{"id":11310,"date":"2020-06-25T11:57:43","date_gmt":"2020-06-25T09:57:43","guid":{"rendered":"https:\/\/www.ziserman.com\/blog\/?p=11310"},"modified":"2020-06-25T11:57:44","modified_gmt":"2020-06-25T09:57:44","slug":"lavenir-du-ecommerce-omnicanal-local-mobile-et-personnalise","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2020\/06\/25\/lavenir-du-ecommerce-omnicanal-local-mobile-et-personnalise\/","title":{"rendered":"L’avenir du ecommerce : Omnicanal, Local, Mobile, et personnalis\u00e9 !"},"content":{"rendered":"\n

La crise du Covid a acc\u00e9l\u00e9r\u00e9 le processus de digitalisation : Nous tous, consommateurs, enferm\u00e9s chez nous, avons achet\u00e9 en ligne, et c’\u00e9tait souvent la seule fa\u00e7on de faire nos courses.<\/p>\n

\"Croissance<\/p>\n

Au del\u00e0 de cette p\u00e9riode particuli\u00e8re, le ecommerce continue sa perp\u00e9tuelle r\u00e9volution<\/strong> : le mobile repr\u00e9sente aujourd’hui plus de la moiti\u00e9 du trafic : le smartphone nous accompagne, partout, tout le temps, et c’est devenu un v\u00e9ritable auxiliaire de vie.\u00a0<\/p>\n

Bien s\u00fbr, le taux de transformation sur mobile est bien plus bas que sur l’ordinateur, mais l’usage n’est souvent pas comparable : le mobile est, plus que l’ordinateur, un \u00e9l\u00e9ment cl\u00e9 de l’exp\u00e9rience omnicanal<\/strong> :\u00a0<\/p>\n

Les clients vont sur le mobile, regardent les produits, comparent, cherchent des informations compl\u00e9mentaires, avant d’aller en magasin, ou m\u00eame pendant leur visite en magasin.\u00a0<\/p>\n

Une autre tendance est la volont\u00e9, de plus en plus forte, de consommer local<\/strong>.\u00a0 L\u00e0 aussi, la crise du Covid est apparue comme un signal, pour nous rappeler que rien n’est \u00e9ternel, et que la plan\u00e8te ne peut plus \u00eatre trait\u00e9e n’importe comment.\u00a0<\/p>\n

Bien s\u00fbr, entre le d\u00e9claratif (ce que disent les sondages) et les chiffres r\u00e9els, c’est le grand \u00e9cart : on veut tous faire du bien \u00e0 la plan\u00e8te, mais au moment de faire ses courses, si on nous propose un produit 5 fois moins cher, il est difficile de r\u00e9sister…. mais cela n’emp\u00eache pas les mentalit\u00e9s d’\u00e9voluer, et on sent bien qu’on est \u00e0 un moment de bascule.<\/p>\n

Dans ce contexte, une solution de personnalisation (comme Target2Sell<\/a>) est plus que jamais un \u00e9l\u00e9ment cl\u00e9 de cette transformation<\/strong>.<\/p>\n

Le client a besoin d’une exp\u00e9rience coh\u00e9rente, sur tous les points de contact<\/strong>\u00a0(ordinateur, mobile, magasin).<\/p>\n

Prenons un exemple : j’ai regard\u00e9 des produits sur mon smartphone. Quand je retourne sur le site depuis mon ordinateur, gr\u00e2ce \u00e0 une solution de personnalisation, le site marchand affiche ces produits d\u00e8s la page d’accueil. J’ai donc une exp\u00e9rience coh\u00e9rente et personnalis\u00e9e entre ma navigation mobile et mon ordinateur.<\/p>\n

Sur le mobile, le client est dans un contexte particulier. En mobilit\u00e9, le client a besoin de trouver tr\u00e8s vite ce qu’il cherche<\/strong>, et l’\u00e9cran est bien plus petit que celui de l’ordinateur. En particulier sur les pages affichant des listes de produits, le client aura besoin d’avoir les \u00ab\u00a0bons produits\u00a0\u00bb en haut de la liste. Sur le mobile plus qu’ailleurs, une solution de personnalisation est indispensable pour acc\u00e9l\u00e9rer la recherche du produit qu’il souhaite acheter.\u00a0<\/p>\n

Enfin, le moteur de personnalisation peut favoriser les produits locaux<\/strong>, soit parce que c’est le choix du marchand, soit parce que c’est ce que souhaite le client (soit pour les deux raisons combin\u00e9es \ud83d\ude42 ).<\/p>\n

