{"id":11249,"date":"2020-06-16T16:41:04","date_gmt":"2020-06-16T14:41:04","guid":{"rendered":"https:\/\/www.ziserman.com\/blog\/?p=11249"},"modified":"2020-06-16T17:07:31","modified_gmt":"2020-06-16T15:07:31","slug":"ladn-dun-cms","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2020\/06\/16\/ladn-dun-cms\/","title":{"rendered":"L’ADN d’un CMS"},"content":{"rendered":"\n

Cet article compl\u00e8te l’article pr\u00e9c\u00e9dent : L\u2019\u00c9COSYST\u00c8ME DES SOLUTIONS POUR UN SITE MARCHAND \u2013 LE CMS<\/a><\/em><\/p>\n

Chaque entreprise a son histoire, et cette histoire est importante, parce qu’elle d\u00e9fini sa nature, son ADN<\/strong>.<\/p>\n

Prenons par exemple Hybris<\/a>. A la base (1997), Hybris \u00e9tait un PIM, tr\u00e8s orient\u00e9 multi-canal. ensuite, pour \u00e9largir son offre, Hybris a rachet\u00e9 iCongo<\/a> (en 2011), iCongo \u00e9tant un CMS. Donc historiquement, Hybris n’est pas un CMS, et \u00e7a se sent dans le produit. Le \u00ab\u00a0centre de gravit\u00e9\u00a0\u00bb de l’offre est le PIM.\u00a0<\/p>\n

Le cas de l’offre Salesforce<\/a> est diff\u00e9rent, puisqu’elle est bas\u00e9e sur Demandware, qui \u00e9tait bien un CMS, con\u00e7u pour \u00eatre un CMS adapt\u00e9 aux \u00ab\u00a0gros marchands\u00a0\u00bb, en mode SaaS. L\u00e0 aussi, \u00e7a se sent : l’offre est tr\u00e8s \u00ab\u00a0front\u00a0\u00bb, et bien faite pour la partie CMS, la tuyauterie pour g\u00e9rer tous les aspects back office \u00e9tant bien moins d\u00e9velopp\u00e9.<\/p>\n

Enfin,\u00a0 Proximis<\/a> est un troisi\u00e8me exemple diff\u00e9rent. Pour Proximis, depuis le d\u00e9but, le sujet est l’omnicanal, ce qu’ils appellent le commerce unifi\u00e9. Le sujet, c’est de proposer un socle commun, pour pr\u00e9senter une offre coh\u00e9rente aux clients, quelque soit le canal d’achat utilis\u00e9. Un des \u00e9l\u00e9ment cl\u00e9 est une gestion intelligente du stock, sur les diff\u00e9rents points de ventes. Le \u00ab\u00a0centre de gravit\u00e9\u00a0\u00bb de Proximis est donc plus dans une logique de middleware,\u00a0 entre l’ERP du marchand, et les diff\u00e9rents canaux de ventes.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[189],"class_list":["post-11249","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-systeme-dinformation-e-commerce"],"yoast_head":"\nL'ADN d'un CMS - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2020\/06\/16\/ladn-dun-cms\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'ADN d'un CMS - 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