{"id":12,"date":"2007-01-21T09:52:44","date_gmt":"2007-01-21T08:52:44","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=12"},"modified":"2007-01-21T18:24:24","modified_gmt":"2007-01-21T17:24:24","slug":"on-nous-cache-tout","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/01\/21\/on-nous-cache-tout\/","title":{"rendered":"On nous cache tout&#8230;"},"content":{"rendered":"<p>Trouv\u00e9 sur le site de <a target=\"_blank\" href=\"http:\/\/www.ziserman.com\/blog\/www.circuitcity.com\">CircuitCity<\/a>, ce matin :<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0701\/PasDePrix.jpg\" \/><\/p>\n<p>Le site nous propose donc de mettre dans notre panier un article sans qu&rsquo;on en connaisse le prix !<\/p>\n<p>Pourquoi ?<\/p>\n<p>Je pense que l&rsquo;id\u00e9e est de <strong>pousser l&rsquo;utilisateur \u00e0 remplir son panier, \u00e0 aller plus loin dans le processus achat<\/strong>.<br \/>\nOn peut imaginer aller plus loin, et n&rsquo;afficher le prix qu&rsquo;au dernier moment : par exemple au moment de rentrer son num\u00e9ro de carte bleue&#8230;<\/p>\n<p>C&rsquo;est un pari : l&rsquo;utilisateur peut effectivement \u00eatre tent\u00e9 d&rsquo;aller plus loin dans le processus. A contrario, il peut \u00eatre tent\u00e9 d&rsquo;aller voir ailleurs, sur d&rsquo;autres sites qui donnent directement le prix.<\/p>\n<p>D&rsquo;ailleurs, en g\u00e9n\u00e9ral, c&rsquo;est presque la strat\u00e9gie oppos\u00e9e qui est choisie : on affiche un super prix, qui ne contient pas les frais de ports, de garantie, des options&#8230; On cherche donc \u00e0 mettre \u00ab\u00a0un pied dans la porte\u00a0\u00bb avec un prix tr\u00e8s accrocheur, puis quand le processus achat est enclench\u00e9, on \u00ab\u00a0charge la mule\u00a0\u00bb&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trouv\u00e9 sur le site de CircuitCity, ce matin : Le site nous propose donc de mettre dans notre panier un article sans qu&rsquo;on en connaisse le prix ! Pourquoi ? Je pense que l&rsquo;id\u00e9e est de pousser l&rsquo;utilisateur \u00e0 remplir son panier, \u00e0 aller plus loin dans le processus achat. On peut imaginer aller plus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[371,373],"class_list":["post-12","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-e-commerce","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>On nous cache tout... - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/01\/21\/on-nous-cache-tout\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On nous cache tout... - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Trouv\u00e9 sur le site de CircuitCity, ce matin : Le site nous propose donc de mettre dans notre panier un article sans qu&rsquo;on en connaisse le prix ! 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