{"id":1275,"date":"2009-04-30T21:33:29","date_gmt":"2009-04-30T20:33:29","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=1275"},"modified":"2009-04-30T21:33:29","modified_gmt":"2009-04-30T20:33:29","slug":"le-e-commerce-cest-du-commerce","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2009\/04\/30\/le-e-commerce-cest-du-commerce\/","title":{"rendered":"Le e-commerce, c&rsquo;est du commerce !"},"content":{"rendered":"<p>Pourquoi se \u00ab\u00a0prendre le choux\u00a0\u00bb ?<\/p>\n<p><strong>Vendre, c&rsquo;est vendre.<\/strong><\/p>\n<p>Le canal de vente n&rsquo;est qu&rsquo;un moyen !<\/p>\n<p>Le commerce existe depuis&#8230; bien longtemps (le plus vieux m\u00e9tier du monde \ud83d\ude09 ?).<\/p>\n<p>Donc, vendre, c&rsquo;est <strong>avant tout une question d&rsquo;offre et de demande<\/strong>.<\/p>\n<p>Il faut <strong>le bon produit<\/strong>, qui r\u00e9pond \u00e0 un vrai besoin (ou plus pr\u00e9cis\u00e9ment, \u00e0 un vrai \u00ab\u00a0sentiment\u00a0\u00bb de besoin).<\/p>\n<p>Il faut <strong>le bon prix<\/strong> (celui qu&rsquo;est pr\u00eat \u00e0 mettre le client, ni plus ni moins).<\/p>\n<p>Il faut <strong>bien travailler la mise en valeur<\/strong> (faire briller le sou disais l&rsquo;un des commerciaux de Wokup!).<\/p>\n<p>Donc, sur le Web, tout cela reste bien \u00e9videment vrai :<\/p>\n<p>Comme dans le monde physique, on g\u00e8re des rayons.<br \/>\nL&rsquo;art de la vente, c&rsquo;est l&rsquo;art de bien agencer son magasin, r\u00e9el ou virtuel.<br \/>\nLa disposition des produits, tr\u00e8s visible ou moins visible, c&rsquo;est pareil !<\/p>\n<p>La t\u00eate de gondole, si importante dans le r\u00e9el, l&rsquo;est tout autant dans le virtuel.<\/p>\n<p>Et puis il faut rendre la vie du client plus facile.<br \/>\nL\u00e0 aussi, ce sont les m\u00eames fondamentaux.<br \/>\nDans\u00a0 le r\u00e9el, on travaille l&rsquo;acc\u00e8s, le parking, les caisses \u00ab\u00a0sans attente\u00a0\u00bb, &#8230;<br \/>\nDans le virtuel, on travaille la qualit\u00e9 des messages et des processus, les temps de r\u00e9ponses&#8230;<\/p>\n<p>Enfin, il faut fid\u00e9liser.<br \/>\nPareil : beaucoup de m\u00e9canismes communs : cartes de fidelit\u00e9, bons de r\u00e9ductions, Mailing &amp; eMailing.<\/p>\n<p>Je vous le dis : le commerce, c&rsquo;est du commerce !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pourquoi se \u00ab\u00a0prendre le choux\u00a0\u00bb ? Vendre, c&rsquo;est vendre. Le canal de vente n&rsquo;est qu&rsquo;un moyen ! Le commerce existe depuis&#8230; bien longtemps (le plus vieux m\u00e9tier du monde \ud83d\ude09 ?). Donc, vendre, c&rsquo;est avant tout une question d&rsquo;offre et de demande. Il faut le bon produit, qui r\u00e9pond \u00e0 un vrai besoin (ou plus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,373],"class_list":["post-1275","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le e-commerce, c&#039;est du commerce ! - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2009\/04\/30\/le-e-commerce-cest-du-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le e-commerce, c&#039;est du commerce ! - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Pourquoi se \u00ab\u00a0prendre le choux\u00a0\u00bb ? Vendre, c&rsquo;est vendre. Le canal de vente n&rsquo;est qu&rsquo;un moyen ! Le commerce existe depuis&#8230; bien longtemps (le plus vieux m\u00e9tier du monde \ud83d\ude09 ?). Donc, vendre, c&rsquo;est avant tout une question d&rsquo;offre et de demande. 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