{"id":11226,"date":"2020-06-11T17:38:30","date_gmt":"2020-06-11T15:38:30","guid":{"rendered":"https:\/\/www.ziserman.com\/blog\/?p=11226"},"modified":"2020-06-11T17:41:42","modified_gmt":"2020-06-11T15:41:42","slug":"alkemics-le-chainon-manquant","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2020\/06\/11\/alkemics-le-chainon-manquant\/","title":{"rendered":"Alkemics, le cha\u00eenon manquant"},"content":{"rendered":"\n

Aujourd’hui, pour avoir un \u00ab\u00a0syst\u00e8me digital\u00a0\u00bb de vente, il faut assembler plusieurs composants. Le \u00ab\u00a0tout en un\u00a0\u00bb n’est pas du tout r\u00e9aliste.<\/p>\n

Un marchand doit donc \u00ab\u00a0faire ses courses\u00a0\u00bb, et assembler tout un tas de briques, pour avoir une plateforme performante.<\/p>\n

Un des sujets cl\u00e9, c’est la \u00ab\u00a0Data Produit\u00a0\u00bb : le marchand a besoin d’une donn\u00e9e Produit de qualit\u00e9. Cette donn\u00e9e permettra d’alimenter correctement les autres composants : le site marchand, les fiches produits en magasin, les \u00e9ventuels catalogues, …<\/p>\n

Le probl\u00e8me est que c’est un sujet compliqu\u00e9 :\u00a0<\/p>\n

La donn\u00e9e doit \u00eatre structur\u00e9e, coh\u00e9rente. Il est ainsi bien plus riche d’avoir des attributs \u00ab\u00a0normalis\u00e9s\u00a0\u00bb qu’un champ texte, contenant les diff\u00e9rentes caract\u00e9ristiques du produit. Si on a des attributs de qualit\u00e9s, on peut trier intelligemment, on peut alimenter des composants comme la recommandation de produits<\/a>, la recherche, … avec ces attributs.<\/p>\n

Bref, une donn\u00e9e de qualit\u00e9, une donn\u00e9e structur\u00e9e est la base pour offrir au client une bonne exp\u00e9rience<\/strong>.<\/p>\n

C’est l\u00e0 qu’intervient Alkemics<\/a>.<\/p>\n

Leur id\u00e9e est de se mettre entre les fournisseurs et les marchands :\u00a0<\/p>\n

\"\"<\/figure>\n

Gr\u00e2ce \u00e0 cette solution, les fournisseurs peuvent directement alimenter la plateforme avec leurs produits et toutes les informations associ\u00e9es : informations techniques et marketing.<\/p>\n

Les marchands se connectent \u00e0 la plateforme et r\u00e9cup\u00e8re ainsi une information compl\u00e8te et \u00e0 jour.<\/p>\n

La synergie entre Alkemics et Target2Sell est hyper naturelle : quand un marchand utilise Alkemics, cela permet \u00e0 notre solution de r\u00e9cup\u00e9rer des informations tr\u00e8s riches sur les produits, et ces informations vont alimenter notre plateforme, et l’aider \u00e0 mieux \u00ab\u00a0apprendre\u00a0\u00bb sur les produits. Par exemple, pour rep\u00e9rer qu’un client aime les produits bio, il est indispensable d’avoir les bons attributs en place.<\/p>\n

Au fait, Alkemics vient d’annoncer une lev\u00e9e de fonds de 21 M\u20ac<\/a> !\u00a0<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[189],"class_list":["post-11226","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-systeme-dinformation-e-commerce"],"yoast_head":"\nAlkemics, le cha\u00eenon manquant - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2020\/06\/11\/alkemics-le-chainon-manquant\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alkemics, le cha\u00eenon manquant - 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