{"id":1216,"date":"2009-04-16T21:08:21","date_gmt":"2009-04-16T20:08:21","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=1216"},"modified":"2009-04-16T21:10:13","modified_gmt":"2009-04-16T20:10:13","slug":"difference-entre-valeur-et-business-model","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2009\/04\/16\/difference-entre-valeur-et-business-model\/","title":{"rendered":"Diff\u00e9rence entre valeur et business model !"},"content":{"rendered":"<p>J&rsquo;entends tr\u00e8s souvent dire que <strong>pour une startup, il est essentiel d&rsquo;avoir un business model<\/strong>.<\/p>\n<p>En clair, <strong>une boite doit savoir comment elle gagne de l&rsquo;argent<\/strong>.<\/p>\n<p>Cela sonne comme une \u00e9vidence&#8230;<\/p>\n<p>Et pourtant, et pourtant&#8230;<\/p>\n<p><strong>Google, eBay, Skype, et bien d&rsquo;autres n&rsquo;avaient aucune id\u00e9e du business model lors de leur cr\u00e9ation !<\/strong><\/p>\n<p>Fallait il les jeter, d&rsquo;un revers de main rapide et n\u00e9gligeant ?<\/p>\n<p>A mon sens, <strong>il y a une diff\u00e9rence fondamental entre la valeur que cr\u00e9e une entreprise, et son business model<\/strong>.<\/p>\n<p>Et <strong>si j&rsquo;\u00e9tais investisseur, je me concentrerais plus sur la valeur cr\u00e9\u00e9e que sur le business model<\/strong>.<\/p>\n<p>Je m&rsquo;explique :<\/p>\n<p>Sur Internet, on peut tout \u00e0 fait avoir une id\u00e9e en rupture, id\u00e9e qui va, si elle marche, cr\u00e9er beaucoup de valeur.<\/p>\n<p>On peut prendre l&rsquo;un des exemples ci-dessus&#8230; Google par exemple.<\/p>\n<p>La rupture est clair : apporter un r\u00e9sultat de recherche plus rapide et plus pertinent.<\/p>\n<p>La valeur est \u00e9vidente : elle est la conjonction de la connaissance du web et des internautes.<\/p>\n<p><strong>Le business model n&rsquo;existait pas \u00e0 la cr\u00e9ation de Google<\/strong>. Les fondateurs avaient plut\u00f4t dans l&rsquo;id\u00e9e de vendre leur techno aux entreprises pour indexer les intranets (ce qui existe d&rsquo;ailleur, c&rsquo;est l&rsquo;offre GSA).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>J&rsquo;entends tr\u00e8s souvent dire que pour une startup, il est essentiel d&rsquo;avoir un business model. En clair, une boite doit savoir comment elle gagne de l&rsquo;argent. Cela sonne comme une \u00e9vidence&#8230; Et pourtant, et pourtant&#8230; Google, eBay, Skype, et bien d&rsquo;autres n&rsquo;avaient aucune id\u00e9e du business model lors de leur cr\u00e9ation ! Fallait il les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,373,374],"class_list":["post-1216","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-marketing","tag-entrepreneuriat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diff\u00e9rence entre valeur et business model ! - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2009\/04\/16\/difference-entre-valeur-et-business-model\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diff\u00e9rence entre valeur et business model ! - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"J&rsquo;entends tr\u00e8s souvent dire que pour une startup, il est essentiel d&rsquo;avoir un business model. En clair, une boite doit savoir comment elle gagne de l&rsquo;argent. Cela sonne comme une \u00e9vidence&#8230; Et pourtant, et pourtant&#8230; Google, eBay, Skype, et bien d&rsquo;autres n&rsquo;avaient aucune id\u00e9e du business model lors de leur cr\u00e9ation ! Fallait il les [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2009\/04\/16\/difference-entre-valeur-et-business-model\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2009-04-16T20:08:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2009-04-16T20:10:13+00:00\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/04\\\/16\\\/difference-entre-valeur-et-business-model\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/04\\\/16\\\/difference-entre-valeur-et-business-model\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"Diff\u00e9rence entre valeur et business model !\",\"datePublished\":\"2009-04-16T20:08:21+00:00\",\"dateModified\":\"2009-04-16T20:10:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/04\\\/16\\\/difference-entre-valeur-et-business-model\\\/\"},\"wordCount\":229,\"commentCount\":6,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"keywords\":[\"ARAOK !\",\"e-marketing\",\"Entrepreneuriat\"],\"articleSection\":[\"e-commerce\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/04\\\/16\\\/difference-entre-valeur-et-business-model\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/04\\\/16\\\/difference-entre-valeur-et-business-model\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/04\\\/16\\\/difference-entre-valeur-et-business-model\\\/\",\"name\":\"Diff\u00e9rence entre valeur et business model ! - Ziserman.