L’autre fois, quelqu’un me racontait l’anecdote suivante :<\/p>\n
eBay fait une analyse sur sa situation (c’\u00e9tait il y a quelques ann\u00e9es).<\/p>\n
Ils arrivent \u00e0 la conclusion que eBay est fort sur le marketing, le march\u00e9, et faible au niveau technique.<\/p>\n
Que croyez vous qu’ils d\u00e9cid\u00e8rent de faire ?<\/p>\n
\n
- Investir sur la technique pour combler le retard ?<\/li>\n
- Investir encore plus sur le marketing pour accroitre l’avance sur ce domaine ?<\/li>\n<\/ul>\n
Ils choisirent la deuxi\u00e8me solution : continuer \u00e0 se d\u00e9brouiller avec le syst\u00e8me technique ‘\u00e0 la traine’ et investir encore plus en marketing.<\/p><\/blockquote>\n
Quand on m’a racont\u00e9 cette histoire, \u00e7a m’a pas mal impressionn\u00e9 sur le coup<\/strong>, voir d\u00e9stabilis\u00e9 (raisonnablement, je vous rassure \ud83d\ude09 ) :<\/p>\n
Quoi ? Il est plus malin d’investir l\u00e0 ou on est d\u00e9j\u00e0 fort, et on peut vivre et bien progresser sans avoir une base technique solide ?<\/p>\n
Mais alors, quand je conseille \u00e0 mes clients de b\u00e2tir un syst\u00e8me d’information solide, scalable, \u00e9volutif, je fais fausse route ? Il vaut mieux bien bricoler, faire avec le moins de moyens possible ?<\/p>\n
En fait, avec un peu plus de recul, je pense que eBay s’est simplement tromp\u00e9. Ou, pour \u00eatre plus pr\u00e9cis, qu’ils n’avaient pas de vision claire sur leur strat\u00e9gie.<\/p>\n
Effectivement, si ne on sait pas ou on va, c’est pas facile de b\u00e2tir un syst\u00e8me d’information pour y aller <\/strong>\ud83d\ude09 !<\/p>\n
Quand on compare la situation et la vision strat\u00e9gique, entre un Amazon et un eBay, on voit clairement qui a une vision strat\u00e9gique et qui n’en a pas.<\/p>\n
Savez vous combien Amazon investi dans son syst\u00e8me d’information ? Plus de 600 Millions de $ en 2008… Mais ils savent ou ils vont !<\/p>\n","protected":false},"excerpt":{"rendered":"
L’autre fois, quelqu’un me racontait l’anecdote suivante : eBay fait une analyse sur sa situation (c’\u00e9tait il y a quelques ann\u00e9es). Ils arrivent \u00e0 la conclusion que eBay est fort sur le marketing, le march\u00e9, et faible au niveau technique. Que croyez vous qu’ils d\u00e9cid\u00e8rent de faire ? Investir sur la technique pour combler le […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,373,109],"class_list":["post-1129","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-e-marketing","tag-strategie"],"yoast_head":"\n
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