{"id":121,"date":"2007-03-26T15:09:31","date_gmt":"2007-03-26T14:09:31","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/03\/26\/jv-web-achete-des-mots-cles-pour-vous\/"},"modified":"2007-03-26T15:14:39","modified_gmt":"2007-03-26T14:14:39","slug":"jv-web-achete-des-mots-cles-pour-vous","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/03\/26\/jv-web-achete-des-mots-cles-pour-vous\/","title":{"rendered":"JV Web  : ach\u00e8te des mots cl\u00e9s pour vous !"},"content":{"rendered":"<p>Vous connaissez <a href=\"http:\/\/www.jvweb.fr\/fr\/index.html\" title=\"Aller sur la page d'accueil de JV Web\" target=\"_blank\">JV Web<\/a> ?<\/p>\n<p>Je vous ai d\u00e9j\u00e0 bien souvent parl\u00e9 de l&rsquo;affiliation qui est un booster cl\u00e9 du ecommerce.<\/p>\n<p><em>Vous pouvez aller sur <a href=\"http:\/\/www.ziserman.com\/blog\/2007\/02\/15\/vente-directe-et-indirecte-sur-internet\/\" title=\"Aller sur le billet qui intrudiot l'affiliation\" target=\"_blank\">ce billet pour une introduction sur l&rsquo;affiliation<\/a>, ou aller <a href=\"http:\/\/www.ziserman.com\/blog\/?s=affiliation\" title=\"Aller sur la liste des billets sur l'affiliation\" target=\"_blank\">ici pour voir tous les billets sur ce sujet<\/a>). <\/em><\/p>\n<p>Une fois qu&rsquo;un marchand a lanc\u00e9 un programme sur une plate-forme d&rsquo;affiliation, <strong>plusieurs types d&rsquo;acteurs peuvent d&#8217;emparer du programme, pour faire du business et booster les ventes du site<\/strong>.<\/p>\n<p>Un acteur particulier est appel\u00e9 \u00ab\u00a0keyworder\u00a0\u00bb (pas beau mais efficace !).<\/p>\n<p><strong>Ils ach\u00e8tent des mots cl\u00e9s, sur les plate-formes de publicit\u00e9 en ligne <\/strong>(<a href=\"https:\/\/adwords.google.fr\" title=\"Aller sur la page d'accueil de la r\u00e9gie publicitaire de Google : Adwords\" target=\"_blank\">Google Adwords<\/a> &amp; co), <strong>et am\u00e8nent donc du trafic sur le site marchand, en prenant une commission d&rsquo;affiliation au passage<\/strong>.<\/p>\n<p>Pour le marchand, le keyworder est un affili\u00e9 comme un autre.<\/p>\n<p>Voici un petit sch\u00e9ma pour illustrer la cha\u00eene de valeur :<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0703\/jvweb2.jpg\" title=\"Sch\u00e9ma pr\u00e9sentant l'ensemble des acteurs de la cha\u00eene avec le marchand, la plate forme d'affiliation, le keyworder, et les moteurs de publicit\u00e9\" alt=\"Sch\u00e9ma pr\u00e9sentant l'ensemble des acteurs de la cha\u00eene avec le marchand, la plate forme d'affiliation, le keyworder, et les moteurs de publicit\u00e9\" height=\"541\" width=\"492\" \/><\/p>\n<p>Dans cet exemple fictif, le site marchand <a href=\"http:\/\/discounteo.com\/\" title=\"Aller sur le site marchand Discounteo\" target=\"_blank\">Discounteo<\/a> a un programme d&rsquo;affiliation avec la plate-forme d&rsquo;affiliation <a href=\"http:\/\/v4.cibleclick.com\/\" title=\"Aller sur le site de la plate-forme d'affiliation Cibleclick\" target=\"_blank\">Cibleclick<\/a>.<\/p>\n<p>JVWeb, attir\u00e9 par le programme attractif de Discounteo (produits grands public, prix attractifs, &#8230;), ach\u00e8te des mots cl\u00e9s sur les principales plate-formes de publicit\u00e9 en ligne.<\/p>\n<p>Si un Internaute clique sur l&rsquo;un des liens sponsoris\u00e9 \u00e9dit\u00e9 par JVWeb, il va bien arriver sur la page produit de Discounteo, mais via le keyworder. Dans ce cas, chacun touche sa commission d\u00e9finie par le programme d&rsquo;affiliation (le keyworder et la plate-forme d&rsquo;affiliation).<\/p>\n<p>Ce qui me semble vraiment remarquable, c&rsquo;est que <strong>les keyworders ne travaillent qu&rsquo;\u00e0 la performance<\/strong> : leurs seuls revenus sont ceux g\u00e9n\u00e9r\u00e9s par le programme d&rsquo;affiliation.<\/p>\n<p><strong>Ils prennent donc tous les risques financiers<\/strong>, quands ils d\u00e9cident de lancer une campagne avec un marchand.<\/p>\n<p>Pourquoi les marchands ne font pas eux-m\u00eame ce travail ?