{"id":13,"date":"2007-01-22T07:20:06","date_gmt":"2007-01-22T06:20:06","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/01\/22\/abonnement-oui-mais-a-quoi\/"},"modified":"2007-01-22T07:20:06","modified_gmt":"2007-01-22T06:20:06","slug":"abonnement-oui-mais-a-quoi","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/01\/22\/abonnement-oui-mais-a-quoi\/","title":{"rendered":"Abonnement : oui, mais \u00e0 quoi ?"},"content":{"rendered":"<p>La premi\u00e8re fois que j&rsquo;en ai entendu parler, c&rsquo;\u00e9tait pour des chaussettes :<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0701\/AbonnementChaussettes.jpg\" \/><\/p>\n<p><small><em> Exemple d&rsquo;abonnement pour des chaussettes, sur le site <a target=\"_blank\" href=\"http:\/\/www.machaussette.com\/abonnement\/\">Machaussette<\/a><\/em><\/small><\/p>\n<p>L&rsquo;id\u00e9e de recevoir directement chez soi des chaussettes : l&rsquo;id\u00e9e est int\u00e9ressante : \u00e7a vous amuse, vous, d&rsquo;aller acheter vos chaussettes ?<\/p>\n<p>R\u00e9cemment, j&rsquo;ai entendu parler de ce deuxi\u00e8me exemple :<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0701\/AbonnementBrosseADent.jpg\" \/><\/p>\n<p><em><small>Autre exemple d&rsquo;abonnement, sur <a target=\"_blank\" href=\"http:\/\/www.brosseadomicile.com\/web\/accueil.do\">BrosseADomicile<\/a> <\/small><\/em><\/p>\n<p>Pourquoi pas ? Et pour quels autres produits peut-on s&rsquo;abonner ? Tout ce qu&rsquo;on consomme r\u00e9guli\u00e8rement&#8230;<br \/>\nMais tout cela am\u00e8ne \u00e0 se poser plusieurs questions :<\/p>\n<p>Oui, des services qui font gagner du temps, c&rsquo;est int\u00e9ressant.<\/p>\n<p>Oui, <strong>il y a des march\u00e9s de niche, o\u00f9 des sp\u00e9cialistes peuvent d\u00e9velopper leur business<\/strong>, parce qu&rsquo;ils sont sp\u00e9cialistes justement, et qu&rsquo;<strong>ils comprennent mieux le produit qu&rsquo;un autre, et donc, s&rsquo;ils sont bien conseill\u00e9s ou qu&rsquo;ils ont la fibre marketing <\/strong>(et les moyens pour la mettre en oeuvre)<strong>, ils peuvent le vendre mieux<\/strong>.<\/p>\n<p>Mais d&rsquo;un autre c\u00f4t\u00e9, les utilisateurs sont ils pr\u00eat \u00e0 avoir comme \u00e7a des dizaines, des centaines d&rsquo;abonnements, dispers\u00e9s sur autant d&rsquo;entreprises ?<\/p>\n<p>Je pense que <strong>ce march\u00e9 va se d\u00e9velopper<\/strong> et qu&rsquo;\u00e0 terme <strong>ce march\u00e9 des abonnements va se consolider<\/strong>, permettant :<\/p>\n<ul>\n<li>Un service plus simple pour l&rsquo;utilisateur<\/li>\n<li>La possibilit\u00e9 de mutualiser pas mal de choses, et donc d&rsquo;offrir un service tr\u00e8s bien fait<\/li>\n<li>Un bilan \u00e9cologique meilleur, car les livraisons pourront \u00eatre mutualis\u00e9es<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La premi\u00e8re fois que j&rsquo;en ai entendu parler, c&rsquo;\u00e9tait pour des chaussettes : Exemple d&rsquo;abonnement pour des chaussettes, sur le site Machaussette L&rsquo;id\u00e9e de recevoir directement chez soi des chaussettes : l&rsquo;id\u00e9e est int\u00e9ressante : \u00e7a vous amuse, vous, d&rsquo;aller acheter vos chaussettes ? R\u00e9cemment, j&rsquo;ai entendu parler de ce deuxi\u00e8me exemple : Autre exemple [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[371,373],"class_list":["post-13","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-e-commerce","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Abonnement : oui, mais \u00e0 quoi ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/01\/22\/abonnement-oui-mais-a-quoi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Abonnement : oui, mais \u00e0 quoi ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"La premi\u00e8re fois que j&rsquo;en ai entendu parler, c&rsquo;\u00e9tait pour des chaussettes : Exemple d&rsquo;abonnement pour des chaussettes, sur le site Machaussette L&rsquo;id\u00e9e de recevoir directement chez soi des chaussettes : l&rsquo;id\u00e9e est int\u00e9ressante : \u00e7a vous amuse, vous, d&rsquo;aller acheter vos chaussettes ? 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