L’avenir du commerce est donc omnicanal,\u00a0 mobile, local, et personnalis\u00e9 !<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":11315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[330,347],"class_list":["post-11310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-ecommerce","tag-moteur-de-recommandations-personnalisees"],"yoast_head":"\nL'avenir du ecommerce : Omnicanal, Local, Mobile, et personnalis\u00e9 ! - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2020\/06\/25\/lavenir-du-ecommerce-omnicanal-local-mobile-et-personnalise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'avenir du ecommerce : Omnicanal, Local, Mobile, et personnalis\u00e9 ! - Ziserman.com\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2020\/06\/25\/lavenir-du-ecommerce-omnicanal-local-mobile-et-personnalise\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-25T09:57:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-25T09:57:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2020\/06\/Aquarelle-Ferme-du-Bec-Hellouin_cre\u0301dit-Charles-Herve\u0301-Gruyer-scaled-1-e1593077670565.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"143\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2020\\\/06\\\/25\\\/lavenir-du-ecommerce-omnicanal-local-mobile-et-personnalise\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2020\\\/06\\\/25\\\/lavenir-du-ecommerce-omnicanal-local-mobile-et-personnalise\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"L’avenir du ecommerce : Omnicanal, Local, Mobile, et personnalis\u00e9 !\",\"datePublished\":\"2020-06-25T09:57:43+00:00\",\"dateModified\":\"2020-06-25T09:57:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2020\\\/06\\\/25\\\/lavenir-du-ecommerce-omnicanal-local-mobile-et-personnalise\\\/\"},\"wordCount\":509,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2020\\\/06\\\/25\\\/lavenir-du-ecommerce-omnicanal-local-mobile-et-personnalise\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Aquarelle-Ferme-du-Bec-Hellouin_cre\u00cc\u0081dit-Charles-Herve\u00cc\u0081-Gruyer-scaled-1-e1593077670565.jpg\",\"keywords\":[\"ecommerce\",\"moteur de recommandations personnalis\u00e9es\"],\"articleSection\":[\"e-commerce\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2020\\\/06\\\/25\\\/lavenir-du-ecommerce-omnicanal-local-mobile-et-personnalise\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2020\\\/06\\\/25\\\/lavenir-du-ecommerce-omnicanal-local-mobile-et-personnalise\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2020\\\/06\\\/25\\\/lavenir-du-ecommerce-omnicanal-local-mobile-et-personnalise\\\/\",\"name\":\"L'avenir du ecommerce : Omnicanal, Local, Mobile, et personnalis\u00e9 ! - Ziserman.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2020\\\/06\\\/25\\\/lavenir-du-ecommerce-omnicanal-local-mobile-et-personnalise\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2020\\\/06\\\/25\\\/lavenir-du-ecommerce-omnicanal-local-mobile-et-personnalise\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Aquarelle-Ferme-du-Bec-Hellouin_cre\u00cc\u0081dit-Charles-Herve\u00cc\u0081-Gruyer-scaled-1-e1593077670565.jpg\",\"datePublished\":\"2020-06-25T09:57:43+00:00\",\"dateModified\":\"2020-06-25T09:57:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2020\\\/06\\\/25\\\/lavenir-du-ecommerce-omnicanal-local-mobile-et-personnalise\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2020\\\/06\\\/25\\\/lavenir-du-ecommerce-omnicanal-local-mobile-et-personnalise\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2020\\\/06\\\/25\\\/lavenir-du-ecommerce-omnicanal-local-mobile-et-personnalise\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Aquarelle-Ferme-du-Bec-Hellouin_cre\u00cc\u0081dit-Charles-Herve\u00cc\u0081-Gruyer-scaled-1-e1593077670565.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Aquarelle-Ferme-du-Bec-Hellouin_cre\u00cc\u0081dit-Charles-Herve\u00cc\u0081-Gruyer-scaled-1-e1593077670565.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2020\\\/06\\\/25\\\/lavenir-du-ecommerce-omnicanal-local-mobile-et-personnalise\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L’avenir du ecommerce : Omnicanal, Local, Mobile, et personnalis\u00e9 !\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\",\"name\":\"BLOG E-COMMERCE\",\"description\":\"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\",\"name\":\"Fran\u00e7ois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7ois\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\"},\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L'avenir du ecommerce : Omnicanal, Local, Mobile, et personnalis\u00e9 ! - Ziserman.