<\/p>\n<p>Bonne question (merci) : parce-que <strong>c&rsquo;est un vrai m\u00e9tier <\/strong>! Une boite comme <strong>JV Web est un savant mixe de diff\u00e9rentes comp\u00e9tences <\/strong>(s\u00e9mantique, expertise sur les moteurs de recherche, analyse des usages sur Internet) <strong>plus quelques outils logiciels<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous connaissez JV Web ? Je vous ai d\u00e9j\u00e0 bien souvent parl\u00e9 de l&rsquo;affiliation qui est un booster cl\u00e9 du ecommerce. Vous pouvez aller sur ce billet pour une introduction sur l&rsquo;affiliation, ou aller ici pour voir tous les billets sur ce sujet). Une fois qu&rsquo;un marchand a lanc\u00e9 un programme sur une plate-forme d&rsquo;affiliation, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[371,373],"class_list":["post-121","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-e-commerce","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JV Web : ach\u00e8te des mots cl\u00e9s pour vous ! - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/03\/26\/jv-web-achete-des-mots-cles-pour-vous\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JV Web : ach\u00e8te des mots cl\u00e9s pour vous ! - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Vous connaissez JV Web ? Je vous ai d\u00e9j\u00e0 bien souvent parl\u00e9 de l&rsquo;affiliation qui est un booster cl\u00e9 du ecommerce. Vous pouvez aller sur ce billet pour une introduction sur l&rsquo;affiliation, ou aller ici pour voir tous les billets sur ce sujet). Une fois qu&rsquo;un marchand a lanc\u00e9 un programme sur une plate-forme d&rsquo;affiliation, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2007\/03\/26\/jv-web-achete-des-mots-cles-pour-vous\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2007-03-26T14:09:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2007-03-26T14:14:39+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ziserman.com\/blog\/.images\/0703\/jvweb2.jpg\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/03\\\/26\\\/jv-web-achete-des-mots-cles-pour-vous\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/03\\\/26\\\/jv-web-achete-des-mots-cles-pour-vous\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"JV Web : ach\u00e8te des mots cl\u00e9s pour vous !\",\"datePublished\":\"2007-03-26T14:09:31+00:00\",\"dateModified\":\"2007-03-26T14:14:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/03\\\/26\\\/jv-web-achete-des-mots-cles-pour-vous\\\/\"},\"wordCount\":350,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/03\\\/26\\\/jv-web-achete-des-mots-cles-pour-vous\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/.images\\\/0703\\\/jvweb2.jpg\",\"keywords\":[\"e-commerce\",\"e-marketing\"],\"articleSection\":[\"e-commerce\",\"e-marketing\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/03\\\/26\\\/jv-web-achete-des-mots-cles-pour-vous\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/03\\\/26\\\/jv-web-achete-des-mots-cles-pour-vous\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/03\\\/26\\\/jv-web-achete-des-mots-cles-pour-vous\\\/\",\"name\":\"JV Web : ach\u00e8te des mots cl\u00e9s pour vous ! - Ziserman.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/03\\\/26\\\/jv-web-achete-des-mots-cles-pour-vous\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/03\\\/26\\\/jv-web-achete-des-mots-cles-pour-vous\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/.images\\\/0703\\\/jvweb2.jpg\",\"datePublished\":\"2007-03-26T14:09:31+00:00\",\"dateModified\":\"2007-03-26T14:14:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/03\\\/26\\\/jv-web-achete-des-mots-cles-pour-vous\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/03\\\/26\\\/jv-web-achete-des-mots-cles-pour-vous\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/03\\\/26\\\/jv-web-achete-des-mots-cles-pour-vous\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/.images\\\/0703\\\/jvweb2.jpg\",\"contentUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/.images\\\/0703\\\/jvweb2.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/03\\\/26\\\/jv-web-achete-des-mots-cles-pour-vous\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"JV Web : ach\u00e8te des mots cl\u00e9s pour vous !\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\",\"name\":\"BLOG E-COMMERCE\",\"description\":\"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\",\"name\":\"Fran\u00e7ois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7ois\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\"},\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"JV Web : ach\u00e8te des mots cl\u00e9s pour vous ! - Ziserman.