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\"},\"datePublished\":\"2009-04-16T20:08:21+00:00\",\"dateModified\":\"2009-04-16T20:10:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/04\\\/16\\\/difference-entre-valeur-et-business-model\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/04\\\/16\\\/difference-entre-valeur-et-business-model\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/04\\\/16\\\/difference-entre-valeur-et-business-model\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Diff\u00e9rence entre valeur et business model !\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\",\"name\":\"BLOG E-COMMERCE\",\"description\":\"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\",\"name\":\"Fran\u00e7ois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7ois\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\"},\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Diff\u00e9rence entre valeur et business model ! - Ziserman.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ziserman.com\/blog\/2009\/04\/16\/difference-entre-valeur-et-business-model\/","og_locale":"fr_FR","og_type":"article","og_title":"Diff\u00e9rence entre valeur et business model ! - Ziserman.com","og_description":"J&rsquo;entends tr\u00e8s souvent dire que pour une startup, il est essentiel d&rsquo;avoir un business model. En clair, une boite doit savoir comment elle gagne de l&rsquo;argent. Cela sonne comme une \u00e9vidence&#8230; Et pourtant, et pourtant&#8230; Google, eBay, Skype, et bien d&rsquo;autres n&rsquo;avaient aucune id\u00e9e du business model lors de leur cr\u00e9ation ! Fallait il les [&hellip;]","og_url":"https:\/\/www.ziserman.com\/blog\/2009\/04\/16\/difference-entre-valeur-et-business-model\/","og_site_name":"Ziserman.com","article_published_time":"2009-04-16T20:08:21+00:00","article_modified_time":"2009-04-16T20:10:13+00:00","author":"Fran\u00e7ois","twitter_card":"summary_large_image","twitter_creator":"@ziserman","twitter_site":"@ziserman","twitter_misc":{"\u00c9crit par":"Fran\u00e7ois","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ziserman.com\/blog\/2009\/04\/16\/difference-entre-valeur-et-business-model\/#article","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/2009\/04\/16\/difference-entre-valeur-et-business-model\/"},"author":{"name":"Fran\u00e7ois","@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"headline":"Diff\u00e9rence entre valeur et business model !","datePublished":"2009-04-16T20:08:21+00:00","dateModified":"2009-04-16T20:10:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2009\/04\/16\/difference-entre-valeur-et-business-model\/"},"wordCount":229,"commentCount":6,"publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"keywords":["ARAOK !","e-marketing","Entrepreneuriat"],"articleSection":["e-commerce"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ziserman.com\/blog\/2009\/04\/16\/difference-entre-valeur-et-business-model\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ziserman.com\/blog\/2009\/04\/16\/difference-entre-valeur-et-business-model\/","url":"https:\/\/www.ziserman.com\/blog\/2009\/04\/16\/difference-entre-valeur-et-business-model\/","name":"Diff\u00e9rence entre valeur et business model ! - Ziserman.com","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/#website"},"datePublished":"2009-04-16T20:08:21+00:00","dateModified":"2009-04-16T20:10:13+00:00","breadcrumb":{"@id":"https:\/\/www.ziserman.com\/blog\/2009\/04\/16\/difference-entre-valeur-et-business-model\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ziserman.com\/blog\/2009\/04\/16\/difference-entre-valeur-et-business-model\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ziserman.com\/blog\/2009\/04\/16\/difference-entre-valeur-et-business-model\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.ziserman.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Diff\u00e9rence entre valeur et business model !"}]},{"@type":"WebSite","@id":"https:\/\/www.ziserman.com\/blog\/#website","url":"https:\/\/www.ziserman.com\/blog\/","name":"BLOG E-COMMERCE","description":"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie","publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ziserman.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72","name":"Fran\u00e7ois","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","caption":"Fran\u00e7ois"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g"},"url":"https:\/\/www.ziserman.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/1216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/comments?post=1216"}],"version-history":[{"count":0,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/1216\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/media?parent=1216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/categories?post=1216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/tags?post=1216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}