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ziserman.com\/blog\/2020\/06\/25\/lavenir-du-ecommerce-omnicanal-local-mobile-et-personnalise\/","og_locale":"fr_FR","og_type":"article","og_title":"L'avenir du ecommerce : Omnicanal, Local, Mobile, et personnalis\u00e9 ! - Ziserman.com","og_url":"https:\/\/www.ziserman.com\/blog\/2020\/06\/25\/lavenir-du-ecommerce-omnicanal-local-mobile-et-personnalise\/","og_site_name":"Ziserman.com","article_published_time":"2020-06-25T09:57:43+00:00","article_modified_time":"2020-06-25T09:57:44+00:00","og_image":[{"width":650,"height":143,"url":"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2020\/06\/Aquarelle-Ferme-du-Bec-Hellouin_cre\u0301dit-Charles-Herve\u0301-Gruyer-scaled-1-e1593077670565.jpg","type":"image\/jpeg"}],"author":"Fran\u00e7ois","twitter_card":"summary_large_image","twitter_creator":"@ziserman","twitter_site":"@ziserman","twitter_misc":{"\u00c9crit par":"Fran\u00e7ois","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ziserman.com\/blog\/2020\/06\/25\/lavenir-du-ecommerce-omnicanal-local-mobile-et-personnalise\/#article","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/2020\/06\/25\/lavenir-du-ecommerce-omnicanal-local-mobile-et-personnalise\/"},"author":{"name":"Fran\u00e7ois","@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"headline":"L’avenir du ecommerce : Omnicanal, Local, Mobile, et personnalis\u00e9 !","datePublished":"2020-06-25T09:57:43+00:00","dateModified":"2020-06-25T09:57:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2020\/06\/25\/lavenir-du-ecommerce-omnicanal-local-mobile-et-personnalise\/"},"wordCount":509,"commentCount":0,"publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"image":{"@id":"https:\/\/www.ziserman.com\/blog\/2020\/06\/25\/lavenir-du-ecommerce-omnicanal-local-mobile-et-personnalise\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2020\/06\/Aquarelle-Ferme-du-Bec-Hellouin_cre\u00cc\u0081dit-Charles-Herve\u00cc\u0081-Gruyer-scaled-1-e1593077670565.jpg","keywords":["ecommerce","moteur de recommandations personnalis\u00e9es"],"articleSection":["e-commerce"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ziserman.com\/blog\/2020\/06\/25\/lavenir-du-ecommerce-omnicanal-local-mobile-et-personnalise\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ziserman.com\/blog\/2020\/06\/25\/lavenir-du-ecommerce-omnicanal-local-mobile-et-personnalise\/","url":"https:\/\/www.ziserman.com\/blog\/2020\/06\/25\/lavenir-du-ecommerce-omnicanal-local-mobile-et-personnalise\/","name":"L'avenir du ecommerce : Omnicanal, Local, Mobile, et personnalis\u00e9 ! - Ziserman.com","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2020\/06\/25\/lavenir-du-ecommerce-omnicanal-local-mobile-et-personnalise\/#primaryimage"},"image":{"@id":"https:\/\/www.ziserman.com\/blog\/2020\/06\/25\/lavenir-du-ecommerce-omnicanal-local-mobile-et-personnalise\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2020\/06\/Aquarelle-Ferme-du-Bec-Hellouin_cre\u00cc\u0081dit-Charles-Herve\u00cc\u0081-Gruyer-scaled-1-e1593077670565.jpg","datePublished":"2020-06-25T09:57:43+00:00","dateModified":"2020-06-25T09:57:44+00:00","breadcrumb":{"@id":"https:\/\/www.ziserman.com\/blog\/2020\/06\/25\/lavenir-du-ecommerce-omnicanal-local-mobile-et-personnalise\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ziserman.com\/blog\/2020\/06\/25\/lavenir-du-ecommerce-omnicanal-local-mobile-et-personnalise\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.ziserman.com\/blog\/2020\/06\/25\/lavenir-du-ecommerce-omnicanal-local-mobile-et-personnalise\/#primaryimage","url":"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2020\/06\/Aquarelle-Ferme-du-Bec-Hellouin_cre\u00cc\u0081dit-Charles-Herve\u00cc\u0081-Gruyer-scaled-1-e1593077670565.jpg","contentUrl":"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2020\/06\/Aquarelle-Ferme-du-Bec-Hellouin_cre\u00cc\u0081dit-Charles-Herve\u00cc\u0081-Gruyer-scaled-1-e1593077670565.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ziserman.com\/blog\/2020\/06\/25\/lavenir-du-ecommerce-omnicanal-local-mobile-et-personnalise\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.ziserman.com\/blog\/"},{"@type":"ListItem","position":2,"name":"L’avenir du ecommerce : Omnicanal, Local, Mobile, et personnalis\u00e9 !"}]},{"@type":"WebSite","@id":"https:\/\/www.ziserman.com\/blog\/#website","url":"https:\/\/www.ziserman.com\/blog\/","name":"BLOG E-COMMERCE","description":"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie","publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ziserman.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72","name":"Fran\u00e7ois","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","caption":"Fran\u00e7ois"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g"},"url":"https:\/\/www.ziserman.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/11310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/comments?post=11310"}],"version-history":[{"count":7,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/11310\/revisions"}],"predecessor-version":[{"id":11319,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/11310\/revisions\/11319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/media\/11315"}],"wp:attachment":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/media?parent=11310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/categories?post=11310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/tags?post=11310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}