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ziserman.com\/blog\/2007\/03\/26\/jv-web-achete-des-mots-cles-pour-vous\/","og_locale":"fr_FR","og_type":"article","og_title":"JV Web : ach\u00e8te des mots cl\u00e9s pour vous ! - Ziserman.com","og_description":"Vous connaissez JV Web ? Je vous ai d\u00e9j\u00e0 bien souvent parl\u00e9 de l&rsquo;affiliation qui est un booster cl\u00e9 du ecommerce. Vous pouvez aller sur ce billet pour une introduction sur l&rsquo;affiliation, ou aller ici pour voir tous les billets sur ce sujet). Une fois qu&rsquo;un marchand a lanc\u00e9 un programme sur une plate-forme d&rsquo;affiliation, [&hellip;]","og_url":"https:\/\/www.ziserman.com\/blog\/2007\/03\/26\/jv-web-achete-des-mots-cles-pour-vous\/","og_site_name":"Ziserman.com","article_published_time":"2007-03-26T14:09:31+00:00","article_modified_time":"2007-03-26T14:14:39+00:00","og_image":[{"url":"http:\/\/www.ziserman.com\/blog\/.images\/0703\/jvweb2.jpg","type":"","width":"","height":""}],"author":"Fran\u00e7ois","twitter_card":"summary_large_image","twitter_creator":"@ziserman","twitter_site":"@ziserman","twitter_misc":{"\u00c9crit par":"Fran\u00e7ois","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ziserman.com\/blog\/2007\/03\/26\/jv-web-achete-des-mots-cles-pour-vous\/#article","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/03\/26\/jv-web-achete-des-mots-cles-pour-vous\/"},"author":{"name":"Fran\u00e7ois","@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"headline":"JV Web : ach\u00e8te des mots cl\u00e9s pour vous !","datePublished":"2007-03-26T14:09:31+00:00","dateModified":"2007-03-26T14:14:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/03\/26\/jv-web-achete-des-mots-cles-pour-vous\/"},"wordCount":350,"commentCount":2,"publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"image":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/03\/26\/jv-web-achete-des-mots-cles-pour-vous\/#primaryimage"},"thumbnailUrl":"http:\/\/www.ziserman.com\/blog\/.images\/0703\/jvweb2.jpg","keywords":["e-commerce","e-marketing"],"articleSection":["e-commerce","e-marketing"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ziserman.com\/blog\/2007\/03\/26\/jv-web-achete-des-mots-cles-pour-vous\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ziserman.com\/blog\/2007\/03\/26\/jv-web-achete-des-mots-cles-pour-vous\/","url":"https:\/\/www.ziserman.com\/blog\/2007\/03\/26\/jv-web-achete-des-mots-cles-pour-vous\/","name":"JV Web : ach\u00e8te des mots cl\u00e9s pour vous ! - Ziserman.com","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/03\/26\/jv-web-achete-des-mots-cles-pour-vous\/#primaryimage"},"image":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/03\/26\/jv-web-achete-des-mots-cles-pour-vous\/#primaryimage"},"thumbnailUrl":"http:\/\/www.ziserman.com\/blog\/.images\/0703\/jvweb2.jpg","datePublished":"2007-03-26T14:09:31+00:00","dateModified":"2007-03-26T14:14:39+00:00","breadcrumb":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/03\/26\/jv-web-achete-des-mots-cles-pour-vous\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ziserman.com\/blog\/2007\/03\/26\/jv-web-achete-des-mots-cles-pour-vous\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.ziserman.com\/blog\/2007\/03\/26\/jv-web-achete-des-mots-cles-pour-vous\/#primaryimage","url":"http:\/\/www.ziserman.com\/blog\/.images\/0703\/jvweb2.jpg","contentUrl":"http:\/\/www.ziserman.com\/blog\/.images\/0703\/jvweb2.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ziserman.com\/blog\/2007\/03\/26\/jv-web-achete-des-mots-cles-pour-vous\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.ziserman.com\/blog\/"},{"@type":"ListItem","position":2,"name":"JV Web : ach\u00e8te des mots cl\u00e9s pour vous !"}]},{"@type":"WebSite","@id":"https:\/\/www.ziserman.com\/blog\/#website","url":"https:\/\/www.ziserman.com\/blog\/","name":"BLOG E-COMMERCE","description":"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie","publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ziserman.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72","name":"Fran\u00e7ois","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","caption":"Fran\u00e7ois"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g"},"url":"https:\/\/www.ziserman.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/comments?post=121"}],"version-history":[{"count":0,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/121\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/media?parent=121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/categories?post=121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/tags?post=121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}