sur certains sites, il ne se passe rien<\/strong>&#8230; Ou plut\u00f4t presque rien. Le compteur du nombre de produits dans le panier s&rsquo;incr\u00e9mente, et c&rsquo;est tout.<\/p>\n<p>Id\u00e9e ? Simple : <strong>vous laissez le client se promener dans la boutique<\/strong> aussi longtemps qu&rsquo;il le souhaite. L&rsquo;objectif est donc d&rsquo;<strong>augmenter le panier moyen<\/strong>, au risque de baisser un peu le taux de transformation.<\/p>\n<p>A l&rsquo;oppos\u00e9, <strong>sur certains sites, vous arrivez directement dans le processus achat<\/strong>.<\/p>\n<p>L&rsquo;id\u00e9e est dans ce cas bien \u00e9vidente : vous cherchez \u00e0 <strong>maximiser le taux de transformation<\/strong>.<\/p>\n<p>En g\u00e9n\u00e9ral, on est dans ce deuxi\u00e8me cas quand les produits sont assez cher. Pas la peine de chercher \u00e0 faire ajouter 5 produits&#8230;<\/p>\n<p>Entre ces deux extr\u00eames, il existe pas mal de variantes.<\/p>\n<p>La plus courante consiste \u00e0 poser la question \u00e0 l&rsquo;internaute : \u00ab\u00a0voulez vous rester dans la boutique ou aller \u00e0 la caisse ?\u00a0\u00bb<\/p>\n<p>Cette question est parfois pos\u00e9 sur une page sp\u00e9cifique.<\/p>\n<p>sur d&rsquo;autres sites, un calque s&rsquo;ouvre pour poser la question directement dans la fen\u00eatre en cours.<\/p>\n<p>Mais l&rsquo;id\u00e9e est bien la m\u00eame.<\/p>\n<p>Alors, chez vous, il se passe quoi apr\u00e8s la mise du produit au panier ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le client est sur la page du produit. Il h\u00e9site, &#8230; Puis se d\u00e9cide : il clique sur le magnifique bouton \u00ab\u00a0ajouter au panier\u00a0\u00bb. Et alors ? Il se passe quoi sur votre site ? Il y a pleins de comportements diff\u00e9rents si on regarde bien&#8230; Sur certains sites, il ne se passe rien&#8230; Ou [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,373],"class_list":["post-1302","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Il se passe quoi apr\u00e8s la mise du produit au panier ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2009\/05\/12\/il-se-passe-quoi-apres-la-mise-du-produit-au-panier\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il se passe quoi apr\u00e8s la mise du produit au panier ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Le client est sur la page du produit. 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